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Tag: hookah

  • Kyrgyzstan Tightening Hookah Laws

    Kyrgyzstan Tightening Hookah Laws

    Kyrgyzstan opened public consultation on draft legislation that would tighten the regulation of hookah use by banning water pipes, shisha, and nargile in all public places. Under the proposal, hookah consumption would only be allowed in specially designated, licensed venues equipped with ventilation systems and restricted to adults aged 18 and over. The draft also amends the country’s licensing and permitting law, formally requiring businesses offering hookah services to obtain a dedicated operating license, marking a significant step toward stricter oversight of the sector.

  • AIR Study Finds New Hookah Lowers Indoor Toxicants

    AIR Study Finds New Hookah Lowers Indoor Toxicants

    AIR Limited said a newly published, peer-reviewed study found significantly lower levels of indoor air pollutants from its OOKA electronic waterpipe and from e-cigarettes compared with conventional hookah and combustible cigarette use. The research, published in December 2025 in Contributions to Tobacco & Nicotine Research, was authored by cardiovascular researcher Dr. Ian M. Fearon and based on testing commissioned by AIR and conducted by Al Futtaim Element Materials Technology Dubai LLC in an unventilated facility.

    According to the study, conventional charcoal-heated waterpipes and cigarettes generated the highest increases in carbon monoxide, formaldehyde, particulate matter (PM10 and PM2.5), and other toxicants. By contrast, AIR’s OOKA device, which does not use charcoal, produced negligible carbon monoxide and roughly 40% lower particulate matter than conventional hookah in single-user scenarios, while e-cigarettes produced the lowest particulate levels overall. In multi-occupant scenarios, elevated volatile organic compounds and polycyclic aromatic hydrocarbons were observed primarily during cigarette smoking.

    AIR CEO Stuart Brazier said the findings support the view that electronic delivery systems may reduce secondhand exposure risks in indoor environments while maintaining social smoking traditions. The study comes as AIR prepares for a proposed business combination with Cantor Equity Partners III, which would take the company public on Nasdaq under the ticker “AIIR” in the first half of 2026, pending regulatory approvals.

  • AIR Acquires German Premium Hookah Brand NameLess

    AIR Acquires German Premium Hookah Brand NameLess

    Global hookah company AIR Limited announced the acquisition of NameLess, a well-known German brand of premium flavored hookah products. The move strengthens AIR’s leadership in the global flavored hookah market and expands its portfolio alongside flagship brand Al Fakher, the company said.

    The acquisition allows AIR to leverage its global distribution network across more than 90 markets to introduce NameLess’ offerings, including its top-selling Black Nana grape-mint flavor, to new audiences worldwide. The deal aligns with AIR’s strategy to meet rising demand for reduced-risk social inhalation products with premium flavors and fortifies its presence in Germany, a key growth market, the company said.

    CEO Stuart Brazier emphasized that the acquisition complements AIR’s product expansion initiatives, including the recent launch of Crown Switch, a rechargeable pod vape system in Germany featuring Greentank’s next-gen Quantum Vape and Coldstream technologies. AIR plans to roll out NameLess flavors internationally in the coming months.

  • Kazakhstan to Ease Ban on Hookahs, Not Vapes

    Kazakhstan to Ease Ban on Hookahs, Not Vapes

    Kazakhstan may ease restrictions on hookah use, according to Deputy Minister of Internal Affairs Sanzhar Adilov. He confirmed that the issue is under review, with a final decision to be made after assessments and public hearings. Officials are considering allowing the import of hookah equipment, permitting hookah use in entertainment venues, and defining a list of substances and conditions for use.

    Adilov emphasized that the current ban on vapes will remain in place, with additional measures introduced to strengthen criminal penalties for their sale and transport. “On vaping, our position is clear: increased responsibility and zero tolerance,” he said.

