Nicokick.com and zone nicotine pouches are expanding their motorsports partnership for the 2026 NASCAR Kansas race, using the platform to drive consumer engagement and product visibility. The campaign includes the exclusive launch of a new zone Cranberry pouch and a limited-edition flavor mix tied to driver Kyle Busch, alongside co-branded car livery and promotional activity. The collaboration highlights the growing role of e-commerce in the nicotine pouch category, with Nicokick positioning itself as a regulated, age-verified channel to reach adult consumers.
Tag: Nicokick
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Nicokick Urges Clarity on Smoke-Free Information
Nicokick.com, owned by Haypp Group, called on policymakers and health professionals to provide clearer, evidence-based information distinguishing the risks of combustible cigarettes from non-combusted nicotine products. The appeal follows a report by the Foundation for American Innovation highlighting high tobacco and nicotine use among U.S. servicemembers and recommending that institutions recognize differences between product types when addressing health and readiness. Nicokick cited the U.S. Food and Drug Administration’s recognition of a “continuum of risk” across tobacco products and said improved adult-focused communication could help consumers and healthcare professionals better understand these distinctions while reinforcing that smoke-free products are intended only for existing adult users.
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Haypp Tabs De Prado as President of U.S. Market
Today (January 19), Haypp Group announced the appointment of Gabriel De Prado as president of its U.S. market, effective January 9. The parent company of Nicokick.com and Northerner.com, Haypp said the move is intended to accelerate growth in the nicotine pouch category.
De Prado, who previously served as Chief Commercial Officer, will oversee U.S. business operations with a mandate to strengthen commercial execution, deepen regulatory engagement, and further position Haypp as a leading compliant retailer in the fast-growing U.S. market. Chief Executive Officer Gavin O’Dowd said the appointment comes at a pivotal moment for the company’s U.S. expansion, citing De Prado’s international leadership experience, commercial discipline, and expertise in highly regulated sectors. De Prado brings more than 20 years of experience across Latin America and Europe, including senior roles at British American Tobacco, where he led strategic planning, consumer insights, and commercial execution across multiple markets.
During his tenure as Haypp Group’s CCO, De Prado led commercial operations across six countries, supported revenues exceeding €300 million, and built the company’s global insights and analytics function.
“Responsible growth isn’t optional in this category, it’s fundamental,” De Prado said. “My priorities are clear: disciplined growth, top-tier talent, and setting the highest standard for modern oral nicotine in e-commerce, while continuously listening to and adapting for the American consumer.”
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Nicokick and Northerner Increase Commitment to Responsible Retailing
Nicokick and Northerner said they are strengthening their commitment to responsible and compliant retailing for adult consumers aged 21 and over, citing clearer regulatory direction from the U.S. Food and Drug Administration. The companies said their focus is on consumer safety, preventing youth access, and maintaining transparency as regulatory oversight of the category increases. Both retailers enforce a nationwide minimum purchase age of 21 and require age and identity verification through third-party provider Veratad, with orders denied or canceled if verification cannot be completed. Nicokick and Northerner said they also limit sales to states where online nicotine pouch sales are permitted and comply with state-specific requirements, including flavor rules. Products sold on their platforms must show evidence of FDA submissions and undergo third-party quality testing.
“With enforcement ramping up and scrutiny intensifying, responsible retailing isn’t just a nice-to-have; it’s the backbone of credibility, consumer protection, and the viability of the category’s future,” said Laura Leigh Oyler, vice president for regulatory affairs with Haypp Group (parent company of Nicokick and Northerner). “Our ambition is for Nicokick and Northerner to continue standing as paragons of responsibility in the online nicotine retail space.”
Additional safeguards include sourcing products directly from manufacturers, applying order and SKU limits, using fraud-detection systems, and restricting marketing and promotions to adult audiences. The companies said educational resources and product information are provided to support informed use, positioning responsible retailing as central to the long-term viability of the nicotine pouch category.
