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  • A True Transformation

    A True Transformation

    Photo: BAT

    To BAT, “A Better Tomorrow” is more than a catchy slogan.

    By Stefanie Rossel

    Flora Okereke

    Flora Okereke is head of global regulatory insights and foresights at BAT, responsible for the analysis and forecasting of international regulatory developments on behalf of the company’s 180-plus markets. She has previously held several senior country, regional and global roles at BAT, including legal, corporate and regulatory affairs director for West Africa; head of regulatory affairs for Africa, the Middle East and Eastern Europe; global head of regulatory strategy and engagement; and senior director of government affairs and international policy at Reynolds American Incorporated Services, a subsidiary of R.J. Reynolds Tobacco based in Washington, D.C. She is an advocate of evidence-based regulation. Okereke was called to the Bar of England and Wales (Middle Temple) and later admitted as a solicitor by the Law Society. Tobacco Reporter caught up with Okereke to discuss her views on the remarkable transformations taking place at BAT and throughout the tobacco industry.

    Tobacco Reporter: It has been some years since BAT set out on its transformation journey from a single-category company to a multi-category player. In March 2020, it announced its new corporate purpose: to build a better tomorrow, with the aim to reduce the health impact of its business through offering a greater choice of reduced-risk products. You have been with BAT for more than 20 years—can you please describe how working for BAT has changed since the transformation process started?

    Okereke: I’ve had the great fortune of working in most parts of our business over the years across every region of the globe. Given the long history and focus on combustibles, the transformation since we launched our first e-cigarette in 2013 is nothing short of miraculous. We have seen the emergence of a multitude of products that are giving adult consumers compelling choices as an alternative to combustibles. And this is a very good thing. Recognizing the strong potential of these new products to reduce the risk in comparison to continued smoking, our CEO invited everyone in our organization in 2020 to embark on a transformation journey to reduce the health impact of our business. The goal of this transformation journey is what we call “A Better Tomorrow.”

    Being part of this transformation has engaged employees across the business like never before. There’s a real rise in energy and a renewed commitment and sense of pride amongst our employees as we work together to reduce the health impact of our business.

    During the recent Global Forum on Nicotine, you participated in a panel debating whether the industry’s transformation is a myth or reality. Being inside a company during the transformation process, what do you think?

    The transformation is real, and we are making tangible change. We are laser-focused on providing adult consumers with a wide range of less risky* products. We are making significantly increased investments year-on-year in reduced-risk products—in 2021 alone, we invested £496 million [$602.73 million]. We are proactively communicating with our adult consumers, encouraging them to switch through over 1 billion inserts to date and over 136 peer-reviewed scientific publications on product manufacturing safety and performance standards of our products.

    In parallel, we are expanding availability of reduced-risk products, which are in 57 countries to date, 20 of which have the highest smoking prevalence. We are actively engaging regulators and public health and governments advocating for a regulatory and fiscal framework that recognizes the important role of tobacco harm reduction and is designed to incentivize adult smokers who would otherwise continue to smoke to switch.

    We aim to switch 50 million adult smokers to reduced-risk products by 2030. E-cigarettes were only invented in 2003, by a Chinese pharmacist, so when we see the level of progress BAT is making in this area, I think we are doing pretty well.

    How can we verify that tobacco companies are really transforming?

    For BAT, “A Better Tomorrow” is a world where smokers who would otherwise choose to continue to smoke have the option to switch to less risky alternatives to combustible tobacco. But A Better Tomorrow also represents a renewed commitment by BAT to improve society for all those that are sharing the road in our transformation journey—we are measuring ourselves against the expectations of our customers, our employees, our shareholders, our government partners and the public.

    We are setting clear and ambitious goals, measuring ourselves and sharing progress with all of our stakeholders. And we are making significant progress in support of those goals.

    We have set a goal of 50 million consumers of our noncombustible products by 2030. Today, over 20 million adult consumers have chosen to use our many reduced-risk products, with 14.6 percent of group revenue delivered by noncombustible products.

    We also aim to achieve at least £5 billion in New Category revenues by 2025. In a few short years, we have built a £2 billion New Category revenue business, and we are confident of more than doubling this to reach our revenue target by 2025.

    In your panel presentation, you said that the core of the change was the transformation of BAT’s portfolio, but behind it, this meant that smokers are encouraged to switch and that BAT is therefore doing something for society. While this is working quite well in the developed world, what can tobacco companies do to repeat this success in low-income countries?

    BAT’s reduced-risk products are available in 57 countries to date—something we are truly proud of. We are rolling these out as fast and as responsibly as we can, including in low-income countries.

