A judge in Delaware Superior Court largely denied a motion by Juul Labs Inc. to dismiss more than 1,000 consolidated lawsuits alleging the company misled consumers about the health risks and addictiveness of its e-cigarettes. The plaintiffs claim Juul’s marketing, product design, and nicotine formulations contributed to addiction and health harms, particularly among young users, and that the company failed to adequately warn consumers. Juul had argued that many of the claims were legally deficient and should be thrown out before trial.
The court trimmed or dismissed certain narrower counts, but allowed most of the core claims to move forward, including allegations tied to consumer protection, fraud, and failure to warn. The ruling means the bulk of the litigation will proceed into further discovery and pretrial phases.
