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  • KT&G Names Final CEO Candidate

    KT&G Names Final CEO Candidate

    Photo: RerF

    KT&G’s CEO candidate recommendation committee has selected Kyung-man Bang, senior executive vice president of KT&G, as the final CEO candidate.

    Pending approval at the annual general meeting of shareholders in late March, Bang is set to officially assume the role and lead the company for the next three years.

    Bang was chosen following an assessment of each shortlisted candidate based on five criteria: management expertise, global acumen, strategic thinking skills, stakeholder communications and universal morality and ethical awareness.

    With a bachelor’s degree in economics from Hankuk University of Foreign Studies and an MBA from the University of New Hampshire, Bang has held various management positions since joining Korea Tobacco and Ginseng in 1998. His extensive experience includes roles such as managing director of brand management, executive managing director of global headquarters, executive managing director of strategy and planning headquarters and chief business officer.

    Bang, currently the chief operating officer, played a pivotal role in formulating the company’s mid-to-long term growth strategies. Among other achievements, he successfully launched the ESSE Change brand and expanded KT&G’s overseas market presence to over 100 countries.

    “Members [of the CEO candidate recommendation committee] have been fully committed to ensuring transparency throughout the candidate assessment process and fair competition without external interference,” said committee Chairman Myung-chul Kim in a statement.

    “I will dedicate myself wholeheartedly to ensuring that KT&G leaps forward as a ‘global top-tier’ company by leading innovation and seizing future growth opportunities,” said Bang.

  • U.K. Licensing Scheme Proposed

    U.K. Licensing Scheme Proposed

    Photo: VPZ

    The vaping industry was poised to present a proposal for a retailer and distributor licensing scheme to U.K. lawmakers today.

    In addition to a self-sustaining fee structure, the proposed scheme includes governance and oversight mechanisms along with criteria that businesses would need to meet before qualifying for a license. It also outlines a fine and penalty system for those who breach the terms of the license and the conditions under which a license can and should be revoked.

    To qualify for a license, retailers will need to show they have put measures in place to prevent the sale of vapes to minors; do not sell nicotine-free vapes to minors; only stock and sell compliant products; operate legally across all areas of the business; promote products within the advertising regulations; and meet their environmental obligations.

    Vape retailers and distributors may be blocked from obtaining a license under a number of circumstances, including if they’ve previously been caught selling vapes without the appropriate certifications or if they are attempting to reapply within two years of having their license revoked.

    Under the plans, retail licensees would also have to undergo test purchasing exercises at least every six months to ensure they are following youth access prevention procedures as well as having their stock inspected to ensure the products they sell are registered on the Medicines and Healthcare products Regulatory Agency-notified products list.

    They would also be checked on a regular basis to ensure they are complying with advertising and environmental regulations. Licensed distributors would be subject to regular inspections to ensure they are meeting compliance requirements across the board.

    “It doesn’t matter what legislation the government introduces, whether the newly announced ban on disposables or any future restrictions, a robust and balanced licensing system is critical to ensuring the law can actually be enforced and for ushering in a new era of responsibility, accountability and best practice,” said Dan Marchant, co-founder of the U.K. Vaping Industry Association and managing director of Vape Club, which led the development of the proposed scheme, in a statement.

    The presentation of the plan comes just days after a new investigation revealed a near twentyfold increase in the number of illicit vapes seized by councils across the U.K. since 2020.

  • Health Groups Urge Pouch Prescriptions

    Health Groups Urge Pouch Prescriptions

    Photo: DW labs

    Leading health organizations are urging Canadian lawmakers to crack down on flavored nicotine products and make nicotine pouches available upon prescription only.

    In a full-page ad in The Hill Times, Action on Smoking and Health, the Canadian Cancer Society, the Canadian Lung Association, the Quebec Coalition for Tobacco Control, Heart and Stroke, and Physicians for a Smoke-Free Canada assert that flavors play a key role in attracting kids to nicotine products and call on the federal government to ban flavors, including mint and menthol, in e-cigarettes.

    The ad also calls for action to protect minors against the sale and promotion of nicotine pouches by making them a prescription-only product. Under the current federal rules, nicotine pouches authorized under the Natural Health Products Regulation can be legally sold to minors in convenience stores and promoted on television, billboards and social media, including by means of lifestyle advertising.