    It is important to remember that we are not alone in our transformation journey—our governments in low-[income] and middle-income countries have an especially crucial role to play. Progressive, evidence-based regulatory measures will help encourage smokers to transition to reduced-risk products. We believe governments in low-[income] and middle-income countries can introduce three types of regulation to accelerate the transition of smokers from combustibles to reduced-risk products. These include regulations and policies that enable and encourage companies to innovate and bring new products to market, permit clear communications with consumers about the relative risks of products and incentivize consumers to switch from combustibles to reduced-risk* alternatives.

    Regulations should allow flavors that adults enjoy, ensure high enough levels of nicotine to satisfy adult smokers, and where products are taxed, acknowledge the reduced-risk profile of products like e-cigarettes, oral nicotine pouches and tobacco-heating products compared to combustibles. To realize the benefit of tobacco harm reduction, the products must remain affordable.

    What does the transformation process mean for BAT’s company culture?

    My earliest impression when I first joined BAT was how diverse it is, which gave rise to our motto, “Strength in Diversity.” For a company with over 52,000 employees based in over 175 countries with multiple languages and time zones, the advent of the “A Better Tomorrow” vision has been a global rallying cry that has motivated and organized our people around a common purpose to transform our business and benefit society.

    The “A Better Tomorrow” purpose has affected our culture positively in many meaningful ways. [For example], 72 percent of new senior management hires are from outside the tobacco industry, and 39 percent of women [work] in management roles. [There are] employee initiatives supported by management to drive and reward new ideas that generate solutions; [and the company has] a comprehensive environmental program addressing factory waste, emissions, plastic and litter.

    Most notably, there has been a shift in who our people are and how they expect the business to operate. As we make progress in our transformation, I have personally noted our people taking more pride in our organization and raising their expectations for the company in the way we deliver our commitments. This is making BAT a better company and improving our contribution to society.

    Increased focus on complex novel nicotine-delivery systems requires a different composition of staff, i.e., an increasing share of scientists also coming from other industries. How far have these new arrivals impacted on the internal spirit and atmosphere at BAT?

    Probably the biggest change I’ve noticed is the diverse types of profiles now applying to join BAT. We have moved from a company selling a product based on agriculture to a high-tech and innovation-focused company. This requires all kinds of expertise that is new—[as mentioned], 72 percent of new senior management hires are now from outside of the tobacco industry. These new hires are bringing new perspectives and capabilities to drive our business transformation.

    I believe this shift in hiring will only strengthen our culture and DNA while at the same time propelling us all toward our “A Better Tomorrow” goals.

     

    *BAT use the terms “less risky,” and “reduced risk” based on the weight of evidence and assuming a complete switch from cigarette smoking. The company is keen to stress that these products are not risk-free and that they are addictive. BAT says that its products sold in the U.S., including Vuse, Velo, Grizzly, Kodiak and Camel Snus, are subject to Food and Drug Administration regulation and that it will make no reduced-risk claims regarding these products without FDA clearance.

  • The Review Reviewed

    The Review Reviewed

    Photo: Marc

    The recent U.K. Khan review contains a number of wrong-headed statements that need to be challenged.

    By George Gay

    To my way of thinking, there is little of value in the U.K. government-commissioned review by Javed Khan into government policies aimed at reducing the incidence of tobacco smoking in England to 5 percent or lower by 2030. The review, Making Smoking Obsolete, which was published on June 9, was apparently supposed to also reflect on government policies aimed at countering health inequalities within England, part of its “leveling up” agenda. But while there is little of value in the review, it is worth reading because it contains any number of wrong-headed statements that need to be challenged, one of which seems aimed at propping up the hypocrisy that—in England and many other places—regards tobacco smoking as bad but alcohol consumption as good.

    In Part 2 of his review, in which Khan addresses the idea of prevention, of stopping people from taking up smoking in the first place, he says, in part, “I have considered various options for raising the age of sale. Should the government raise it from the current age of 18 to 21 in one go? Why not jump to 25? Will this be the ‘nanny state’ or ‘big government’ in action? How would this sit alongside the legal age to buy alcohol, to get married, to vote? Note, none of the others are likely to kill you!”

    Literally speaking, this is true. Buying alcohol is highly unlikely to kill you. But consuming it, now that’s another thing entirely. According to Alcohol Change U.K., “[a]lcohol misuse is the biggest risk factor for death, ill health and disability among 15[-year-olds to] 49-year-olds in the U.K. and the fifth biggest risk factor across all ages.”

