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Tag: nicotine pouch

  • Imperial Expands U.S. Portfolio with Black Buffalo Acquisition

    Imperial Expands U.S. Portfolio with Black Buffalo Acquisition

    Imperial Brands announced it has acquired Black Buffalo in a deal valued at $150 million upfront, with additional performance-based payments over the next three years, as the company looks to expand its position in the fast-growing U.S. oral nicotine category. The acquisition gives Imperial and its U.S. subsidiary ITG Brands a stronger foothold beyond traditional nicotine pouches through Black Buffalo’s tobacco-free long cut and pouch products designed to replicate the experience of moist smokeless tobacco.

    Founded in 2015 and manufactured in North Carolina using U.S.-grown leafy greens, Black Buffalo has built a growing presence in the U.S. modern oral segment that has generated roughly $6.6 billion in sales over the past year and continues to grow at double-digit rates. While Imperial’s existing Zone pouch brand recently reached about 2.8% national market share across more than 109,000 U.S. stores, the company said Black Buffalo’s differentiated positioning complements its existing oral portfolio and strengthens its long-term next-generation products strategy as cigarette volumes continue to decline globally.

  • ALP Taps Conor McGregor as Pouch Brand Partner

    ALP Taps Conor McGregor as Pouch Brand Partner

    ALP Supply Co. announced a partnership with Conor McGregor as the company accelerates its expansion across international markets and broader consumer marketing channels. ALP, founded less than two years ago, said the collaboration will support its nicotine pouch brand growth ahead of planned launches in the European Union and South America later this year.

    The agreement includes a multi-channel marketing campaign spanning broadcast, digital, social, and experiential activations, timed around major combat sports events, including International Fight Week in July, where speculation continues around McGregor’s potential return to competition. ALP executives said the partnership aligns with the company’s strategy of building visibility through sports and culture-focused marketing as competition intensifies in the rapidly growing nicotine pouch category.

    The company said it plans to continue expanding retail and digital distribution as demand for oral nicotine products grows globally.

  • Ispire Partners to Expand into Nicotine Pouch Market

    Ispire Partners to Expand into Nicotine Pouch Market

    Ispire Technology announced that it entered into a joint venture with Shandong Jincheng Pharmaceutical Group to manufacture and commercialize nicotine pouch products, marking its expansion into the oral nicotine segment. The partnership combines Jincheng Pharma’s manufacturing capabilities and pharmaceutical expertise with Ispire’s regulatory infrastructure and global distribution network, enabling rapid entry into a category projected to grow significantly in the coming years.

    The move diversifies Ispire’s portfolio beyond vaping hardware and positions the company to tap into a fast-growing market estimated at $7 billion in 2025. The company said the joint venture will support near-term production and commercialization, while forming part of a broader strategy to build a multi-category nicotine platform focused on reduced-risk products.

  • Sweden Fights Against France’s Nicotine Pouch Ban

    Sweden Fights Against France’s Nicotine Pouch Ban

    Sweden has strongly opposed France’s ban on oral nicotine pouches, with Trade Minister Benjamin Dousa arguing the move violates EU single market rules and unfairly targets a key Swedish industry. According to Economie Matin, the Swedish Social Democratic Party sent a letter to the President of the European Commission, Ursula von der Leyen, “to obtain clarifications on the legality of the French ban and its scientific basis. If there is no response within three weeks, legal action before the Court of Justice of the European Union could be initiated.”

    Stockholm is defending the products as a harm-reduction alternative to cigarettes, highlighting their widespread domestic use and economic importance, while criticizing the inconsistency of banning pouches but allowing combustible tobacco. The dispute has escalated politically, with Swedish lawmakers seeking EU intervention and warning of potential legal action, underscoring growing divisions in Europe over nicotine regulation and the balance between public health and market freedoms.

  • KT&G Preparing Pilot Line for Oral Nicotine Product

    KT&G Preparing Pilot Line for Oral Nicotine Product

    KT&G is developing a smokeless nicotine product designed for oral absorption and is preparing a pilot production line for research and development in South Korea, according to local media outlet The Elec. The pilot equipment will be supplied by PNT, a manufacturer known for roll-to-roll battery and display production systems. KT&G said the project is in an early stage and that plans for domestic or international commercialization of nicotine pouches or related products have not been finalized.

    The move aligns with growing global competition in nicotine pouches, led by brands such as Zyn and VELO. KT&G last year participated with Altria in the acquisition of Scandinavian pouch companies ASF AB and ASF AS. In South Korea, however, nicotine pouches currently lack formal sales authorization under the Tobacco Business Act, and products are primarily obtained through overseas purchases or unofficial channels, meaning any domestic launch would be dependent on regulatory changes.

  • Pouch Maker to Refile FDA Lawsuit in D.C.

    Pouch Maker to Refile FDA Lawsuit in D.C.

    Fontem US, the maker of Zone nicotine pouches, has dropped its lawsuit against the U.S. Food and Drug Administration after a Texas federal court transferred the case to South Carolina, saying it plans to refile in Washington, D.C. The company had alleged the FDA was unfairly delaying review of its premarket tobacco product application, which is required to market new nicotine products in the U.S.

