Plasencia Cigars announced that it appointed Rodrigo Medina Mendieta as its first-ever Global Brand Ambassador, creating a new role aimed at strengthening the company’s international presence and brand storytelling. The appointment recognizes Medina Mendieta’s nearly 11 years with the company, during which he helped expand Plasencia’s footprint across Europe, Asia, the Middle East and other global markets. As Global Brand Ambassador, he will represent the brand worldwide, working with retailers, distributors, media and consumers to promote the Plasencia family’s five-generation tobacco heritage, craftsmanship and vertically integrated approach to cigar production.
Tag: Plasencia Cigars
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No Injuries Reported at Plasencia Cigars Farm Fire
Plasencia Cigars confirmed that a fire broke out Friday, Feb. 13, at one of its farms in Nicaragua, but said the situation was quickly contained with no injuries reported. The company activated its emergency action plans and safety protocols immediately, coordinating response efforts with local authorities to bring the incident under control. Plasencia expressed gratitude to the Estelí Fire Department and first responders for their swift and professional response, adding that operations continue without interruption.
Néstor Andrés Plasencia, a fifth-generation member of the Plasencia cigar family, said the company was thankful the fire was contained and that employees were safe. He also acknowledged the support of fellow manufacturers in Estelí, describing the cigar community’s solidarity as a reflection of the collaborative spirit that defines the region’s tobacco industry.
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Plasencia to Feature New 5-Packs at PCA
With PCA 2025 around the corner, many cigar companies are announcing their upcoming releases this week. Plasencia Cigars said it plans to introduce a new series of five-packs, featuring the popular award-winning Alma Fuerte and Alma Del Campo blends. Six variations of the five-packs will now be available on the market. After strong sales performance on the global Duty-Free channel, and successful tests in a limited number of duty-paid markets, Plasencia is introducing these formats across all channels.
“The new 5-pack presentation features our finest cigars, meticulously crafted with the same dedication and expertise that Plasencia Cigars is renowned for,” the company said in a release. “This compact size is ideal for busy individuals who appreciate the luxury of a premium cigar but also require a more practical option for their active lifestyles.”
There are six variations of the five packs, ranging in price from $85.50 per pack to $116.75.
“This offering not only meets the needs of our on-the-go premium cigar consumer but also provides retailers with an excellent opportunity to enhance their merchandising and sales strategies,” said Victor Lilue, CMO of Plasencia Cigars.