    Of course, Khan, and other anti-tobacco, pro-alcohol operatives, would say that while tobacco smoking is a risk factor for death, ill health and disability when smokers consume cigarettes as they are intended to be consumed, it is only when alcohol is misused that it negatively affects health and leads to lethal consequences. But this, of course, is pure head-in-the-sand hokum. The U.K. National Health Service website is unequivocal in stating, “[t]here’s no completely safe level of drinking.”

    “It’s recommended to drink no more than 14 units of alcohol a week, spread across three days or more,” the website states. “That’s around six medium (175 ml) glasses of wine, or six pints of four percent beer. There’s no completely safe level of drinking, but sticking within these guidelines lowers your risk of harming your health. Try using Alcohol Change U.K.’s unit calculator to work out how many units you drink.”

    What the website doesn’t tell you is that, by its intoxicating nature, alcohol consumption does not lend itself to rational analysis of how much you have drunk or should continue to drink on any particular occasion. By design, it fuddles the brain and disguises misuse as having a good time. How many times are we told that cigarettes are designed to addict consumers and keep them smoking? But we are rarely told that alcohol is much the same—that alcohol by its nature is such that the more you drink, the more you feel like drinking more.

    It is ironic, I think, that Khan chose to make his statement about alcohol in a review that was commissioned by a government department because, within a month of the review’s publication, the prime minister, Boris Johnson, had been forced to resign over his failure to act decisively when one of his whips—a person, it is worth noting, with the responsibility, in part, of ensuring the smooth running of parliamentary business—was allegedly involved in alcohol-fueled inappropriate behavior. Of course, it wasn’t only this alcohol-fueled incident that brought Johnson down. He had started tottering previously when he was involved in alcohol-fueled events in Downing Street during a time when, because of a Covid lockdown, such events had been declared by his government to be illegal.

    Given this, it might have been expected that questions would have been raised about drinking alcohol, especially about the apparently numerous subsidized bars that the Palace of Westminster boasts. But no—there was hardly a murmur. And this speaks to the foreword with which Khan opens his review. “Most people don’t see smoking as a problem anymore,” reads his first sentence, to which the obvious rejoinder is: and clearly few people see drinking as a problem even when its use is prominent in bringing down a prime minister.

    In the next sentence of his foreword, Khan makes the point that the nation has moved on from smoking, which tends to indicate that he believes that smokers are not part of the nation but outcasts, an idea he seems to endorse when he seeks in his review to have smoking, and by association, smokers, “denormalized.” But it’s his third sentence that I really like. “It’s no longer common for living room ceilings to be stained yellow from chain-smoking in front of the TV,” he remarks, without adding, “but the carpets are still stained with the vomit spewed out by drunks downing buckets of alcohol on top of cheap takeaways.”

    A Blind Spot

    I have no problem with alcohol consumption. But what is beyond my comprehension is how some people are able to condemn outright the problems caused by tobacco smoking while turning a blind eye to the much wider-ranging problems created by drinking alcohol. I think sometimes these people would sooner be the victim of passive drinking—of being knocked down by a drunk driver or assaulted by a drunk in the street—than being the victim of passive smoking—of being annoyed by the smell of burning tobacco.

    As well as comparing tobacco smoking with alcohol consumption, Khan cannot resist an equally risky diversion toward Covid 19, suggesting, I think, that smoking presents a potential risk greater than that of viruses. “Tobacco manufacturers make lethal products, which have killed 8 million people in the U.K. over the last 50 years,” he writes. “That’s more than 400 people a day and far more than Covid-19.”

    I assume that what is meant here is that the average number of daily deaths from smoking is greater than the average number of daily deaths caused by Covid-19, which seems like an odd comparison to make without adding caveats. Smoking tobacco is a lifestyle choice while contracting Covid-19, unless you’re really strange, is not.

    One clue here is to be found in the fact that tobacco consumption raises huge amounts of revenue while Covid-19 just consumes revenue. Smokers die from smoking-related diseases, if they do, after 40–50 years of smoking while those who have contracted Covid-19 die, if they do, within days, weeks or months, so the years “lost” to smoking will generally be fewer than the years “lost” to Covid-19.

    Additionally, we now know pretty much what happens when people smoke, but there is no agreement yet even on how to calculate the number of deaths caused by Covid-19, and the future of those who have had Covid-19 and survived is still being mapped out. There is simply no way that tobacco smoking threatens to destroy the human race, but the same cannot be said about viruses, antimicrobial resistance and environmental breakdown. It is time to introduce a sense of proportion—to get a grip.

