German Tobacco Use Drops, as ‘Substitutes’ Rise 18%

Germany’s taxed cigarette volumes edged higher in 2025, even as long-term tobacco consumption continued to decline, according to preliminary data from the Federal Statistical Office (Destatis). A total of 66.4 billion cigarettes were taxed during the year, up 0.2% (0.1 billion cigarettes) from 2024, but less than half the 146.5 billion recorded in 1991. Per capita cigarette consumption stood at 795 cigarettes in 2025, compared with 1,831 in 1991. Sales of fine-cut tobacco fell 1.2% year on year to 24,864 tons, while cigars and cigarillos declined 6.6% to 2.1 billion units. Hookah tobacco sales dropped 8.8% to 1,162 tons, despite regulatory changes allowing larger pack sizes again, while pipe tobacco rose 2.9% to 323 tons. In contrast, taxed volumes of tobacco substitute products such as e-cigarette liquids increased sharply, rising 18.2% year on year to 1.5 million liters, reflecting continued growth in non-combustible alternatives under Germany’s evolving tobacco tax regime.