    “Several additional options are available to the health minister, like temporarily suspending the sale of nicotine products, which would also allow federal, provincial and territorial authorities to strengthen relevant laws and regulations. For example, nicotine pouches could be subject to many of [the] same provisions regarding promotion that apply to tobacco and vaping products,” said Cynthia Callard, executive director of Physicians for a Smoke-Free Canada, in a statement.

    The ad is in part a response to the success of Imperial Tobacco Canada’s Zonnic pouches, which Health Canada approved for sale in 2023. The health groups rebuffed the company’s insistence that its pouches are intended for adult smokers who want to quit. “Unlike other manufacturers of nicotine-replacement therapies, this company deliberately chose to distribute its product through convenience stores and promote them with lifestyle messaging and images of young adults,” said Flory Doucas, co-director and spokesperson of the Quebec Coalition for Tobacco Control.

  • Dutch Retail Bonuses Not Advertising

    Dutch Retail Bonuses Not Advertising

    Photo: fizkes

    Paying retailers bonuses for meeting sales targets does not represent a violation of tobacco advertising restrictions, the Netherlands’ top business court ruled, reports Dutch News.

    The product safety board NVWA fined 11 manufacturers and wholesalers for giving bonuses to shopkeepers who sold pre-agreed-upon quantities of cigarettes or placed products in highly visible spots. The NVWA stated that these practices were against the tobacco advertising ban. The companies, however, argued that they were “quite normal business practices.”

    The Dutch business court found that the NVWA applied the law too widely, stating that advertising only exists if its purpose is to encourage consumers to use the products.

    Starting July 1, supermarkets in the Netherlands will be banned from selling tobacco. Beginning 2032, only specialist tobacco shops will be allowed to sell cigarettes and rolling tobacco.

  • The Looming Backlash

    The Looming Backlash

    Photo: Swedish Match

    Cracking down on Zyn will only harsh the buzz around the office.

    By Peter Clark

    The calls from Representative Chuck Schumer to “crack down” on Zyn nicotine pouches may harsh the buzz around the office. 

    A recent Bloomberg article found that this product has been gaining popularity among office workers. In the third quarter, Philip Morris International saw a 66 percent jump in sales.

    Schumer may aim to shield developing brains from nicotine, but only 1.5 percent of middle schoolers and high schoolers use nicotine pouches. Flavored nicotine products are critical to adults quitting smoking because they break the connection between nicotine and tobacco.

    If regulation is too heavy-handed, adults will be clamoring for their trusty pack of Marlboros. This initiative is a drag on workplace productivity for the following reasons: more smoke breaks, less focused employees and time lost to illness.

    Restricting Zyn pouches may make workers revert to cigarettes, and this is bad for business. The average smoke break is between 10 minutes and 15 minutes long. These constant breaks add up to approximately an additional week of vacation time.

    Not only is this unjust for nonsmokers, but employers feel the pinch. Studies have estimated that smoke breaks cost companies $3,077 ( per employed smoker) annually. Banning flavors and reducing the nicotine content in Zyn will have workers running for the nearest designated smoking area. 

    Schumer’s demand for regulation overstates the risks and overshadows the benefits. This fear-mongering stems from what Jeffrey Singer, a senior fellow at the Cato Institute, refers to as “Nicotinophobia.” The association between the dangers of cigarettes and harm reduction products that contain nicotine.

    Zyn pouches contain isolated nicotine salt but no tobacco. The danger lies in thousands of chemicals composing cigarette smoke. E-cigarettes also deliver nicotine without tobacco smoke. Public Health England has deemed them 95 percent safer than traditional cigarettes. If we have a safer alternative, it is foolish to ignore its benefits as a nootropic. 

    Studies have found that smokers report that nicotine has “beneficial effects on concentration and memory.” Nicotine also enhances performance on complex tasks. A double-blind study by Nature found that administering small amounts of nicotine (1 mg) boosted performance on intricate tasks. Past research even suggests that nicotine improves “IQ-related tasks.” Nicotine’s impact on IQ has caught the attention of tech mogul Peter Thiel, who has flirted with the idea of using nicotine patches for the nootropic effects.

