Greenbutts and Filtrona have established a partnership to manufacture biodegradable filters for tobacco companies in the U.S.
Under the joint development agreement Filtrona will lease a manufacturing machine from Greenbutts to produce biodegradable filters using proprietary technology. The partnership supports the strategy of both companies to drive the industry’s transformation by providing alternative sustainable filter solutions to traditional cellulose acetate filters.
“In response to the detrimental impact of plastic pollution on our planet, there is an urgent need to address the No. 1 most littered item globally. Greenbutts has pioneered proprietary technology and advanced material science to bring a novel, performance-driven plastic alternative to the tobacco industry,” said Greenbutts CEO Tadas Lisauskas in a statement.
“Our certified biodegradable technology offers a new alternative to single-use plastic filters, providing a pathway for the industry to embrace environmental sustainability without compromising performance or consumer experience. By partnering with Filtrona, a company committed to driving positive change within the industry, this joint endeavor is set to transform the way cigarettes are manufactured, with post-consumer waste and our planet front of mind.”
“We recognize that our customers are increasingly seeking sustainable products, and we are on a journey with them to support this transformation alongside Greenbutts with our advanced filter technology and portfolio of renewable, degradable and sustainable filters that can meet their product and regulatory needs,” said Filtrona CEO Robert Pye.
“Today, Filtrona alone cannot meet the volume requirements in terms of sustainable filter conversion. We believe that by collaborating with other suppliers who share our environmental goals, we can meet the growing demand for sustainable products more rapidly. This joint development with Greenbutts is the first of many such collaborations which we will embark on to help drive the industry forward,” said Pye.
“We believe that true impact can be achieved through strategic collaboration, and that’s why we are partnering with Filtrona,” said Lisauskas. “Our dedicated innovation hub is committed to fostering new technology, collaboration and knowledge exchange, propelling the industry towards a more sustainable future.”