The State of Alaska has reached a $5.8 million settlement with Juul over allegations that the company marketed vaping products to minors, bringing total recoveries in the case to $7.8 million, including a prior settlement with Altria. The lawsuit, filed in 2020, accused the companies of designing and promoting products in ways that appealed to children and teenagers.
Under the agreement, payments from Juul will be made over five years, with the first installment due this month. Settlement terms also impose court-enforceable marketing restrictions in Alaska.
Half of the settlement funds will support Alaska’s tobacco prevention and control programs, with the remainder directed to state consumer protection efforts.