  • AIR Partners with Snoop Dogg for New Hookah Flavors

    AIR Partners with Snoop Dogg for New Hookah Flavors

    Global hookah company AIR Limited announced a collaboration with entrepreneur Snoop Dogg to launch a premium line of Al Fakher hookah flavors. The new collection includes “Cloud 92,” “Dogg’s Delight,” “Midnight Blues,” “Tha G’z Mix” and “Money Honey,” available internationally at hookah.com

    “The partnership blends Al Fakher’s expertise in hookah craftsmanship with Snoop Dogg’s cultural influence, offering premium ingredients and science-backed safety research,” the company said. AIR CEO Stuart Brazier highlighted the company’s commitment to innovation, noting $115 million invested since 2019 and over 100 active or pending patents.

  • Jordan Customs Seizes Smuggled Cigarettes, Vapes, and More

    Jordan Customs Seizes Smuggled Cigarettes, Vapes, and More

    Jordan Customs Department’s Anti-Smuggling Directorate, working with security agencies, announced the seizure of a large haul of contraband tobacco and nicotine products in two separate cases today (September 11). Authorities confiscated 13,100 cartons of smuggled cigarettes, 2,130 e-cigarettes, 13,800 packs of e-liquids and vape juices, 610 kilograms of hookah tobacco, and 8,250 cigars, placing the items under custody pending legal action.

    Officials said the goods pose serious health risks and undermine the national economy by entering the market without meeting Jordanian health and safety standards.

  • Increased Imports Put Vapes, Hookahs in Namibia’s Crosshairs

    Increased Imports Put Vapes, Hookahs in Namibia’s Crosshairs

    Last year, Namibia’s Ministry of Health and Social Services said it planned to amend the nation’s Tobacco Act to include nicotine products used for vaping and water pipes, which are currently not regulated. The amendment was initiated to curb the rising use of both segments in Namibia.

    In 2020, Namibia imported N$108.2 million ($6 million) worth of water pipe tobacco (hookah tobacco), vapes, and related mixtures. The combined number between 2021 and 2024 topped N$1.4 billion ($77 million). Over that same period, Namibia spent an additional N$82.2 million ($4.5 million) on the imports of snuff and tobacco extracts.

    Traditional smoking also remains a concern, with Namibia importing N$42.1 million ($2.3 million) worth of cigarettes in March 2025 alone.

  • A Breath of Fresh AIR

    A Breath of Fresh AIR

    OOKA is the first heat-not-burn hookah device on the market. | Images: AIR Global

    AIR Global focuses on innovating the shisha and inhalation sphere, catering to growing markets and evolving needs.

    By Marissa Dean

    Paul Dawson

    Much like most of the tobacco industry, the shisha and hookah markets have been around for a long time. Unlike much of the industry, however, these markets have seen comparatively little innovation over the years. Advanced Inhalation Rituals (AIR) Global joined the fray with the goal of “revolutionizing the shisha experience by combining ancient social rituals with cutting-edge technology,” as AIR’s chief product officer, Paul Dawson, said.

    Shisha smoking is risky due to the use of chemical-laden charcoal and combustion. When asked why the company chose inhalation as its focus, Dawson said that they “saw an opportunity to innovate in a space that hadn’t evolved much over the centuries. By focusing on inhalation, we can deliver products that not only provide a better user experience but also reduce health risks and the environmental impact. There is a challenge within this industry sector to harness technology for better experiences and reduce the risk of inhalation rituals.”

    The OOKA device uses pods that contain an intelligent microchip rather than using loose shisha, making the setup much more user-friendly and convenient.

    A New Shisha Experience

    “We’re committed to offering reduced-risk, cleaner and more sustainable alternatives to traditional shisha,” Dawson said. The company’s OOKA product is the perfect example of this. OOKA is AIR’s pod-based heat-not-burn hookah device that heats shisha molasses rather than using charcoal to burn shisha as in traditional hookah smoking. According to the company, OOKA emits on average 94 percent lower levels of harmful chemicals—laboratory aerosol tests showed that carbon monoxide emissions were below the laboratory detection limit of 0.000097 mg per milliliter.

