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Tag: nicotine pouch

  • JTI Adds Three Flavors to Pouch Line

    JTI Adds Three Flavors to Pouch Line

    Japan Tobacco International UK has expanded its Nordic Spirit nicotine pouch line by introducing “three on-trend flavor variants designed to elevate the consumer experience and cater to the growing demand for berry and tropical flavors.” With Nordic Spirit already delivering £4.5m in value sales each month

    Available now for independent retailers and symbol groups, the new Raspberry, Tropical Mix, and Forest Berries offerings feature a quicker and stronger flavor release, along with increased moisture content. The packaging and pouch size has also been changed to be more convenient for the user.

    “Consumers in this space are seeking bolder flavor experiences and greater variety from nicotine pouches,” said Bruce Terry, Portfolio Brand Manager at JTI UK. “That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavors.

    “With enhanced taste profiles and a more impactful sensory experience, our new variants are set to excite the category, creating a valuable opportunity for retailers to drive sales and maximize profitability.”

    Retailers can purchase the new Nordic Spirit flavors through wholesalers or via the JTI360 website.

  • UAE Points to Sweden in Approving Nicotine Pouches

    UAE Points to Sweden in Approving Nicotine Pouches

    The UAE approved the sale of synthetic nicotine pouches—subject to sellers meeting safety standards set out by the government—with the hope that the smoke-free nicotine alternatives entering the market would be helpful in helping people quit smoking. Smoking rates remain relatively high in the UAE and Middle East in general, with 12% and 20% of the people smoking, respectively.

    The UAE vaping market is expected to be worth $78 million this year, according to market analysts Statista.

    UAE officials pointed to the potential nicotine pouches showed elsewhere, particularly in Europe. With the help of alternative nicotine products, Sweden slashed smoking rates and transitioned toward harm-reduction public health policies on tobacco, reducing rates of lung, lip and oral cancer, as well as oesophageal, and stomach cancers considerably since 1980.

    “We have replaced cigarette smoking with alternative nicotine products, pouches, and that has really had a dramatic impact on the public health here in Sweden,” said Patrik Hildingsson, director of oral category communication at Philip Morris, producers of the globally popular Zyn nicotine pouch. “Cigarette smoking is harmful to health, there is no doubt about that. To reduce the harm, you need to quit, but many people just don’t, they stay with their cigarettes. For these people, we need to give them alternatives to get out of the combustions, the smoke process, and the chemicals that come with burning a crop.”