The UK vaping industry is mobilizing to support adult smokers and protect access to vaping amid potential regulatory changes. The UK Vaping Industry Association (UKVIA) will run the ninth annual VApril campaign in April 2026, providing evidence-based guidance, expert advice, and personal success stories to help smokers switch to vaping. The campaign also aims to raise awareness of the Tobacco and Vapes Bill — which would restrict flavors, packaging, and product displays — and to encourage vapers to engage with policymakers.
Meanwhile, the New Nicotine Alliance has launched the Save Vaping campaign to oppose a proposed public vaping ban, warning it could push former smokers back to cigarettes, create enforcement burdens for businesses, and mislead the public on relative risk. Both campaigns provide resources for vapers to contact MPs, highlight successful quitting stories, and ensure consumers have access to reliable information on vaping as a safer alternative to smoking.