    More of the Same

    Two of the major problems with the Khan review are that it contains little that is new and that it is mostly about scaling up those things that haven’t worked in the past. In addition, it seems to take no notice of the problems that England is facing at the moment, though this is perhaps down to the brief Khan was handed. Khan wants cigarette taxes to be increased by 30 percent, something he recognizes will cause the further impoverishment of some of the most financially vulnerable people in the country.

    And, in an admission that this tax hike will prove a bonanza for those involved in the illegal trade in cigarettes, he wants a further, faster crackdown by the police and the courts on those involved in this trade. But what is the point of making such recommendations in a country where six police forces are in special measures, where one of those forces, London’s Metropolitan Police, has, as I understand it, lost the confidence and support of the public and is no longer able to police by consent, and where the courts, already with huge backlogs of cases, are the subject of strikes?

    Khan seems to accept that the 12-year austerity program imposed by successive conservative governments has “skinned to the bone” smoking interventions. “The results of disinvestment are stark,” he writes. “Since 2010, the number of people using stop-smoking services reporting a successful quit attempt has fallen by 72 percent. From 380,000 people then to 105,000 now.” But he doesn’t seem to appreciate that the police and the courts have also been starved of funds to the point where they are unable to function as they should.

    Inconsistencies

    Khan’s review has many uncompleted comparisons, inconsistencies and oddities, such as when he speaks of “illicit enforcement” when presumably he means law enforcement activities against those involved in illegal activities. And he says at one point that he wants to put out of business the criminal gangs behind the illegal trade in cigarettes, seemingly having failed to notice that the government for which he is producing the review is also something of a criminal gang that has shown itself willing to break national and international law to get its own way.

    Despite his claiming to be interested in the dissemination of accurate information, Khan seems to also be blind to the fact that, in England, cigarette packs are covered with graphic health warnings that amount to falsehoods in the absence of proper explanations about what proportion of smokers suffers from the particular medical complaints depicted, what proportion of smokers suffers from those complaints to the extent depicted and what proportion of nonsmokers suffers from these conditions.

    Some bottles of alcohol, on the other hand, come in what I would describe as colors likely to appeal to young children, especially girls aged four to seven, and with labels depicting sophisticated young people having a good time. There are no graphic warnings on these bottles showing diseased livers and brains and none showing bodies mangled in car wrecks or with faces disfigured by broken glass. And yet, Khan wants to go further in the case of cigarettes. With no room for maneuver on the pack, he wants to attack the cigarettes themselves with more misleading warnings. He wants to choke any enjoyment out of consuming cigarettes, even in the case of committed smokers.

    Interestingly, one of his ideas is to mandate that cigarette paper should be colored brown or green, without, I assume, having carried out any experiments into whether the coloring agents would add to the toxicity of those cigarettes. Presumably, he picked brown and green because his personal view is that these colors are unattractive. Of course, here he feeds into the great myopia of our government and our age. The government doesn’t like green either. It’s an embarrassment that daily reminds them of how it, along with most governments around the world, is failing in respect of the environment. What the government seems to have overlooked, however, is that this failure means that it doesn’t need to worry about making smoking obsolete. Destroy the environment and you make smoking obsolete. Dead people don’t smoke.

    Countering the Myths?

    As suggested above, Khan often mentions the need for the dissemination of accurate information to counter the myths around smoking and vaping, but what he is talking about is information based on a version of reality concocted by people who make their living out of opposing the consumption of tobacco and will retire on comfortable pensions having failed to achieve that which they purportedly set out to do. Most of these antis have probably never smoked and probably have never lived in financial poverty the way that many smokers do, partly because of the oh-it’s-in-your-best-interests tax hikes that the antis have recommended to governments greedy for revenue. The antis probably never question whether people living in abject poverty actually want the extra five years of life without adequate food, shelter and heating that giving up smoking may or may not impose on them. And the antis will probably live their lives without ever questioning whether their drinking, opioid or cocaine habits might make what they are up to a tad hypocritical.

    Although Khan claims to be interested in accurate information, he perpetuates the myth that it is somehow bad for your health to sit outside a pub or restaurant drinking if there is a smoker on the horizon, while failing to point out that, if you are 49 years of age or younger, you are more likely to be harmed by your drink than by a whiff of tobacco smoke. And he fails to warn that, if you are worried about your health, it is not the tiny puffs of visible tobacco smoke that should concern you the most but the invisible, ubiquitous air pollution, the inhalation of which, worldwide, kills more people than the consumption of primary and secondary tobacco smoke.

