The Vapor Technology Association (VTA) launched a seven-figure cable, broadcast, and digital advertising campaign urging President Donald Trump and Health and Human Services Secretary Robert F. Kennedy Jr. to replace the FDA’s current Premarket Tobacco Product Application (PMTA) framework with what the trade group describes as clear, science-based guidance for vapor products. The campaign is running on Fox News programming, Truth Social, and X. VTA said the campaign cites a poll showing 71% support for replacing the current PMTA rules with scientific guidelines.
VTA said the campaign follows an August 2026 decision by the U.S. Court of Appeals for the Fifth Circuit involving the FDA’s PMTA process. VTA Executive Director Tony Abboud said the proposed framework would provide clearer requirements for manufacturers while strengthening enforcement against noncompliant products.
