Imperial Brands has announced the addition of a brand-new flavor to its popular blu vape offering with the arrival of Sour Berry.
Launching across retail in April, and with an RRP of £5.99, Sour Berry is the newest addition to blu bar kit and blu box kit’s extensive flavor range, bringing the total number of flavor options available to customers to 17.
With fruit-flavors preferred by 83% of vape users, customer demand is seeking differentiated, less synthetic flavors in this category. In response, Imperial Brands launched Sour Berry to expand its blu vape flavor range in line with customer preferences. The newest addition will offer a more authentic flavor profile of wild berries, sharpened by tartness, to provide a superior flavor experience for users, engaging their senses with distinct, vibrant berry notes.
The new Sour Berry flavor uses the innovative AuthentiTaste formulation, which are liquids crafted with flavorings that mirror real fruit profiles and sensorial cues – like sourness – delivering a fresh, captivating experience.
The new Sour Berry flavour will be available in two formats:
- blu bar kit: Offering 1,000 puffs of intense, authentic flavor per prefilled, replaceable pod. The kit features a sleek device and is compatible with all other flavors in the extensive blu pod range, allowing users to enjoy a variety of flavor experiences.
- blu pod pack: Each pack includes two replacement blu pods, delivering an impressive total of 2,000 puffs per pod pack.
Shirley Soccio, Head of Consumer Marketing UK & Ireland at Imperial Brands, commented: “Vape users across the UK continue to demand new and exciting flavors. As a business, we remain committed to ensuring our range reflects evolving customer taste preferences. For retailers, this means that they can in turn offer the best products and experiences to their customers.
“A recurring point of feedback among customers is that they see some flavors on the market as artificial or one-dimensional. To address this, Sour Berry has been formulated specifically to offer an unexpected yet genuine flavor experience, which we anticipate will create strong demand from vape users.”
For further information, visit https://www.blu.com/en-GB.