    Khan seems to be certain of a couple of things. One is that longevity is a goal that should be embraced by everybody—or, in the case of those who refuse to do so, embraced on their behalf. “The single most important thing you [my emphasis] can do to improve someone’s [my emphasis] physical health, mental health and to get them to live a longer life is to help them to give up smoking,” he writes. Of course, a curious reader of the review might be pardoned for asking who is this you, and who is this someone? Well let me give you my best attempt at definitions. You comprise all the good, financially well-off people bulging at the seams with the right stuff that they are just bursting to share with someone while someone comprises the bad people who are lacking the right stuff and need to be guided onto the true path by you.

    There seems to be no hint in the Khan review that rational arguments could be put forward for tobacco smoking. There’s no hint that smokers might have independent minds with which they have examined the facts and with which they have decided they want to continue with their habit. In fact, this idea is borne out in one sentence of the review that I found especially instructive. “For example, many people wrongly think smoking relieves their stress, but the science shows us that it is quitting that reduces anxiety and depression,” Khan wrote. Wrongly think! What towering scientific arrogance! The idea here is that through the use of some gadgetry, scientists working in a field that is as yet little understood can experience an emotion in a way that it is being experienced by an individual independent of the scientists—only more accurately. It reminds me of the old joke that I read again somewhere quite recently in which two behavioral scientists meet in the street and one says to the other, “You’re fine, how am I?”

  • Listening to Nicotine Users

    Listening to Nicotine Users

    Photo: G. Lombardo

    A GTNF panel puts “forgotten smokers” in the spotlight.

    Cheryl K. Olson

    Skip Murray used to be one of the forgotten smokers. “I think people that have a life like my background are invisible to the people who have more influence in the world,” she says. “I hate to use class terms, but lower class.” Heavy drinking and mental illness ran in her family. Her memories include events psychologists would call “adverse childhood experiences.” 

    When Murray started smoking at age 10, no one paid any mind. Today, in her sixties, she gets her nicotine from a vaping device. She and her son (who suffered a heart attack at age 29) both used vapor products to quit cigarettes.

    People who smoke find that their needs and views are routinely neglected by policymakers, physicians and other potential sources of support. Research shows that cigarette use is increasingly concentrated in what public health people describe as “vulnerable populations.” Some lack resources or homes, are challenged by physical or mental illnesses or are incarcerated. None want to be lectured to or labeled.

    On Sept. 28, the Global Tobacco and Nicotine Forum (GTNF) will literally put a spotlight on these issues in a plenary event on “forgotten smokers.” Panelists will share personal experiences and research on ways to raise empathy and visibility for people who smoke and ideas to spread the benefits of harm reduction more equitably. They include Alex Clark, CEO of the Consumer Advocates for Smoke-Free Alternatives Association (CASAA); Will Godfrey, founding editor-in-chief of the Filter news site and executive director of the Influence Foundation; Skip Murray, a Minnesota-based vaping advocate and former vape shop owner; and Brent Taylor, senior director of consumer and marketplace insights at Altria. I will moderate the panel.

    Who’s Still Smoking?

    In 1965, 42 percent of adult Americans smoked. According to the U.S. Centers for Disease Control and Prevention (CDC), as of 2020, just 12.5 percent, or 25 of every 200 adults, were smoking. Sounds great! But with population growth, the absolute number is still huge: Almost 31 million adults use combustible cigarettes. The plummet in smoking rates has slowed to a crawl because the easy wins are over.

    No job, or a poverty-level income. No high school diploma. Serious psychological distress. Disabilities that limit daily activities. Heavy alcohol use. Data from hundreds of thousands of people interviewed for the CDC’s National Health Interview Survey from 2008 to 2017 found that the more of those socioeconomic and health-related disadvantages you face, the more likely you are to start smoking and the less likely you are to quit. The majority of people who quit smoking during that period had zero or one disadvantage

    Sixteen million Americans live with a smoking-related disease, says the CDC. And the fallout is concentrated among those who can least afford it. Those who lack health insurance or use Medicaid are more than twice as likely as those with private insurance to smoke.

    Before Covid-19 shutdowns and media-driven fears about vaping safety shuttered her business, Murray and her adult son sold e-liquids and vaping equipment to low-income and disabled nicotine users. “If you make $60,000 a year, you can afford not to smoke if you don’t want to,” she says. “But when you’re surviving on 20 grand a year or less, on a Social Security or disability check—if we don’t keep vaping affordable, and cheaper than smoking, people will smoke.”

    The Case of People in Custody

    A good example of the link between compounded disadvantages and smoking is found in jails and prisons. People in custody smoke at roughly four times the rate of those “outside,” and most have a history of other substance use. Historically, cigarettes fill multiple important roles in these settings. According to a World Health Organization report, “Tobacco use is completely entangled in prison life where it helps to cope with boredom, deprivation or stress, relieve anxiety and tension and function as a source of pleasure or monetary value in an environment without currency.” 