    Banning or restricting nicotine pouches would have a negative impact on the productivity of former smokers who are Zyn converts. When a nicotine addict tries to quit, they experience temporary cognitive decline. Experts in the field of addiction treatment have observed that withdrawal feels “like the opposite of the drug.” Nicotine is no exception. A 2017 study conducted by the Pennsylvania State University found that nicotine deprivation among smokers had an adverse impact on working memory, “which is critical for our understanding of motivated decision-making.” Other researchers have found that nicotine withdrawal is also associated with decreased reaction time and a decline in verbal and spatial memory

    If Zyn users revert to cigarettes, employers will also suffer from reduced productivity due to smoking-related illnesses. The U.S. economy suffers over “$365 billion in lost productivity each year” because of tobacco-related ailments. Not only do chronic diseases contribute to lower productivity, but smokers are also at higher risk for infections—a 12 percent higher risk for viral infections and a 48 percent greater chance of “being diagnosed with respiratory illness,” leaving co-workers to pick up the workload of their sick peers, putting them under unnecessary stress.

    Lawmakers need to realize that targeting Zyn for the sake of America’s youth is misguided. Few kids are using this product, but the harm to adults extends beyond smokers. The impact of smoking-related loss in productivity reverberates throughout the economy. Making Zyn products less appealing to smokers will have our workforce taking excessive breaks, being less focused and being more likely to call out sick. If Schumer wants to tackle a public health crisis facing teens, he should look into automobile accidents, the leading cause of death among teens.

  • All Puff

    All Puff

    Photo: Sevenstock Studio

    Concern about secondhand smoke does not warrant Britain’s generational tobacco ban.

    By Charles Amos

    In recent weeks, I have spoken to hundreds of people about the British government’s plan to ban the sale of tobacco to anyone born after 2009. Most of the responses in favor of it I expected to hear; however, I was surprised at the number of occasions people brought up secondhand smoke as a sufficient reason for prohibition—very often, though this argument was raised only after I had undermined their claim that smoking costs the government lots of money and after I had pointed out the paternalism that was typically their initial justification. Given the propensity of the public to fall back on this point, it is important that it is rebutted.

    A main reason why people object to secondhand smoke is that it is inflicted upon them without their choice. When allied to the idea that it is harmful, many will invoke John Stuart Mill’s harm principle—the idea that the only justification for limiting individual liberty is to prevent harm to others—to justify the tobacco ban. The cost of secondhand smoke has been estimated to be in the region of £700 million ($882.72 million) by Policy Exchange. Nonetheless, the overwhelming majority of this cost evades the central reason people oppose secondhand smoke because it comes from the earlier death of partners or visitors of smokers who choose to be with them. Now relative to smokers not smoking, these partners and visitors are worse off; this worsening can hardly warrant prohibiting smokers from smoking though. Relative to her nephew putting up a handrail on the stairs, a doddery aunt is worse off without it; are we to require he puts up the handrail? No. Hence, it must be admitted that making someone worse off relative to the best situation for them cannot warrant forcing people to provide this best situation.

    Given that we have disposed of the overwhelming majority of the cost of secondhand smoke, we can now focus on the life lost due to the unchosen inhaling of secondhand smoke alone, e.g., when walking past a smoker on the street. Assuming 10 or so occasions in which secondhand smoke is inhaled at a hundredth of the strength of a puff inhaled by the smoker himself gives an annual figure of about 6 seconds lost, or about 2 pence of cost. This is almost certainly an overestimate too; indeed, the first person to publish research on the link between primary smoking and lung cancer, Richard Doll, said, “The effects of other people smoking in my presence is so small, it doesn’t worry me.” Health studies have affirmed this verdict: In 1998, a seven-year study by the World Health Organization found no statistically significant link between secondhand smoke, importantly, including of the chosen type, and lung cancer, and a 2002 study by the Greater London Assembly similarly found the impact of secondhand smoke to be minuscule too. 

    I suspect there will remain those who will still argue that smokers have no right to impose any costs on them whatsoever—and that, hence, smoking should still be banned. This moral reasoning proves too much. If it is accepted, a couple of pence of expected cost, at most, warrants restricting public smoking; analogously, it warrants banning driving, barbequing and coughing in public too, for all of these impose similar or greater costs as well. As English judge Baron Bramwell argued in the Bamford v. Turnley court case of 1862, concerning the passage of smoke over property lines, justice should accept “a rule of give and take, live and let live.” Either that or our moral license to do anything would be seriously limited. Even Mill claimed only harms “without justifiable cause” can be prohibited, and surely, living life is as justifiable a cause as any other.

