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  • Nicotine Prohibition ‘Profoundly Immoral,’ Andrews Says in GTNF Closing

    Nicotine Prohibition ‘Profoundly Immoral,’ Andrews Says in GTNF Closing

    In a forceful closing keynote at the Global Tobacco & Nicotine Forum (GTNF), Tim Andrews, Director of Consumer Issues at Americans for Tax Reform and the Tholos Foundation, called global bans on vaping and other reduced-risk nicotine products “profoundly immoral,” arguing that prohibition is fueling crime, costing governments billions, and depriving smokers of lifesaving alternatives.

    “What we have is the greatest medical breakthrough since penicillin,” Andrews said. “It has the potential to save millions of lives—and yet, these products are being made illegal.”

    Andrews described his frustration in engaging with policymakers. “I’ve talked to so many politicians. I present the science, the evidence—and the next day, they go and vote against it,” he said. “But when you start talking about the cost to their state budgets, that’s when they start listening.”

    Citing examples from around the world, Andrews said prohibition consistently drives consumers to illicit markets. “In Brazil, e-cigarettes were banned in 2009. Adult smoking rates have gone up. When legal products don’t exist, people either go to the black market or go back to smoking cigarettes,” he explained. “In Germany, 1.4 million people use despite a ban. In Mexico, usage has increased by 400%. Prohibition doesn’t work—it never has.”

    He argued that criminal organizations have been the biggest beneficiaries of restrictive nicotine policies. “Cartels have been enriched by prohibition,” he said. “We speak often about the human cost of lives lost to smoking, but now we’re seeing people murdered, and money flowing to sex traffickers and drug cartels. That’s the true cost of bad policy.”

    Andrews highlighted new research from a coalition of think tanks showing the economic toll of nicotine bans, including lost tax revenue and enforcement costs. “We launched a campaign with a dozen think tanks around the world,” he said. “Our evidence-based report on the costs of prohibition—on lost revenue and the growth of criminal gangs—has already been downloaded by 50,000 people in Germany alone. When we say prohibition doesn’t work, it’s a fact.”

    The data, Andrews said, also show that “about 80% of people say they will go to the black market or return to smoking if safer alternatives are banned—and that’s probably a low estimate.”

    Describing Australia’s recent crackdown as “profoundly immoral,” he said, “It breaks my heart that we are ground zero. But once you start taking what politicians care about—the bottom dollar—they start listening.”

    Andrews closed with a call to action: “Hundreds of millions of lives can be saved if we get this policy straight. We owe it to future generations. If we can’t convince politicians to do what’s right for human lives, then we must convince them with the economic reality. Either way, prohibition must end.”

  • Track and Trace Adds Value Across Supply Chain

    Track and Trace Adds Value Across Supply Chain

    At a special session of the Global Tobacco & Nicotine Forum (GTNF), industry and technology experts agreed that robust track-and-trace systems are becoming essential for both compliance and consumer protection, as governments tighten oversight and illicit trade continues to rise. Moderated by Christopher B. Greer, CEO of the Nicotine Resource Consortium, the discussion — “Solutions for Track and Trace” — brought together Nick Daly, Senior Solutions Consultant at Systech International, and Maria Levanova, Product Manager of Connected Logistics at Honeywell.

    Greer opened the session by framing the issue within the broader concept of responsible innovation. “Track and trace — we know it’s coming,” he said. “Governments are demanding it, but it’s not just about compliance. Done right, it adds value for manufacturers across the entire supply chain.”

    Daly described the growing threat of counterfeit products, calling it “a real epidemic.” “Counterfeiters can invest $1,000 and see a return of $500,000,” he noted. “I don’t usually throw that number out there because it sounds unbelievable, but it’s true — and it’s why regulation is changing dramatically around the globe.”

    Daly explained that while Europe has developed a relatively consistent model, “each country still does things differently.” He highlighted Russia’s complex system, which “tracks every single movement of a product” and even charges companies for participation.

