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Tag: Smoore

  • Innovation Requires Regulatory Viability: GTNF 2026

    Innovation Requires Regulatory Viability: GTNF 2026

    Innovation in tobacco and nicotine products is advancing rapidly, but companies must account for regulation, product standards and consumer needs alongside science and technology, speakers said at GTNF 2026 in Lisbon. In her keynote, Eve Wang, executive director at Smoore International, said the industry has moved from introducing new products into a growth phase, while noting the speed at which products can move from concept to commercialization in China. She compared the development process to a Chinese saying: “The journey is half complete when you are 90% of the way there. The last mile is always the hardest.”

    During the subsequent Innovation 360 panel, moderated by Wang, Clio Boura, head of science operations at British American Tobacco, said innovation needs to work closely with science and an enabling regulatory framework that establishes clear quality and safety requirements. She also pointed to portability, convenience, digital technology and sustainability as factors likely to shape products over the next five years. Greg Conley, senior regulatory counsel at ITG Brands, said, “Regulatory viability has to be part of viability from day 1,” arguing that product standards could give companies clearer targets for meeting regulatory requirements. He said the industry’s priority should be the ability to “innovate repeatedly, to keep moving things forward.”

    Yu Kang, head of research institute at Hangsen International, said rapid evolution is central to the e-cigarette industry but that innovation must include consumer protection and supply-chain oversight. He called for more efficient premarket review, collection of product standards across markets and closer cooperation among regulators and innovators, supported by scientific data demonstrating safety and compliance. Kang also emphasized the need to continually collect consumer feedback to develop products that meet quality expectations while supporting harm reduction.

  • Rising Costs Hurt Smoore’s Profits Despite Strong Revenue Growth

    Rising Costs Hurt Smoore’s Profits Despite Strong Revenue Growth

    Yesterday (March 17), Smoore International reported 2025 revenue of RMB 14.3 billion ($2.1 billion), up 20.8% year-on-year, driven primarily by strong growth in its enterprise (B2B) segment, which accounted for nearly 80% of total sales. Gross profit rose to RMB 4.9 billion ($729 million), but rising expenses dragged down its profitability, with its net profit for the year falling 18.5% to RMB 1.1 billion ($159 million). Its gross margin declined to 34.1% from 37.4% in 2024.

    Regionally, Europe and other international markets remained the company’s largest revenue drivers, followed by the U.S., with China contributing a relatively small share. The company ended the year with RMB 7.3 billion ($1.1 billion) in cash and proposed a final dividend of HK 0.20 ($0.026) per share.

    Today (March 18), Smoore’s shares on the Stock Exchange of Hong Kong dropped 18% in early trading before rebounding, opening at HK 12.08 ($1.57) before falling to HK 9.94 ($1.29) and closing at HK 11.90 ($1.55). The stock is down 45% over the past six months, according to Bamboo Works.

  • Smoore, Distributors Want Antitrust Claims Dismissed

    Smoore, Distributors Want Antitrust Claims Dismissed

    Vape manufacturers and distributors moved to dismiss consumer antitrust claims in consolidated multidistrict litigation pending in the U.S. District Court for the Northern District of California. In motions filed Feb. 20, Shenzhen Smoore Technology Co. Ltd. and Smoore International Holdings, along with distributor defendants 3Win Corp., Jupiter Research LLC, Canna Brand Solutions, and Greenlane Holdings Inc., argued that plaintiffs lack standing and have not plausibly alleged a price-fixing conspiracy. The case involves closed cannabis oil vaporization systems, with plaintiffs alleging agreements to set a price floor and restrict competing products.

    Defendants contend they sell empty vape hardware, not cannabis-filled products, which they describe as a separate market, and argue consumers are too remote from the hardware market to bring antitrust claims. They further assert the complaint lacks specific pricing, market share, and foreclosure allegations, and maintain that revived claims under the Cartwright Act seek relief tied to products that remain illegal under federal law. The court has not yet ruled.