    Researching the plight of those held in officially “smoke-free” prisons was eye-opening to me. One recently incarcerated person we interviewed described watching guards spit out chewing tobacco that was quickly scraped up by prisoners to re-chew or to save for later smoking. “That’s how desperate some of these guys are,” he said. “Tobacco in jail is basically air.”

    Another said, “People in jail crave tobacco. They want to relieve stress, and that’s a stress-reliever. I actually thought, when they took tobacco away, I thought there were going to be riots.” When cigarettes were banned in his facility, e-cigarettes were introduced. “Now, if they take this [vaping] away, there might be riots,” he said.

    Vaping has been introduced with great success as an alternative to smoking in Scotland’s prisons and in some U.S. facilities (with vapes specially designed for safety and trackability). My public health colleagues often think of e-cigarettes exclusively as a health risk to teenagers. I’ve found that talking about vaping in the context of the traumas and needs of people in custody reframes the issue. At the GTNF, Godfrey will say more about this vulnerable population as well as the links between harm reduction for tobacco and for other substances.

    Nicotine and Mental Health

    Murray has been open about her lifelong mental health struggles and how she perceived the effects of nicotine on her brain. “When I stole my grandpa’s cigarette and snuck it behind his barn, from day one, I liked smoking,” she says. “It wasn’t icky to me. I felt better.”

    When she finally sought professional help decades later, after attempts to quit nicotine led to suicidal thoughts, Murray received multiple diagnoses. After initially struggling with shame—“You hear stigmatizing things your whole life that you just accept as true”—she went public on social media with her story. “It was amazing how many people went, ‘Oh my God, me too,’” she says. “And amazing how many say they are self-medicating with nicotine.” 

    She finds relief from symptoms of attention-deficit/hyperactivity disorder through mindfulness practices and vaping nicotine. “And it helps me sleep. For most people, nicotine is a stimulant, but for people with ADHD, it has the opposite effect.” Many laboratory and real-world studies support the self-medication hypothesis for a range of mental health disorders, from depression to ADHD to schizophrenia.

    Understanding the Harm Reduction Journey

    New approaches are needed to help forgotten smokers who can’t or don’t want to quit nicotine find lower-risk options that work for them. An obvious next step is to stop blaming and start listening.

    “We need to make sure that we bring the voice of the adult tobacco consumer into the center of the discussion about tobacco harm reduction,” says Taylor. “We need to spend time getting to know the individuals, what this means to them and what it can mean if they are successful in their harm reduction journey.”

    At the GTNF, he’ll share insights from a recent deep dive into the daily lives of smokers trying to reduce their health risks, called the 21 Project. Named for the popular notion that it takes 21 days to change a habit, the Altria project recruited 21 smokers interested in making a change. Armed with information about the array of reduced-harm recreational nicotine products available, these individuals spent three weeks testing alternatives to cigarettes on their own. Researchers documented their stories of the day-by-day transition.

    “You can review numbers and bar charts, but what you never get from them is the heart and feelings of the adult tobacco consumer,” says Taylor. “How do you take the experience of moving from cigarettes to smoke-free alternatives and bring it to life so that everyone can feel and understand what that’s like?”

    Taylor is himself a former smoker who now uses alternative products. “Hearing the stories of people who smoked and switched to smoke-free alternatives was powerful and really emotional,” he says.

    He says the 21 Project taught invaluable lessons to his organization about how to support and empower people in making changes. “We learned a ton; to hear firsthand people’s challenges and successes and what would sustain them on their transition journey was critically important.”

    Adding to that perspective will be Clark of CASAA, which has long worked to highlight the issues facing nicotine consumers. Clark would like to do away with the victim narrative that casts people who smoke as dupes swayed by peer pressure and advertising.

    “Even with a growing awareness of the need to address issues of health, racial and economic equity, the legacy of stigma embedded in anti-smoking policies is leaving millions of people behind,” he says. “The overweighted focus on predatory marketing as the driver of youth tobacco use is ultimately dismissive of more powerful underlying factors contributing to any substance use.”

  • Thai Minister Reiterates Opposition to Vaping

    Thai Minister Reiterates Opposition to Vaping

    Photo: samart boonprasongthan/EyeEm

    Thailand’s health ministry remains opposed to vaping, saying e-cigarettes are affecting the health of consumers of whom more than half are considered youth, reports Bangkok Post.

    Speaking at a national conference on cigarettes and public health in Bangkok on Aug. 29, Public Health Minister Anutin Charnvirakul stressed the need to continue banning e-cigarette imports to protect youth from the health risks associated with vaping.

