According to Generation Sans Tabac, Italy and Greece submitted detailed opinions to the European Commission under the EU’s TRIS notification procedure opposing Ireland’s proposed legislation to tighten regulation of e-cigarettes and nicotine pouches. The Irish bill would ban non-tobacco flavors, prohibit flavor-related product names, introduce plain packaging, restrict retail and online product displays, and extend these measures to nicotine pouches. Both countries argued that the proposals could create barriers to trade and conflict with the EU’s ongoing revision of the Tobacco Products Directive (TPD).
Italy questioned the proportionality of measures such as flavor bans, plain packaging, and display restrictions, arguing that less restrictive alternatives — including stronger age verification and market surveillance — should be considered. Greece raised concerns over increased compliance costs and market fragmentation, particularly for manufacturers and exporters of nicotine products. The detailed opinions extend the standstill period for Ireland’s draft law until October 7, delaying its potential implementation while the European Commission reviews the objections.