    At this point, it may be argued that the difference between driving, which exposes people to smoke and the risk of a fatal accident, is that drivers pay their way via fuel duty while smokers do not pay their way via tobacco duty. This is false. As Christopher Snowdon and Mark Tovey have found, smokers contribute about £9 billion in tobacco taxes and save the taxpayer another £10 billion in reduced pension and healthcare costs while their cost in healthcare, litter collection and putting out fires only comes to £4.6 billion, meaning, when we include the estimate of £700 million for secondhand smoke—which is a vast overestimate of the relevant figure—we still find smokers save society about £14 billion a year.

    Plus, it’s pretty rich to ban smoking rooms in pubs and restaurants, where smokers literally internalized their negative externalities, and then, when smokers revert to smoking outside and impose a minuscule externality as a result, to use this minuscule externality as a justification to ban smoking altogether. In reality, it points to the fact that the war on smokers has never really been motivated by stopping harms to others; rather, it has been motivated by an intolerance of smoking itself. And, of course, this whole article has ignored the fact that secondhand smoke in public places can never warrant banning smoking in private places anyway.

    In sum, anyone who accepts that people should be free to drive, barbeque or cough in public must, by the same reasoning, accept that people should be free to smoke in public too. Ultimately, the only reason the public revert to opposing smoking on the basis of the tiny cost of secondhand smoke is their main arguments have failed. Yet even their argument of last resort fails, and with it goes any last justification for the tobacco ban. If people really want to defend the tobacco ban, they should be honest and give their real justification alone, that is: “We’re happy to push people about for their own good.” A questionable justification at best.

  • Zimbabwe Prepares for Marketing Season

    Zimbabwe Prepares for Marketing Season

    Image: Taco Tuinstra

    Zimbabwe’s tobacco growers are preparing for the 2024 marketing season, set to begin in March, reports Xinhua News.

    Farmers remain hopeful for a successful season despite unfavorable weather patterns that affected some crops—late onset of rains and severe hailstorms in some areas.

    This year’s projection is 250 million kg of tobacco due to the dry spell compared to last year’s record high of 296 million kg, according to Chelesani Tsarwe, public affairs officer of the Tobacco Industry and Marketing Board (TIMB). By 2025, the government aims to increase production to 300 million kg per year.

    Tobacco auction floors will open March 13, according to the TIMB. Contract floors will open March 14. 

    Favorable pricing will be crucial for farmers to cover costs, especially for small-scale farmers, who make up over 80 percent of the country’s tobacco farmers, according to George Seremwe, president of the Zimbabwe Tobacco Growers Association.

    Tobacco is a major foreign currency earner in the country.

    “We think it will be very important for the government and the stakeholders to work on value addition, that is, value addition locally; with that, probably, we hope that the profits will also be shared among farmers,” said Seremwe.

  • BEA Proposes 70 Percent Tax

    BEA Proposes 70 Percent Tax

    Image: Dmitry Chulov

    The Bangladesh Economic Association (BEA) has proposed a 70 percent tax on all types of cigarettes and tobacco, according to The Business Post.

    By setting the tax as such, the BEA estimates that smoking will decrease by about 66 percent and the state will generate BDT17 billion ($154.89 million) in revenue.

    The BEA submitted the proposal to the National Board of Revenue during the pre-budget discussion. According to the BEA, the 70 percent duty would increase cigarette prices by an average of 130 percent. 

  • KT&G Recognized for Sustainability

    KT&G Recognized for Sustainability

    Photo: KT&G

    KT&G has been selected as a leading company (Leadership Grade) in the climate change response and water resource management sectors by the global environmental assessment organization CDP (Carbon Disclosure Project).

    Following last year, KT&G has achieved the top grade in the Leadership category in both climate change response and water resource management. In particular, in the water resource management sector, it has risen from Leadership A- last year to the highest grade, A, with only three domestic companies in South Korea receiving an A grade out of the 100 winning companies worldwide. The climate change response sector maintained its Leadership A- grade from last year.