    More than half of the about 80,000 vapers in Thailand are aged 15–24, according to a survey conducted by the National Statistics Office last year.

    “This clearly showed vaping has created new smokers, especially young people, while a growing number of international studies found smoking e-cigarettes has negative effects on young people’s brains,” said Charnvirakul.

    Pointing to “the experiences of other countries,” Charnvirakul said banning e-cigarettes was the most effective measure to control vaping.

    Concerns about illicit trade would be addressed by continued “crackdowns on e-cigarettes smuggled into the country,” he added.

    Charnvirakul comments follow discussions about making vapor products legal in Thailand. Earlier this year, the Digital Economy and Society Ministry set up a working group to see if electronic cigarettes could be legalized as an alternative for smokers.

  • More Danes Quit Smoking During Covid

    More Danes Quit Smoking During Covid

    Photo: sezerozger

    Danish smokers bought less tobacco, and more of them quit smoking than usual during the Covid-19 pandemic, according to new research from the University of Copenhagen that monitored cigarette purchases from the March 2020 lockdown through the end of the year. Those who kept puffing also purchased significantly less tobacco, the study showed.

    Among other things, the figures reveal that regular smokers bought 20 percent fewer cigarettes each week than before the pandemic. Meanwhile, the number of those who quit increased by 10 percent from the year prior.

    “The big picture is that cigarette consumption fell during the pandemic,” said study author Toke Reinholt Fosgaard, associate professor at the University of Copenhagen’s Department of Food and Resource Economics. “It comes as somewhat of a surprise as one would expect to see people smoking more during a pandemic, a time when people felt worse psychologically and had fewer opportunities to move about. Yet, the opposite occurred.”

    Fosgaard attributes the decline in tobacco consumption to the fact that smokers are at greater risk of developing severe Covid symptoms. “For a smoker, the consequences of smoking became more immediate, rather than a consequence in old age, as smokers suffer more severe cases of Covid,” he said.

  • More Americans Smoking Marijuana Than Tobacco

    More Americans Smoking Marijuana Than Tobacco

    Photo: Yakobchuk Olena

    The use of cannabis in the United States is at an all-time high, with more Americans smoking marijuana than tobacco, according to a recent Gallup poll conducted from July 5 through July 26 and released on August 16.

    Sixteen percent of those surveyed said that they smoke marijuana, up from 12 percent in a similar poll only one year ago.

    By contrast, only 11 percent said that they had smoked a tobacco cigarette in the previous week in a separate poll published in July. That figure was down from a year ago when 16 percent said that they had smoked a cigarette in the past week and a significant decrease from the peak in the 1950s, when 45 percent of adults polled said that they were smokers.

    The share of those who said they smoke marijuana was the highest since Gallup began asking the question in 2013, while the percentage of those who said they smoked a tobacco cigarette in the previous week was the lowest recorded since the public opinion analytics company began keeping track of smokers in 1944.

    Nearly half (48 percent) of U.S. adults say they have tried marijuana at some time in their lives, up from only 4 percent in 1969, when Gallup first started surveying rates of lifetime marijuana use. The same year, 40 percent of Americans said that they had smoked a cigarette in the past week.

    Despite the growing popularity of marijuana, Americans are split on the effect cannabis has on society. Half of those surveyed think marijuana has an overall negative effect, while 48 percent said that marijuana’s effect on society is positive in the most recent Gallup marijuana poll.

    The Gallup poll surveyed 1,013 U.S. adults.

  • Illicit Tobacco Seized in Belgium

    Illicit Tobacco Seized in Belgium

    Photo: Europol

    Authorities seized over 57 million cigarettes and more than 48 tons of cut tobacco during raids in Belgium, reports Europol. The actions prevented the circulation of illegal tobacco products with a total tax value of more than €32 million ($31.98 million).

    Police carried out house searches in warehouses and at a private residence in Belgium, some of which were based on intelligence provided by the Lithuanian Criminal Police Bureau on suspicious deliveries to addresses in Belgium.

    Law enforcement officers discovered two production lines for cigarettes bearing a variety of well-known brand names. The market value of the seized cigarettes amounted to around €73 million in the United Kingdom, the presumed country of distribution for the majority of the products.

    Additionally, law enforcement secured a large number of empty packages, filters, cigarette paper, glue, cardboard and packaging film, as well seven new machines intended for a new production and packaging line.