    “Harm reduction starts with the manufacturer,” Daly said. “If you’re not doing anything about falsified products, your brand reputation is what gets smeared.” He emphasized that effective traceability doesn’t require a full technological overhaul — “it just has to be affordable and accurate.”

    Among the innovations he cited were microscopic barcodes and AI-driven inspection systems capable of identifying counterfeit goods at any point in the supply chain. “AI can scan your packaging, learn it in a couple of hours, and then go into stores and detect which products on the shelf aren’t legitimate,” he explained. “If a parent finds a vaping device in a child’s hands, a proper track-and-trace system should tell you exactly which seller it came from.”

    He urged manufacturers to partner with technology providers experienced in the rapidly evolving regulatory environment. “Regulations don’t just ‘dot the i’s and walk away’ — they change every year,” Daly said. “Your partner should be the one keeping up.”

    Levanova echoed the importance of adaptability and data intelligence. “In seven years, being compliant isn’t enough — you have to use the data your system generates,” she said. Honeywell’s connected logistics tools, she explained, can map the entire product journey, from manufacturing to disposal.

    “Modern systems can not only show what happened in your supply chain but prevent issues from happening,” Levanova said. “AI gives you visibility into where something was compromised, provides insights into specific markets, and helps you stay compliant while optimizing your operations.”

    She emphasized that track-and-trace must evolve alongside business needs. “Machine learning lets us fix problems on the fly, resend messages, and ensure continuous compliance,” she said. “This is about turning data into foresight — and keeping your business one step ahead of both regulation and risk.”

    Together, the panelists underscored that effective track-and-trace systems are no longer optional — they are central to building trust, maintaining safety, and protecting legitimate manufacturers in a globalized, fast-changing market.

  • Sustainability in Nicotine Must Extend Beyond Environmental, Social Criteria

    Sustainability in Nicotine Must Extend Beyond Environmental, Social Criteria

    Speakers at the Global Tobacco & Nicotine Forum (GTNF) in Brussels urged policymakers and industry alike to put consumers at the center of the sustainability and harm reduction agenda, warning that public health progress cannot come without empowering adult choice and truthful communication.

    Moderated by Dr. Sudhanshu Patwardhan, Co-Founder of the Centre for Health Research and Education, the panel “Sustainability at the Consumer Level” featured Niccolò Balzini, Regional Corporate Affairs Director Europe at Imperial Brands; Judy Gibson, Global Harm Reduction Advocate; Axel Klein, Director at ROM Expert; and Pieter Vorster, CEO of Hexis Capital Management.

    Patwardhan opened by emphasizing the need for a pro-consumer mindset across both policy and industry. “Consumers should be at the heart of the tobacco industry,” he said. “Public health policies aren’t even there yet. We need to move from simply extending life spans to improving health spans—and that has to include consumer well-being.”

    Balzini echoed the call for consumer empowerment, arguing that “supporting consumers through harm reduction starts with the consumer.” He criticized restrictive regulations that “limit access to less harmful alternatives,” noting that “reducing and restricting innovation only hurts the consumer.” Balzini added, “We operate by providing consumers the choices they are asking for. If regulators want to see meaningful progress, they must see this journey through the same eyes as consumers.”

    Gibson warned of what she called a “torrential monsoon of misinformation” surrounding nicotine and reduced-risk products ahead of November’s WHO FCTC conference. “The WHO is preparing an all-out assault on reduced-risk products,” she said. “People are being told vaping will kill them, when the science shows it is far less harmful than smoking.” Gibson urged better education and funding for consumer advocacy: “A consumer organization, no matter how well-intentioned, can’t work without funding. We need to reach vape shops and retailers so they can communicate the truth directly to consumers.”

    Klein argued that harm reduction and consumer well-being must be understood as part of broader human-centered policy. “We must put the human being—the consumer—at the center,” he said. “All interventions must be simple, transparent, and avoid unintended consequences.” Klein called for a shift away from “crusades against certain substances” and toward “celebrating reputable producers who provide quality products.” He added, “Public trust in health experts is low. That’s an opportunity to educate and rebuild confidence through honesty.”