  • Smoore Reports Half-Year Results

    Smoore Reports Half-Year Results

    Photo:TacoTuinstra

    Smoore International Holdings reported revenue of RMB5.04 billion ($705.4 million) for the six months that ended June 30, down 1.7 percent from the comparable 2023 period. Gross profit rose 3.2 percent to RMB1.91 billion while pretax profit was up by 1.9 percent to RMB811.56 million.

    The group’s branded business grew by 71.9 percent to RMB1.12 billion in the first half of 2024, boosted by the company’s digital marketing operations, which enabled the company to respond rapidly to consumer preferences. The group’s Vaporesso brand continued to increase its market share in the open system product segment and has become the leading brand in this category.

    Smoore’s corporate client sales, meanwhile, declined by 12.3 percent to RMB3.92 billion in the first six months of 2024, reflecting different sales performances in different markets around the world.

    In the U.S., Smoore faced competition from noncompliant vaping products. However, the company said it was encouraged by clarifications of the regulatory framework and the strengthening of enforcement in that market, pointing to creation of a federal multi-agency task force to combat the illicit market, among other developments.

    Increasing regulation of the vaping market in Europe, meanwhile, has impacted demand for traditional disposable products, causing the group’s revenue from single-use vapes to decline by approximately 18.9 percent year-on-year to approximately RMB1.22 billion.

    Smoore said it has successfully launched a number of new closed system products in the international market in the first half of the year, and it is confident that this will translate into stronger orders in the second half of the year.

    In China, where the group’s corporate client-oriented business centers on closed system electronic vaping products, Smoore reported sales revenue of RMB87.78 million, representing an increase of approximately 41.4 percent as compared to the same period last year.

  • FEELM Guides Vape Industry Toward Sustainability

    FEELM Guides Vape Industry Toward Sustainability

    FEELM, a major global atomization company, presented its solutions for achieving sustainable development in the industry during the Global Vape Forum, held during the World Vape Show Dubai 2024 industry event.

    Rex Zhang, strategy director at Smoore and assistant president at FEELM, told attendees that increasingly stringent global regulations and compliance, youth protection, and environmental protection have become the three major challenges hindering the vaping industry’s sustainable development. He said the challenges are even greater in countries like the UK and France, which are planning to introduce disposable vaping product bans.

    Zhang said that stricter global regulations are beneficial for the industry’s development. However, while regulations clarify rules, strict enforcement is crucial to block the circulation of “illegal” products.

    “At the same time, focusing on youth protection and environmental protection, vape companies need to create more compliant and legal products through technological innovation and upgraded vaping experiences,” said Zhang. “Collaboration among brands, retailers, and regulators is essential to achieve sustainable development in the industry.”

    Building compliance capability is a long-term project. As a publicly traded company, Smoore consistently adheres to legal and regulatory standards and continually enhances its compliance capabilities through increased R&D investment, helping more clients succeed in global markets, according to Zhang. In 2023 alone, he said Smoore invested $1.48 billion in R&D, accounting for 13.3 percent of its annual revenue.

    Smoore also has committed to helping its clients’ products obtain to obtain marketing authorization from the U.S. Food and MDrug Administration. Smoore has been instrumental in nearly every vaping product currently authorized by the FDA. Additionally, adhering to the “customer first” business philosophy, Zhang said that FEELM has introduced a series of solutions tailored for several different global markets.

    Rex Zhang

    “[We] believe that consumers in the global market are becoming increasingly sophisticated, and the demand in different markets is more diverse. To respond to the urgent demand for environmentally friendly products in the European market, FEELM has launched the next-generation vape pod solution, FEELM PRO [which complies with TPD regulations and] is environmentally friendly,” said Zhang. “This effectively addresses the current issue of disposable ‘use and discard’ products. It is also simpler to assemble than similar products; it bursts power at an instant start and significantly enhances the flavor experience, offering a smooth and rich taste.”

    Through technological innovation and the use of eco-friendly materials, FEELM has rapidly improved atomization efficiency and battery efficiency, significantly enhancing the vaping experience while greatly reducing the raw materials required for production, according to Zhang. FEELM has also developed a series of new solutions for non-TPD markets, including the world’s first  30,000 puffs disposable with a four-sided surround screen.