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Nicokick Introduces Nicotine Pouch Advent Calendar
Nicokick.com announced the launch of its first-ever nicotine pouch advent calendar, a limited-edition release for adults aged 21 and over. Available beginning November 12, the calendar features 24 days of nicotine pouch samples from top and emerging brands, retailing for $69.99 exclusively on Nicokick.com. Designed to let adult consumers explore a variety of brands, strengths, and flavors, the collection includes Zone, Rogue, Zyn, FRE, Sesh, and Nic-S, among others, with pouch strengths ranging from 3 mg to 9 mg.
“We created the advent calendar as a transparent, seasonal way for adults to explore the variety of nicotine pouch brands available on Nicokick.com,” said James Lees, vice president of retention. The company says the launch aligns with its goal of helping adult tobacco users discover smoke-free alternatives in an engaging, educational format.
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Haypp Group Returns ZYN to U.S. Online Portfolio
Haypp Group announced that ZYN nicotine pouches are once again available for online purchase through its U.S. platforms, Nicokick.com and Northerner.com. According to the company’s press release, the relaunch covers 10 products that received FDA Marketing Granted Orders, offered in 3 mg and 6 mg strengths across flavors such as cinnamon, spearmint, wintergreen, and citrus.
Peter Grafström, President of Haypp Group U.S., said the move is centered on compliance and adult-only access. “As a responsible online retailer, our priority is ensuring Nicokick and Northerner provide 21 and over consumers with responsible access to tobacco leaf-free alternatives to traditional tobacco products,” he said. The company emphasized its Legal Age Access Only Program and regulatory alignment as key safeguards.
Haypp said ZYN has been one its top sellers, accounting for 46% of total U.S. sales on Nicokick and Northerner in Q2 2024. With more than 200 smoke-free nicotine alternatives now available across its U.S. e-commerce sites, Haypp says the relaunch reflects both strong consumer demand and the growing role of online retail in the nicotine pouch category.
For more information, visit Nicokick and Northerner.
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Opinion: WHO Is Wrong on Flavors — It’s Time to Stand Up for Harm Reduction and Common Sense
By Markus Lindblad, Head of External Affairs at Haypp Group, parent company of Nicokick.com and Northerner.com
At every turn, a new opinion emerges, demonizing brands for developing flavored products, to, as they say: market to those underage—often based on the notion of a “hidden agenda.” Let’s be clear: these products are created exclusively for adult consumers.
This year, the World Health Organization (WHO) is using World No Tobacco Day 2025 to push the go-to ‘anti flavor’ agenda on nicotine products. Huge surprise to no one. The claim is that they’re part of an industry ploy to attract children. The slogan—Bright Product. Dark Intentions. Unmasking the Appeal—is both misleading and dangerous. And the question we ask ourselves: to what end?
What those who are committed to this rhetoric seem to forget is that regulatory bodies have implemented strict guidelines to ensure the opposite of this mythical ‘hidden agenda’. As compliant and responsible brands, we walk a tight rope every day. Transparency is built into every layer of the industry—from marketing communications in earned, paid, and owned channels to prominent warning labels and full ingredient disclosure. The real unknown is the unchecked rise of illicit products flooding the market. Much like alcohol, flavors are not a tool for targeting youth. The logical step forward is to adopt consistent age verification measures—at both the federal and state levels—to prevent underage access.
WHO’s Campaign Ignores Science and Reality
WHO, like many other one-sided anti-tobacco organizations, paints all flavored nicotine products with the same broad brush, ignoring clear distinctions with those developed as alternatives to help adults move away from smoking. The truth is, flavored alternatives have proven to be a strong contributor to the harm reduction movement, helping millions of smokers transition away from deadly combustible tobacco.
Earlier this year, the U.S. Food and Drug Administration (FDA) authorized certain nicotine products to be marketable as a risk-reduced alternative, as part of its harm-reduction strategy, finally listening to and acknowledging the science we’ve known for years. Yet the flavor-ban fight continues, contradicting this approach.