    Vorster took a pragmatic view, defining sustainability as “the ability to continue what you’re doing—responsibly.” He argued that this requires accurate information and consumer transparency. “If nicotine use continues but kills you, that’s not sustainable,” he said. “Regulators should provide consumers with accurate information so they can make informed choices.” Vorster also urged the industry to “admit that nicotine exists because people enjoy it,” warning that denial risks future credibility.

    Throughout the session, panelists agreed that sustainability in the nicotine industry must extend beyond environmental or social criteria—it must also include respect for adult choice, accurate science, and transparent regulation. As Balzini concluded, “We are all consumers at heart. The most unsustainable thing of all is denying people the right to better, safer choices.”

  • Ireland Increases Cigarette Prices

    Ireland Increases Cigarette Prices

    Cigarette prices in Ireland will increase under Budget 2026, confirmed Minister for Finance Paschal Donohoe.

    A packet of cigarettes will increase in price by 50 cents, bringing the price of the most popular category to €18.95 ($21.95), among the most costly in the EU.

    The increase went into effect midnight October 8.

    The duty charged on other tobacco products will also see a pro-rate increase, according to the Irish Mirror. A new tax on vape liquid announced in last year’s budget will go into effect November 1, 2025. The tax will be applied at a flat rate of 50 center per milliliter of e-liquid. This includes refillable liquid and disposable vapes. 

  • Pakistan to Ban Sale of Vapes to Minors

    Pakistan to Ban Sale of Vapes to Minors

    A new bill has been submitted in Pakistan’s Senate aiming to ban the sale of e-cigarettes, vapes, and e-shisha to consumers under the age of 18, reports Bloom Pakistan. The bill also calls for a ban on use of these products in public places and for restrictions on advertising, promotion, and sponsorship.

    Those caught violating the ban will face a fine of PKR50,000 ($176.82) for a first offense and PKR100,000 for a second offense. Those caught selling these products within 50 meters of educational institutions will face fines of PKR200,000, and repeat violations could face up to PKR500,000 in fines.

  • Philippines Government Sets New Floor Price

    Philippines Government Sets New Floor Price

    The Philippines government will set a new tobacco floor price, effective next season, according to PhilStar.

    The National Tobacco Administration’s (NTA) 2025 Tripartite Consultative Conference began this week, where the regulatory body consults with farmers, traders, and cigarette manufacturers to agree on buying rates for the next two tobacco growing seasons.

    According to Belinda Sanchez, NTA administrator and CEO, the process is to ensure safeguarding of tobacco farmer welfare and that there is a well-founded recommendation for a reasonable floor price increase.

    Tobacco is the only cash crop in the Philippines with officially approved floor prices, according to the NTA.

  • Malaysian Health Ministry Proposes Vape Liquid Tax Increase

    Malaysian Health Ministry Proposes Vape Liquid Tax Increase

    The Malaysian Ministry of Health (MOH) has proposed an increase in excise duty on vape liquids ahead of the government’s plan to ban electronic cigarettes and vaping products completely. The excise tax would be set at MYR4 ($0.94) per mL, a tenfold increase, according to The Edge Malaysia.

    The proposal was submitted to the Ministry of Finance (MOF) for consideration, days before the 2026 budget is set to be tabled.

    “This is the ministry’s recommendation to the MOF for review and approval,” said Deputy Health Minister Lukanisman Awang Sauni during a question and answer session. The deputy minister explained that a standard pack of 20 cigarettes is equivalent to 200 puffs and taxed at MYR8 per pack, while 1 mL of vape liquid is equivalent to 100 puffs but taxed at 40 sen per milliliter (for nicotine and non-nicotine liquids). This means vapers pay significantly less tax per milligram of nicotine than cigarette smokers, he said.

    “Currently, one pack of cigarettes equals about 2 mL of vape liquid, but the tax on vape nicotine is only around 10% of cigarette tax. This disparity creates a large price gap,” said Datuk Wan Saifulruddin Wan Jan, who argued that the price gap encourages smokers to vape rather than quit altogether.

    The proposal is facing pushback from the industry, however.

