BAT Germany’s Vuse announced the expansion of its partnership with designer Marina Hoermanseder, unveiling a custom case for the Vuse Ultra device and Ultra Smart Pods during Berlin Fashion Week as part of the designer’s Spring/Summer 2027 show. Inspired by Vuse flavors, the accessory will be offered in three color variants — True Blueberry, Strawberry Fuchsia, and Elegant Tobacco — and will go on sale in October for €29 through Vuse’s website, selected retail locations, and the Vuse Loyalty Club. Following a successful collaboration with the designer last year, the new collection is part of Vuse’s “Follow your vibe” campaign, which emphasizes design, flavor, and personal expression.
Vuse Unveils Collaboration at Berlin Fashion Week
