The Bureau of Internal Revenue (BIR) in the Philippines raised the minimum retail prices for cigarettes and vape products to reflect updated tax and production cost estimates, according to a revenue regulation issued July 18. The floor price for a pack of cigarettes is now set at ₱85.57 ($1.45), up from ₱78.58 ($1.34), with the estimated production cost increased to ₱10.25 ($0.17) per pack. Heated tobacco products now carry a floor price of ₱61.47 ($1.04) per 20-piece pack.
For vape products, the minimum price for a 2ml nicotine pod surged to ₱353.18 ($6) from ₱180.67 ($3.07). Disposable pods are now priced at ₱183.31 (3.12), prefilled pods at ₱174.89 ($2.97), and disposable devices at ₱98.18 ($1.67)—all for 10ml products.
The BIR collected ₱58.97 billion ($1 billion) in excise taxes from tobacco products in the first half of 2025, a 34% increase year-on-year. Vape excise tax collections soared by 738%, reaching ₱1.5 billion ($25.5 million).
The updated prices will take effect 15 days after publication in the Official Gazette or the BIR’s website.