    “A single-fold tax hike is already drastic in many ways. A tenfold is just sweeping the real issue under the rug,” said Ridhwan Rosli, Malaysian Vape Chamber of Commerce (MVCC) secretary-general. “It seems like they are changing their policy every year while the previous policy is just about to take place.”

    Ridhwan stated that the industry is proposing a maximum tax rate of 80 sen per milliliter.

    “As currently we are faced with a lot of new costs when it comes to going through the legal process of registration, etc., it is sad that the legal industry players are being punished for the wrongs of illicit products,” he said. There are worries that the drastic tax increase will increase illicit trade as well.

    Additionally, the government plans a full ban on e-cigarettes and vapor products.

    “The Health Ministry is now moving toward a full ban on e-cigarettes and vape products,” said Lukanisman. “The proposal will be tabled to the Cabinet this year for policy endorsement. The prohibition will be implemented in phases through enforcement, education, and community support.”

  • Sustainability Key to Building Resilient and Responsible Supply Chain

    Sustainability Key to Building Resilient and Responsible Supply Chain

    Industry leaders at the Global Tobacco & Nicotine Forum (GTNF) in Brussels agreed that sustainability, collaboration, and data-driven transparency are critical to strengthening supply chains and meeting global ESG goals. Moderated by Christopher Fleury, Senior Vice President of Regulatory Affairs Research at Ipsos, the panel “Supply Chain from a Global ESG Perspective” brought together voices from across the value chain, including Waqas Khan, CEO of Clew Pouches; Miranda Kinney, Senior Vice President and Global Head of Corporate Affairs & Impact at Pyxus; Tadas Lisauskas, President and Co-founder of Greenbutts; and Diane Raverdy-Lambert, Chief Scientist and Director of Regulatory Affairs at SWM International.

    Fleury opened the discussion by noting that while there is “consensus that government, industry, and consumers themselves have an important role to play,” public trust in government remains “very low.”

    For Khan, sustainability is both a business imperative and a moral one. “We’re defining sustainability not just for present customers but for the future,” he said. “Consumers care about sustainability, investors care about it—this is something you have to care about now.” Khan emphasized collaboration and purpose within the industry: “People share a vision and want to see us succeed because it helps the industry and impacts the future.”

    Kinney grounded the conversation in agriculture. “Every product we have that is tobacco-derived comes from a tiny seed that was planted and cared for by a farmer,” she said. “However you define sustainability, everything is important to building a sustainable business.” She urged companies to consider both environmental and social impacts, asking: “If the crop was taken away today, would the farmer and community be able to survive?”

    Lisauskas cautioned that ESG-driven regulation must come with enforcement. “Regulation without enforcement is just a suggestion,” he warned. “You can solve one problem and create another. We have to ensure regulations actually help the environment and the industry.”

    Raverdy-Lambert stressed the importance of science and measurable standards. “We need evidence-based standards so decision-makers can act on hard data,” she said. “One cannot do without the other—understanding impact across the supply chain, from production to end of life, is essential.”

    Together, the panelists agreed that while challenges persist, aligning sustainability goals with innovation, regulation, and shared accountability is key to building a resilient and responsible global supply chain.

  • PMI Head Calls for Partnership and Action at GTNF 2025

    PMI Head Calls for Partnership and Action at GTNF 2025

    Erin Warren, Head of Regulatory and Public Policy at Philip Morris International (PMI US), delivered a powerful keynote at GTNF Brussels, urging urgent reform to accelerate tobacco harm reduction, opening with stark numbers.

    “Cigarette smoking remains the leading cause of preventable death in the United States, taking more than 480,000 lives every year,” she said. “That’s 1,300 people every single day. Globally, the toll exceeds 8 million deaths annually.” She emphasized that behind these statistics are real people: “A mother, a father, a friend, a colleague—each hoping for better options but often finding barriers instead.”

    Central to her message was the “continuum of risk.” Praising the FDA’s pilot program to expedite nicotine pouch applications, she said: “For the first time in a long time, the FDA explicitly acknowledged the continuum of risk. This is the difference between paralysis and progress. While nicotine is addictive, it is not the primary cause of smoking-related disease. Smoke is. Combustion is.