    The searches led to the discovery of several clandestine production sites, as well as warehouses for storage of large quantities of tobacco products. In some locations, sleeping quarters for workers were uncovered on the premises. Along with confiscating significant amounts of raw materials, authorities seized various vehicles and arrested several persons of Lithuanian, Polish, Ukrainian and Jordanian nationality.

    The seizures are the latest in a series of actions against the illegal cigarette trade in Belgium. This year alone, authorities uncovered and dismantled five illegal tobacco production sites and 15 storage warehouses in the country. Over the same period, they confiscated more than 274 million cigarettes, 88 tons of cut tobacco, 65 tons of water pipe tobacco and 40 tons of raw tobacco.

    The unpaid tax on these products totals more than €139 million, according to Europol.

    Belgium has become a major hub for illegal tobacco production due to its proximity to the French and British borders, and the rising excise duty rates in neighboring countries.

  • Cigarette Smugglers Busted in Hungary

    Cigarette Smugglers Busted in Hungary

    Image: alexlmx

    An operation, led by Hungary and supported by Europol and Eurojust, and involving law enforcement authorities in Austria, the Czech Republic and Poland has led to the dismantling of a criminal network involved in large-scale tax fraud concerning cigarette smuggling.

    The investigation was initiated as the result of intelligence analyzed by Europol. In a recent action day, law enforcement officers arrested one suspect and seized a large amount of valuables.

    In March 2021, the Hungarian Tax and Customs Administration seized nearly 23 million unsealed cigarettes that arrived by plane from Dubai to the Hungarian airport of Debrecen. Produced in the United Arab Emirates, the tobacco products were concealed in car parts being shipped on cargo planes. Hungarian authorities intercepted one shipment as it was leaving the airport in four trucks with Polish license plates.

    Officials suspect that there were two similar deliveries earlier that year, on Jan. 29, 2021, and Feb. 26. 2021. The estimated economic damage to the European Union budget caused by this organized crime group’s tax evasion on the tobacco products amounts to more than €8.75 million.

    On August 16, 2022, law enforcement officers seized €750,000 in various currencies, seven luxury vehicles and 49 luxury watches from the Hungarian citizen who was arrested.

    The authorities are looking for three further suspects for whom European and international arrest warrants have been issued.

    Europol facilitated the information exchange, cross-checked operational information against Europol’s databases and provided additional analytical support to help advance the national law enforcement authorities’ investigations. Eurojust actively facilitated cross-border judicial cooperation between the national authorities involved, including the execution of European investigation orders.

  • Court Rejects Gripum’s MDO Appeal

    Court Rejects Gripum’s MDO Appeal

    Photo: Mikhail Reshetnikov

    A U.S. appeals court denied a petition to review the Food and Drug Administration’s marketing denial order (MDO) to Illinois-based e-liquid manufacturer Gripum, reports Vaping360.

    Gripum submitted premarket tobacco product applications (PMTAs) in September 2020 for about 200 bottled e-liquid products in nontobacco flavors. The company received an MDO on Sept. 8, 2021. Gripum filed a petition for review on Oct. 8 and was granted a stay of FDA enforcement in November 2021. The company participated in oral arguments before the court on April 20.

    Gripum argued that the MDO was unfairly issued because Congress and the FDA did not establish any “ascertainable standards” to determine if the company’s products are “appropriate for the protection of public health.” The company also said that the agency changed the evidentiary standard for a successful PMTA after the application deadline had passed and that the agency failed to conduct individualized PMTA reviews as required by the Tobacco Control Act.

    The 7th Circuit Court of Appeals rejected all of Gripum’s arguments, finding that the FDA’s approach to resolving the application was both reasoned and consistent with the Tobacco Control Act.

    Gripum’s defeat follows a successful MDO challenge by six vapor companies. On Aug. 23, the U.S. Court of Appeals for the 11th Circuit granted petitions for review filed by Bidi Vapor, Diamond Vapor and four other companies challenging the FDA’s rejection of their e-cigarette applications.

  • KT&G to Build Tobacco Packaging Factory

    KT&G to Build Tobacco Packaging Factory

    Photo: KT&G

    KT&G plans to build a new eco-friendly tobacco packaging factory in Sejong City, reports The Korea Herald.

    Under the KRW180 billion ($133.5 million) project, the factory will be constructed at Sejong Mirae Industrial Estate, a government-developed area for local manufacturing companies, by 2025.

    KT&G said the factory will produce tobacco packaging, such as cigarette papers and boxes, based on a cutting-edge logistics automation system and a digital printing process.

    Keen to fulfill a leadership position in energy and environmental design, the company aims to secure an eco-friendly certification by using renewable energy, including solar energy, and upgrading infrastructure for air (pollution) and wasted water.