    OOKA uses specially made pods, which contain an intelligent microchip that automatically programs the device to heat to a specific temperature profile that is monitored 25 times per second, creating a consistent experience for users and preventing combustion. Dawson noted that OOKA is a game-changer for the hookah and shisha market. “It’s the world’s first charcoal-free, pod-based shisha device, and by eliminating charcoal, OOKA not only reduces harmful by-products like carbon monoxide but also makes the entire experience more convenient,” he said. “There’s no ash or mess, and the setup time is drastically reduced. This has transformed how people experience shisha, especially outside of traditional lounge settings, allowing them to enjoy it easily at home or even on vacation.”

    Traditional hookah devices require the user to pack what is called a bowl, which sits at the top of the device, with shisha tobacco. The tobacco is then heated using charcoal, creating smoke through the waterpipe as users inhale through an attached hose. Some hookahs include multiple hoses for multiple users at once while others only have one hose. Hookah smoking is usually a social experience shared with friends or family, whether in a lounge setting or elsewhere.

    When asked what inspired OOKA, Dawson noted that OOKA was born out of a desire to modernize the traditional shisha experience by using cutting-edge technology to create something cleaner, more efficient and more user-friendly. “We saw a gap in the market where people loved the social ritual of shisha but were looking for an alternative to the mess of charcoals and packing the bowl, as well as the time taken to prepare traditional shisha and the health concerns associated with charcoal heating,” he said. “So, we wanted to create something which eliminated charcoal, was quicker to set up and [was] mess-free which could revolutionize the shisha inhalation experience. Importantly, we must also recognize that whilst most people enjoy consuming shisha, very few enjoy setting it up and even fewer can recreate a decent shisha experience at home. We wanted to create a decent shisha experience that people could love and fit into their busy lives.”

    “There is a challenge within this industry sector to harness technology for better experiences and reduce the risk of inhalation rituals.”

    Expanding Innovative Inhalation

    While AIR offers other inhalation products as well, OOKA is “definitely [the company’s] most revolutionary and innovative product yet,” said Dawson. The shisha device seems to currently have much of the company’s focus as it moves to expand its markets. “That said, each of our products serves a specific market need, and we see strong demand across different regions,” Dawson said. “Traditional shisha products remain popular in regions like the Middle East, but we are seeing OOKA rapidly gaining traction everywhere—for instance, in Germany, OOKA saw off many competitors and was awarded the Best Hookah Award at the Shishamesse 2024 show earlier this year and already has many admirers in the U.S.”

    Hookah and shisha are traditionally more prevalent in the Middle East, but Dawson noted that there is demand for the products elsewhere. AIR has now opened offices in the U.S., among other countries, and factories in the United Arab Emirates as well as Poland, which focus on high-demand markets in the Middle East and Asia and markets in Europe, respectively, with further expansion forming part of the company’s goal. “Our presence in the U.S. has allowed us to tap into a growing interest in shisha among new demographics, but as with all new products, we started with a test market in California to understand our U.S. customers better,” Dawson said. “While the tradition originates in the Middle East, there’s also significant demand in Western markets, particularly as people look for new social experiences post-pandemic. With products like OOKA, we’ve been able to attract a wider audience, including more health-conscious consumers. The U.S. national launch of OOKA begins in October, and we’re excited to see how others in the U.S. respond to the latest innovation.”

    Recently, AIR opened a Research, Design and Development (RDD) Lab in Dubai, which focuses on “creating revolutionary inhalation products.” AIR’s future is in continuing to expand into new markets, launch innovative products, improve consumer experiences and further commitment to sustainability, health-conscious design and revolutionizing the inhalation space, according to Dawson. “RDD is one of the most exciting teams to be part of within AIR, and we’ve brought together a diverse mix of creative people from over 20 different nationalities to spearhead our innovation portfolio,” he said.

    OOKA is by no means the end of the line for AIR’s innovation, according to Dawson. “While I can’t share too much just yet, we have several exciting products in development that we expect to launch later this year and in 2025 and ambitious plans for the next five years,” he said. “These innovations will continue to push boundaries in terms of health-conscious design, convenience and sustainability.”