The Real Problem: Access, Not Flavors
It begs repeating: Flavors weren’t made for kids—they were made for adults seeking an alternative to smoking. We have seen the news cycle recently, offering reports on the marginal increase in underage usage, a problem we can all agree on. But to be clear, kids don’t get access because of peach or watermelon flavor names—they get access because standardized age-verification policies present with other categories and industries are absent, so the next best thing is to ban.
How it should be:
- Stronger and standardized age verification measures for all nicotine sales.
- Ban proxy sales to minors.
- Strict penalties for non-compliant retailers.
Bans Hurt Public Health—and Help Illicit Markets
Flavor bans don’t stop youth—they just drive demand underground. Meanwhile, they strip adults of their right to choose alternatives and damage legitimate businesses.
Restricting the appeal of reduced-risk products won’t stop young people from experimenting—it will just make quitting harder for adults and push both into more dangerous behaviors.
WHO Has It Wrong. States Must Lead.
WHO’s 2025 campaign is focused on the wrong enemy and the rhetoric continues to erode years of research and drive fear. Instead of condemning flavors, they should be calling for smarter and tighter regulations that keep products out of underage hands—not banning tools that help adults quit smoking.
Public health isn’t advanced by moral panic. It’s advanced by policy that works.
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ALP Announces Two Online Partners for Pouches
ALP Supply Co. LLC announced yesterday that it entered into a one-year agreement to use Nicokick and Northerner as its preferred online distribution partners in the U.S. for its nicotine pouches. ALP is a new venture jointly owned by Turning Point Brands and Tucker Carlson Network (TCN), while Nicokick and Northerner are both owned by Haypp Group.
“As the leading online retailer for nicotine pouches, we’ve seen firsthand which products resonate with adult consumers,” said Sarah Krysalka, Senior Director of Commercial Partnerships and External Affairs at Haypp Group. “Based on our consumer research, we know ALP is set to be a huge success, and we’re proud to be ALP’s preferred online partner. This partnership not only expands ALP’s reach but also strengthens our commitment to meeting the evolving needs of adult consumers by providing a range of modern nicotine alternatives to traditional tobacco products.”
One of the newest brands on the market, ALP nicotine pouches come in three strengths—3mg, 6mg, and 9mg—and four flavors, Chilled Mint, Mountain Wintergreen, Refreshing Chill, and Tropical Fruit. A limited introductory price will be available in both online stores.
“The ALP movement is already proving unstoppable in the industry. Now, with our preferred online partnership with Nicokick and Northerner, even more adult consumers will have access to the best nicotine pouch in the market,” ALP co-founder Tucker Carlson said. “Shipped directly to doors, this partnership makes it easy for our fans. Nicokick’s loyalty program also offers our most enthusiastic customers more rewards.”
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Inflation Leads Smokers to Cheaper Cigarettes
Photo: Nopphon New inflation survey data examining the opinions of U.S. smokers found that, due to higher prices, smokers were more likely to switch to cheaper cigarettes rather than less expensive as well as less harmful alternative nicotine products. In examining smoker attitudes, this survey also found a lack of education regarding harm reduction products, with almost a third of smokers surveyed saying that nicotine pouches were more harmful than traditional cigarettes.
“In times of rising inflation, it is even more critical that smokers are well informed about the benefits of harm reduction products as it is an opportunity both for health and wallet,” said Markus Lindblad, head of external affairs at Nicokick, an e-commerce company in the smokeless industry, in a statement.
“Instead of switching to a lower-cost traditional cigarette due to rising prices, a better outcome would be switching to cheaper, harm-reduced alternative products like nicotine pouches, gum, or lozenges. Unfortunately, this survey found many smokers are not aware of the health benefits of switching to alternative products like nicotine pouches, and it is incumbent upon policymakers to address this misconception if they are serious about better public health outcomes.”
The survey also found that half of Americans say more education on the less harmful nature of alternative nicotine products would help them switch from cigarettes to products like vapes or nicotine pouches.
Only 21 percent of those surveyed view nicotine pouches as less harmful than cigarettes, with 30 percent incorrectly saying that nicotine pouches are more harmful than traditional cigarettes.
Thirty-six percent of respondents said vaping was more harmful than smoking traditional cigarettes.