    “Sweden’s long-standing availability of snus has driven smoking rates down to 5.3%, near the smoke-free benchmark. In contrast, Belgium’s ban on nicotine pouches removed regulated, safer alternatives but left the most dangerous products on the market. Smoking rates rose from 19% in 2017 to 21% in 2023.”

    She also addressed widespread misconceptions among healthcare providers: “A recent survey found that 47% of U.S. doctors mistakenly believe nicotine is carcinogenic, and another 19% are unsure. This misinformation traps millions in a cycle of smoking.”

    To move from paralysis to progress, Warren outlined five reforms: elevate public education, increase regulatory transparency, embrace innovation and harm reduction, clear the FDA backlog of nearly half a million stalled applications, and ensure independent oversight. “Regulatory delays create a vacuum filled by illicit products—undermining public health and consumer safety,” she said.

    “Every delay, every unclear decision, every piece of misinformation prolongs the moment when someone might finally step away from cigarettes. When that mother switches, she not only improves her own health—she shows her children that positive change is possible.”

    Closing with a call for partnership and action, Warren urged stakeholders to act decisively.

    “We are not asking regulators to lower standards,” Warren said. “We are asking for standards that are clear, consistent, and anchored in science. The FDA pilot is a promising sign—but it’s just a signpost, not a destination. Let’s build a future where adults have better choices, doctors have better information, and public health has better outcomes.”

  • Unified Approach Needed for Youth Access Prevention

    Unified Approach Needed for Youth Access Prevention

    At a recent panel of the 2025 Global Tobacco and Nicotine Forum (GTNF) in Brussels, titled “What Do Global Youth Usage Policies Look Like?” industry leaders and technology experts called for stronger, technology-driven frameworks to prevent underage access to age-restricted products.

    Moderator Flora Okereke, the Group Head of Global Policy at BAT, opened the session by stressing that youth access prevention remains a central focus of global regulation, half-jokingly suggesting that around 80% of new policy proposals mention it in the first paragraph. She urged the industry to demonstrate its commitment through transparent, efficient, and standardized systems that are cost-effective and enforceable. “If we fail to show that we are genuinely addressing this issue, we will never make the progress we need,” she said.

    Rhodri James, Chief Sales Officer at Yoti, highlighted how digital identity technologies are already reducing friction at the point of sale in European and Latin American markets. He noted that younger adults are comfortable using technology for verification, predicting that digital ID checks will soon become mainstream despite regional fragmentation.

    IKE Tech President John Patterson argued that traditional regulatory approaches are outdated, calling them “analog responses to digital problems.” He proposed using blockchain and biometric tools to secure both point-of-sale and post-sale access. Patterson emphasized the need for low-cost, low-friction solutions that protect youth while maintaining access for adults, noting that the industry’s reputation hinges on removing youth access from the equation.

    TruAge CEO Stephanie Sikorski echoed the importance of simplicity and privacy in age verification. She described her company’s efforts to design systems that protect both retailers and consumers while minimizing data collection. “Technology can be intimidating,” she said, “but if it’s fast, accurate, and doesn’t disrupt behavior, it becomes an enabler for responsible retailing.”

    Eve Wang, Executive Director of Smoore International, emphasized that the industry is still in the early stages of aligning technology with policy. She described youth access prevention as part of a larger movement requiring balance between compliance and consumer choice, especially in developing regions.

    From an e-commerce perspective, Jasmin Widholm, Head of Compliance at Haypp Group, argued that online sales can be among the safest channels when properly regulated. Drawing on insights from more than one million customers, she said most online buyers are adults purchasing in bulk, not minors. Widholm outlined three key pillars for effective oversight—governance, verification, and purchase controls—and urged greater collaboration and data sharing across the industry. “It’s not that technology is hard,” she said. “It’s about how we use it.”

    The panel concluded with consensus that while no single solution fits all markets, a harmonized, tech-enabled approach—supported by transparent governance and cooperation—will be essential to ensuring both youth protection and adult access in the years ahead.