    KT&G established its medium-term to long-term environmental management vision, 2030 Green Impact, in 2021 and has been practicing ESG management to achieve carbon neutrality throughout its value chain. It has set greenhouse gas reduction targets contributing to limiting the rise in global temperatures to within 1.5 degrees Celsius and achieved a 7.5 percent reduction in greenhouse gas emissions from domestic and overseas facilities as of 2022 (compared to the base year of 2020). Additionally, it has enhanced the reliability and objectivity of greenhouse gas emission data by undergoing third-party verification for the emissions in its supply chain.

    In the water resource management sector, KT&G has set a goal to reduce water usage in domestic and overseas manufacturing facilities by 20 percent by 2030 compared to 2020 and is implementing measures to achieve this target. KT&G plans to systematically practice environmental management in the future through the expansion of renewable energy use, water recycling and energy efficiency enhancement.

    CDP, founded in the U.K. in 2000 as a nonprofit organization, requests environmental management information disclosure from over 23,000 companies worldwide and conducts analysis and evaluation of this information. It is also recognized as a credible sustainability assessment organization along with Morgan Stanley International.

    “We have been recognized as an excellent company by CDP for our climate change response and systematic water resource management capabilities in line with global standards,” said a KT&G representative in a statement. “We will continue to promote genuine ESG management, including leading the acceleration of the transition to a circular economy.”

  • Northern Exposure

    Northern Exposure

    Vape and modern oral sales are rising, but combustibles remain king of the North American market.

    By Timothy S. Donahue

    It’s constant but unknown. While the nicotine market remains profitable, it is changing. As more major tobacco companies embrace next-generation products, combustible sales will suffer. The evolving regulatory environment will also continue to play a major factor in the North American nicotine market.

    According to Statista, in 2024, revenue in the U.S. nicotine market will reach $107.5 billion. It is projected to experience a compound annual growth rate of 0.62 percent between 2024 and 2028. The largest segment in the market remains combustible cigarettes, with an expected value of $82.7 billion in 2024. The Marlboro brand continues to dominate U.S. cigarette sales with a 50 percent market share.

    E-cigarette revenues are projected to reach $8.8 billion. Statista expects the vape market to experience an annual growth rate of 3.24 percent from 2024 to 2028. Retail sales of nicotine pouches are also seeing unprecedented growth. According to Euromonitor, the U.S. pouch market generated $8.58 billion in 2023 compared to $7.23 billion in the previous year. The U.S. modern oral nicotine market is expected to reach $11.03 billion by 2027.

    The Canadian tobacco market is much smaller than the U.S., reflecting that country’s lower population. Nicotine sales in Canada are projected to generate a revenue of $12.3 billion in 2024. The market is anticipated to experience a compound annual growth rate of 1.10 percent between 2024 and 2028. In Canada, too, combustible cigarettes continue to account for the majority of tobacco sales. The traditional cigarette market is expected to reach a volume of $10.6 billion this year. In 2024, the revenue in the e-cigarette market in Canada is estimated to reach $1.4 billion.

    Nicotine pouches were approved for sale in Canada on July 18, 2023, as a natural health product. Modern oral nicotine pouches are currently outside the scope of the federal Tobacco and Vaping Products Act and the provincial Smoke-Free Ontario Act 2017, which regulate tobacco and vaping products by restricting their advertisement, display and public use. However, that is expected to change soon.

    During an education seminar at the Total Products Expo (TPE) that took place in Las Vegas Jan. 30 to Feb. 2, 2024, Brad Seipel, executive vice president at MARC Research, noted that many of the next-generation tobacco products disrupting the market today have been on the market for over a decade. Innovation in the industry, he said, is being driven with a focus on tobacco harm reduction and a move away from traditional tobacco. “We are now living in a post-tobacco market. It is a nicotine market,” Seipel said.

    Brad Siepel (left) and Jason Carrington (Photo: Chemular)

    Bonnie Herzog, an analyst with Goldman Sachs, observed in an industry report that retailers are seeing customers making fewer trips to the store, which is being driven by consumers switching to alternative nicotine products like modern oral. These products often last longer than a typical pack of combustibles. She also explained that the illicit market for disposable vape products continues to be a growing concern for the nicotine industry and retailers alike as the U.S. Food and Drug Administration’s crackdown on flavors and noncompliant products has driven traffic to the gray/black market or retailers willing to sell unauthorized vaping products.

