Fratello announced that it has signed a new agreement with Tabac World Ltd., to distribute its cigars in the U.K. Tabac World is run by Keith Allen and his daughter Lyndsay France.
“I am ecstatic to join Keith and Lyndsay in this journey,” said Omar de Frias, founder of Fratello, in a press release. “When we met a few years back at the Premium Cigar Association, their passion for cigars and dedication to their customers aligned perfectly with our core values.”
With the addition of the U.K., Fratello says its cigars are sold in approximately 30 countries.
“We’re thrilled to bring Fratello Cigars to the UK market,” said France. “Fratello’s distinctive style offers something truly exciting for our specialist retailers. We’re proud to partner with a brand that shares our passion for quality, relationships, and innovation in the premium cigar space.”
