The Premium Cigar Association, in partnership with Keiser University Latin American Campus and the Cámara Nicaragüense de Tabacaleros, launched a certified executive education program, “The Business of Premium Cigars: Strategy, Operations, Branding, and Experiences That Build Legacy,” aimed at strengthening leadership and strategic knowledge in the global premium cigar industry. Introduced at a luncheon in Estelí, Nicaragua, the program will feature instruction from renowned cigar makers, founders, and industry leaders over four full-day sessions in June 2026, totaling 32 hours of in-person training at Keiser University’s Managua campus.
Designed for owners, executives, managers, entrepreneurs, and cigar enthusiasts, the curriculum covers strategy, operations, branding, finance, and international trade, providing participants with hands-on insights into building, positioning, and growing premium cigar enterprises while preserving the industry’s heritage and global legacy.