    She said a broad majority of retailers believe the situation is worsening with the impact felt strongest in urban areas and states with the strictest flavor bans. “Many retailers highlighted that the illicit disposable [e-cigarette] market is impacting cigarette volume, and [Altria] estimates the growth of these illegal products contributed to cigarette industry declines in the range of 1.5 percent to 2.5 percent over the last 12 months,” she said. “Retailers don’t believe the situation will change without more enforcement and are broadly pessimistic given the ubiquity of the offering, tracking/enforcement difficulty and relatively light penalties reducing deterrence.”

    One respondent to the survey pointed out that enforcement fines issued by the FDA are manageable ($19,192 per violation), and the extent of policing hasn’t resolved the issue. Others noted that retailers selling these products (i.e., on the gray market) are making hefty margins on those sales, which are helping them offset losses on (cigarette) sales.

    During Keller and Heckman’s E-Vapor and Tobacco Law Symposium, held Jan. 29–30 in Las Vegas, Brian King, head of the FDA’s Center for Tobacco Products, said his agency carried out a series of coordinated blitzes against Elf Bar and other “illicit” brands at several retailers that resulted in warning letters. The agency then issued civil money penalties following subsequent reinvestigations against retailers found to still be selling illegal products. Many of the recipients of these penalties were small businesses.

    “We do know that we need that comprehensive approach,” said King. “And so, we’ve also taken action on the borders, particularly for products that are coming in internationally. We do have import alerts in place. Those do address products that have been accurately declared. Of course, we know that there are entities that are misdeclaring products as well. Towards that end, we work very closely with colleagues at Customs and Border Protection. We did have an operation that was conducted earlier this year where we seized over $18 million worth of products, including Elf Bar, Funky Republic and several others. It was about 1.4 million units of illegal e-cigarettes. Ultimately, this is one example of ongoing activities. There will be more.”

    TIm Phillips (Photo: Chemular)

    Also speaking at TPE, Tim Philipps, with Tamarind Intelligence, said that a major issue is enforcement. While the FDA’s premarket tobacco product application (PMTA) process is expensive and onerous, it also seems pointless because there is little effort to stop products that skip the regulatory process from being marketed. According to Phillips, even the FDA’s current blitz barely skims the surface of the deepening gray/black markets.

    “The products that you’re getting offered in retail environments, they haven’t gone through a regulatory process, and there’s no signs of that happening, frankly,” he said. “The FDA is stepping up some of its enforcement activity. We’ve seen more and more of this happening, and I think it will keep increasing. But the reality is the market’s not being regulated at all. The same is happening, by the way, in the U.K. and all across Europe. We’re seeing a lot of products come in. The reason is that a lot of these products are being distributed directly to retailers or directly to consumers (from the manufacturer). And that’s been a great success.”

    A looming federal menthol ban could also boost the gray/black markets for nicotine products. The FDA has submitted proposals to the White House Office of Management and Budget (OMB) to ban the use of menthol in cigarettes and other tobacco products and prohibit all nontobacco flavors in cigars. The FDA is also expected to definitively define a “characterizing flavor.” The OMB is currently reviewing these proposals. Before the product standards can be implemented, the OMB must review their potential economic impact.

    The FDA has stated that it expects to announce the final ruling on the menthol ban in March. However, with the U.S. presidential election approaching this November, many industry experts are uncertain if any action will be taken at all. Unsurprisingly, several respondents to Herzog’s retailer survey expressed fatigue with ongoing uncertainties related to the potential federal menthol ban, the FDA’s efforts to enforce bans on illegal disposable vape products and flavors and the agency’s slow progress in completing PMTA reviews. The rapid growth of local flavor bans is also an expanding concern.

    “A number of retailers who are currently not subject to [local] flavor bans anticipate the potential in the near future given rapidly evolving legislative agendas,” Herzog stated. “The looming decision by the FDA on a federal menthol ban on (cigarettes) has also led many retailers to take a wait-and-see approach on carrying gray market vapor products, which are higher margin and more affordable for consumers.”

    The future of nicotine products still holds promise. Seipel said that the dissolvable and heat-not-burn segments have plenty of room for growth as the awareness and usage of those products haven’t yet gotten traction in the North American market. Seipel said as long as there are combustible smokers, there is going to be room for innovative products that help them switch to less harmful alternatives.

    “There’s also [an] opportunity in innovation for helping female smokers …. We have to remember that there are way more people out there that need help [quitting smoking],” he said.