    Zhang said FEELM has developed more than eight different child lock solutions to combat youth usage, each meeting the regulatory needs of different markets. “The continuous launch of new solutions results from our long-term investment in technological R&D,” said Zhang. “This is just the beginning.

    “We are confident in focusing on innovation in atomization technology and continually introducing sustainable and compliant vape solutions to meet consumers’ ever-evolving demands for excellence and environmental sustainability.”

  • Smoore Quarterly Pretax Profit Up a Quarter

    Smoore Quarterly Pretax Profit Up a Quarter

    Photo: Taco Tuinstra

    Smoore International Holdings reported an unaudited pretax profit of RMB399.7 million ($55.23 million) for the three months that ended March 31, up 25 percent over its pretax profit in the comparable 2023 quarter. After-tax profit was up 12.8 percent to RMB339.5 in the quarter.

    “Total comprehensive income” was RMB209.8 million in the quarter, compared with RMB293.3 million in the comparable 2023 period.

  • FEELM Turbo Promises ‘Explosion’ of Flavor

    FEELM Turbo Promises ‘Explosion’ of Flavor

    FEELM, a leading vape solution provider, has launched the world’s first “burst power ceramic coil” vape solution. The FEELM Turbo solution leverages “cutting-edge” ceramic coil technology to deliver an explosion of flavor for consumers, according to an emailed press release.

    “Like none others, it can deliver intense flavors, powerful vapor in the shortest time, and enduringly long product life. Compared to other high-powered vapes, products equipped with FEELM Turbo have smaller sizes yet deliver even higher bursts of vapor,” FEELM states. “This technology is also perfectly adapted to the two major vape categories, the disposables, and the pod-system, suitable for customers to create differentiated products to seize the market.”

    Despite its small size, the Turbo can deliver a 200 percent improvement in taste intensity. It efficiently atomizes large molecules while enhancing e-liquid aroma recovery, resulting in a richer and more satisfying hit, according to the release. “With a burst time of just 0.5 seconds, it outperforms mainstream products on the market by strides. Tests show that just one burst power ceramic coil performs more than on par with dual MESH coils,” FEELM states.

    At this year’s TPE exhibition, FEELM showcased an ultra-thin burst power disposable product the 2024 TPE trade show held in Las Vegas at the end of January. With a body thickness of only 14mm, the product “impressed consumers with its elegant thinness, excellent feel, and powerful first puff. It truly lives up to its name: ‘thin yet powerful!’”

    The FEELM Turbo solution delivers significantly more vapor at a lower power setting. Compared to dual Mesh products on the market, FEELM Turbo sees an 80 percent increase in performance, offering a richer flavor experience. The Turbo also boasts constant power engine technology, which ensures consistent flavor and vapor volume throughout the product’s lifespan.

    “Users can enjoy the same satisfying taste with every puff, unlike mainstream products where flavor often fades to bland. Compared to the competitors, FEELM Turbo products demonstrate a 35 percent improvement in flavor consistency and a remarkable 95 percent consistency in the vapor volume,” the release states.

  • XJOY Partners with Smoore to release 1000 puffs in 2mL

    XJOY Partners with Smoore to release 1000 puffs in 2mL

    XJOY has partnered with Smoore to release a single-use vape that offers more than 1,000 puffs in 2mL.

    “I am very fortunate for the opportunity to showcase our latest fully automated production line, all housed in the secure dust free production rooms.” said Thalia Cheng, U.K. business director at SMOORE. “As you can see, we are working in full capacity to bring it to the U.K. to get the first taste of XJOY. We send this first batch of our newest innovation in collaboration with XJOY as our dedicated contribution to support U.K.’s smokers in their smoke-free journey.”

    XJOY Bar 1000 is planned to be stocked by the first 1000 participating stores around the U.K. by February.

    “Our retail partners are all very excited to take on our XJOY Bar 1000, because it provides them with a significant advantage over the other vapes. For one, it is the best and only legal single-use vape that can achieve 1,000 puffs, lasting longer, which is a big deal for our consumers especially now given the rising living costs.” explained an XJOY spokesperson.

    “Consumers will appreciate that our products are competitively priced compared to other 600 puffs vapes available on the market.”