    Marissa Dean joined Tobacco Reporter in the summer of 2018 as a copy editor. Since that time, she has taken on additional responsibilities, including feature writing. Her skills span the publishing industry from layout and design to copy editing to content creation.
  • ‘Hookah Suppliers Skipping Warnings”

    ‘Hookah Suppliers Skipping Warnings”

    Photo: Lightfield Studios

    A new study from the Boston University School of Public Health (BUSPH) shows that only half of hookah packages assessed included required nicotine warnings two years after a national requirement to do so took effect in the United States.

    In August 2018, the U.S. Food and Drug Administration mandated that all hookah manufacturers include a nicotine warning on their packaging to communicate the harms of the tobacco in their products.

    Published in the journal JAMA Network Open, the study found that only three brands out of 33 brands assessed were 100 percent compliant with all warning label requirements, which mandated a range of placement and formatting elements.

    The study is the first to examine this compliance with warning requirements on hookah packaging in the country.

    Hookah tobacco smoke contains many of the same harmful components found in cigarette smoke, including nicotine, tar, heavy metals and carbon monoxide. But people who smoke hookah may inhale as much as 70 times more tar and 11 times more carbon monoxide from water pipes than from cigarettes, due in part to the length of hookah smoking sessions, which typically last at least one hour. These toxic exposures can increase hookah smokers’ risk of developing cancers, heart disease, respiratory issues, and blood pressure complications, according to the FDA and Centers for Disease Control and Prevention.

    “We know that warnings are an effective way to communicate to people the harms associated with smoking all types of tobacco, but to be effective, they must exist to begin with,” says study lead and corresponding author Jennifer Ross, associate professor of health law, policy and management at BUSPH, in a statement. “We hope this study will bring attention to the low levels of compliance among hookah manufacturers so that additional action can be taken to increase compliance. We also hope that these findings will lead to efforts to further increase the impact of warnings for hookah, such as implementing more warnings and in more locations to increase people’s exposure to the warning labels.”

    “Young people often have misperceptions about the dangers of smoking tobacco in a hookah, such as thinking that the water in the waterpipe ‘purifies’ the tobacco, which is not true,” Ross says.

    For the study, Ross and colleagues from Wake Forest University School of Medicine and East Carolina University identified all hookah brands available for online purchase in 2020—a total of 66. They narrowed their analysis to 33 brands, including a total of 181 packages, based on a combination of highest product prevalence and random selection.

    The team found that 97, or about half, of the observed packages had the required nicotine warning statement. Of the 33 brands in the sample, 10 of them included no nicotine warnings on their packages at all. Among the packages with nicotine warnings, nearly one-third did not display the warnings in the area of the packaging that the FDA required (on the front, or on the top and back). Similarly, nearly one-third of hookah packages with the warnings did not adhere to the FDA’s style and formatting requirements for the labels.

    “This is the first study to assess compliance with the federal law on hookah warnings, and our results show that many brands are not in compliance,” says study senior author Erin Sutfin, professor of social sciences and health policy at Wake Forest University School of Medicine. “The ultimate goal of warnings is to provide information about health harms of product use directly to consumers so they can make informed decisions. We hope these findings are useful to the FDA and will promote enforcement action against noncompliant companies.”

  • Al Fakher Considering Going Public

    Al Fakher Considering Going Public

    Credit: Nomad Soul

    The Dubai-based shisha manufacturer Al Fakher has hired Rothschild and Co. to advise on strategic options, including a possible initial public offering, two sources familiar with the matter said, reports Reuters.

    An IPO would take place in the region, either on Saudi Arabia’s Tadawul or the Abu Dhabi Securities Exchange, the sources said.

    Al Fakher is owned by Advanced Inhalation Rituals, a private company that is majority owned by London-based Kingsway Capital.

    Al Fakher, which was founded in 1999, makes flavored shisha molasses for use in hookah and is sold in more than 100 countries, according to its website.

    Middle East companies bucked global trends last year to raise about $22 billion through IPOs, according to Dealogic, which was more than half the total for the wider Europe, Middle East and Africa region.