Twenty-three days after Zimbabwe’s tobacco season opened, all parties are reporting to be relatively satisfied with farmers already earning $143 million from 41.6 million kilograms of flue-cured tobacco sold. As is typical for this point in the season, the majority of the tobacco is still in the field, and thus far, the highest-quality product has been scarcely seen.
According to the Tobacco Industry and Marketing Board (TIMB), 39.2 million kg, valued at $135.2 million, had been sold by contracted growers, while 2.4 million kg, worth $7.7 million, had come from self-financed farmers. Last year, farmers sold 56.7 million kg of flue-cured tobacco valued at $200 million.
The increase in tobacco production has been attributed to viable prices, an organized market, and the availability of funding through contractors and the government.
The average price at auction was $3.43 per kg, compared to $3.53 last year, but growers are confident that the price will continue to rise as they grade and bail the best of their product.
“The participation of merchants has really improved,” said Sam Garabha, operations manager for Premier Tobacco Auction Floors. “Our farmers are quite happy and excited with the offers they are receiving at the auction floors, although we expect better quality. During the past week, we were receiving lower and middle grades, but, as the harvest continues, we are noticing significant improvements in prices.”
Source: “The Sunday Mail”, Harare; 6 Apr 2025
