Nicokick Partners With Zone for PBR Event

Nicokick.com announced its partnership with ITG Brands’ zone premium nicotine pouches for PBR Teams Wildcatter Days in Oklahoma City from July 31 to August 2. Under the partnership, Nicokick will be the exclusive online retailer for zone’s Spicy nicotine pouch lineup, including Jalapeño Lime, Spicy Strawberry, Spicy Mango, and the new Spicy Mix-Pack.

Nicokick said zone sales on its platform increased 158% in 2025, making it one of its largest brands. The Spicy lineup will be available in 6 mg and 9 mg nicotine strengths, with Spicy Strawberry exclusive to Nicokick through October 2026 and Spicy Mango available online exclusively through the retailer for at least six months.