  • Smoore Drops ‘Youth-Friendly’ Brands

    Smoore Drops ‘Youth-Friendly’ Brands

    Photo: Smoore

    Smoore will no longer partner with brands that use flavor names, packaging or product designs that are attractive to youth, the company wrote in a statement.

    The announcement comes ahead of the Dec. 6 closure of the U.K. government’s consultation on e-cigarettes.

    Smoore says it wants to help end the use of flavor names such as Cotton Candy, Gummy Bear, Watermelon Bubblegum and Blueberry Popsicle. Additionally, the company would like to see an end to the manufacturing and sales of “stealth products,” which are vaping products designed to mimic school supplies, toys, soft drinks or cartoon characters.

    Smoore has created a list of flavors that it considers youth-friendly and is also creating a vapor flavor detection squad to monitor the market for new flavors that could be considered appealing to youth.

    There is absolutely no place for any vaping product to look like a child’s toy, be shaped like a much-loved cartoon character or iconic children’s game or be filled with liquid called ‘Gummy Bear, Cotton Candy, Strawberry Milkshake or Starry Violet.

    Rex Zhang, strategy director, Smoore

    “The vape industry represents the best chance the world has ever seen to eradicate deadly cigarettes, and we cannot allow this opportunity to be squandered,” Rex Zhang, Smoore’s strategy director, said. “Vaping was invented for this very purpose, and we need to ensure that it is focused on the adult smoking market.

    “There is absolutely no place for any vaping product to look like a child’s toy, be shaped like a much-loved cartoon character or iconic children’s game or be filled with liquid called ‘Gummy Bear, Cotton Candy, Strawberry Milkshake or Starry Violet.’”

    Every company under Smoore’s umbrella has been ordered to undertake a root and branch review to ensure that none of its products or customers on the OEM and ODM side of its business could be seen as producing youth-appealing products.

    The list of flavors so far includes Skittles, Rainbow, Cotton Candy, Donut, Gummy Bear, Bubblegum, Slushy, Starburst, Pink Pop, Ice Cream, Milkshake, Popsicle, Starry Violet, Reindeer, Snow, Christmas, Fruit Smash, Dr. Reptile, Sour Patch, Oreo and Jolly.

    If the company finds brand owners with products that Smoore deems to be child-friendly, Smoore will work with the company to take immediate corrective action; however, if no action is taken, Smoore could ultimately discontinue all cooperation with the brand.

    Smoore also suggests creating a “no-fly list” to be used by retail and distribution companies around the globe that lists the manufacturers of child-friendly products to prevent their products from being sold.

    Smoore is also urging more standardization of product sizes and shapes. The company believes standardization will help create faster “disassembly at waste treatment sites, helping to increase recycling rates of vapes.”

    The company is calling for every batch of disposable vapes and pre-filled pods to be randomly sampled for product compliance, with whole batches being rejected if any number of noncompliant products are identified.

  • FEELM 2.0 Boosts Puff Count

    FEELM 2.0 Boosts Puff Count

    Smoore International revealed its FEELM 2.0, the first disposable vape to offer more than 1,000 puffs in 2 mL.

    “There is an evident demand for increased puff counts and consistency in taste, especially at a time when the rising cost of living is a constant concern,” said Smoore’s U.K. business director, Thalia Cheng, in a statement. “FEELM 2.0 is our disposable vape solution with the call sign ‘Double the puff, double the joy.’ Based on Consumer Intelligence data, we estimate it can save consumers around £900 [$1.12 billion] annually compared to using standard disposables.”

    According to Smoore, the FEELM 2.0 also heightens the actual vaping experience through enhanced vaping consistency and improved e-liquid utilization.

    Inter Scientific confirmed that FEELM 2.0 shows marked improvements in both e-liquid utilization and vapor consistency when compared to industry standards. The enhanced e-liquid utilization effectively increases the number of puffs while the reduced vapor variation ensures a more consistent experience, minimizing differences with each puff.

    “Smoore’s FEELM 2.0 technology provides consistent uniformity of e-liquid aerosolization over the device life and complies with TRPR 2016 requirements of a tank volume limit of 2 mL,” said David Lawson, CEO of Inter Scientific.