    U.S. District Judge Mark T. Pittman in Texas said Fontem had little connection to the state and its congested Northern District, and sent the case to South Carolina, where Fontem is based. By voluntarily dismissing the case, the company is seeking a more favorable venue in D.C. federal court, where many regulatory disputes involving federal agencies are typically heard. Zone is manufactured by TJP Labs in Canada, and marketed by ITG Brands, a subsidiary of Imperial Brands.

  • JT Offering Nordic Spirit in Japan

    JT Offering Nordic Spirit in Japan

    Japan Tobacco Group officially introduced Nordic Spirit, its oral nicotine pouch brand, to the Japanese market starting today (March 3). Cola Fizz will be available for pre-sale online, with a nationwide rollout on April 6, while Berry Mix is slated for online release in mid-March. Each can contains 14 pouches priced at 500 yen ($3.15).

     JTG emphasizes that while the product is generally considered lower risk than cigarettes, it is addictive and not for minors, and the company is committed to expanding the oral nicotine category globally to provide adult consumers with more choice.

    Source: Japan Tobacco Inc.

  • JTI Refreshes Nordic Spirit Look

    JTI Refreshes Nordic Spirit Look

    Today (March 3), JTI UK unveiled a refreshed brand identity for its Nordic Spirit nicotine pouches, introducing “striking new packaging” designed to enhance shelf visibility and provide clearer guidance for adult nicotine users. Inspired by the “North Star,” the updated packs — now live across JTI360 and rolling out in stores — feature Dry or Moist indicators for slower or faster nicotine release, alongside a six-dot strength system ranging from 6mg to 17mg. Each can contains 20 pouches and includes a compartment for used pouches, with recyclable polypropylene packaging.

    The refresh follows the launch of Nordic Spirit Frosty Mint Max and comes as the UK nicotine pouch category grows to £15.9 million per month. Brand Lead Manager James Richards said the redesign aims to improve shelf standout and help retailers better guide customers, while maintaining the same product quality and flavor range. The brand’s Moist Range was also named Product of the Year 2026 in the Nicotine Pouch category, marking its third major award in five years and reinforcing its position in the expanding UK market.

  • Luxembourg Tightens Rules on Tobacco Products, Pulls Pouches In

    Luxembourg Tightens Rules on Tobacco Products, Pulls Pouches In

    Luxembourg’s Chamber of Deputies adopted Bill No. 8333 on tobacco control yesterday (October 31), introducing stricter regulations for both traditional and emerging nicotine products. While the law transposes EU Directive 2022/2100, its most notable feature is the formal inclusion of nicotine pouches under tobacco-style rules, a category previously unregulated. Health authorities have welcomed the measure, whereas business groups have expressed concerns over potential economic impacts.

    Under the new law, nicotine pouches are now subject to advertising bans, sales restrictions to minors, labelling and notification requirements, and a strict nicotine cap of 0.048 mg per pouch or per gram. Additives such as caffeine and CBD are also prohibited. The use of these products will be restricted in public spaces, particularly in areas frequented by young people. These measures aim to curb access and prevent the perception of nicotine pouches as harmless alternatives.

    The new bill also “bans flavorings for heated tobacco products and requires health warnings on their packaging. It also sets out the rules for the labelling, presentation, and marketing of these products, including electronic cigarettes and nicotine-free liquids. Vending machines will now have to display health warnings and will no longer be allowed to display promotional graphics. Cigarette packs may only be sold in multiples of five, a measure aimed at limiting fragmented sales and making consumption less accessible to younger people,” according to Delano.

    Public health organizations hailed the legislation as a necessary step to protect youth and curb addiction; however, the Chamber of Commerce criticized the rules as overly restrictive, warning that the low nicotine limit could function as a de facto ban, potentially fostering black market sales and cross-border purchases. The law will take effect on the first day of the month following its publication in the Journal Officiel, with vending machine display requirements delayed by three months.

  • Altria Reports Q3 Results, Narrows 2025 Guidance

    Altria Reports Q3 Results, Narrows 2025 Guidance

    Altria Group, Inc. reported third-quarter 2025 net revenues of $6.1 billion, down 3% year-on-year, while adjusted diluted EPS rose 3.6% to $1.45. The company reaffirmed its resilience in core tobacco and smoke-free products and announced an expansion of its share repurchase program from $1 billion to $2 billion, set to run through 2026.

    CEO Billy Gifford highlighted “exciting progress” across Altria’s portfolio, including the U.S. launch of on! PLUS nicotine pouches, regulatory submissions for Ploom heated tobacco, and a strategic collaboration with KT&G to pursue international and non-nicotine growth opportunities. The company also marked its 60th dividend increase in 56 years, underscoring its continued focus on shareholder returns.

    Altria narrowed its full-year 2025 adjusted EPS guidance to a range of $5.37–$5.45, representing 3.5%–5.0% growth from 2024. Management said it expects performance to moderate in Q4 as it laps prior share reductions and continues to invest in its smoke-free strategy amid a dynamic regulatory environment.