British American Tobacco urged the Irish government to fast-track enforcement measures alongside the delayed excise tax on vaping products, warning that weak oversight could further fuel the country’s growing illicit vape market. David Melinn, BAT Ireland’s country manager, said the Health Service Executive’s plan for just 40 annual inspections is “not sufficient” given the scale of the market. Citing a KPMG report, BAT claims illicit vapes now make up 34–45% of Ireland’s €550 million vape market.
The industry is pushing for a tax stamp regime to help curb black market activity. Without it, BAT warns, Ireland risks becoming an even more attractive hub for criminal smuggling—especially as a vape flavor ban also looms. BAT says strong enforcement is critical to protect public health and ensure legal market stability.
