Imperial Brands officially launched its new Creamy Tobacco flavor, bringing the total number of options in the blu portfolio to 16. Priced at £5.99, the new variant will be available across the blu bar kit and pod pack ranges and is designed to offer a rich tobacco taste with a smooth, creamy finish. First announced in December, the company said the addition responds to continued demand for tobacco-flavored vape products and is intended to create further sales opportunities for UK retailers.
