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  • UK Vape Ban Fails as Black Market Booms, New Report Reveals

    UK Vape Ban Fails as Black Market Booms, New Report Reveals

    A new report from Haypp shows that the UK’s disposable vape ban, introduced in June 2025, is failing to curb use, with 62.5% of vapers still using the banned devices. Among 25–34-year-olds, that figure jumps to 82%, while 35% of disposable vape users admit they are still buying them, pointing to a widespread black market.

    The data reveals that illegal sales are not limited to underground sellers, with 55% of users buying disposable vapes from local corner shops, 37% from vape stores, and 34% from supermarkets, and 28% online. Experts warn that this shows a thriving illicit trade involving mainstream retailers, making enforcement increasingly difficult.

    Safety concerns are also growing, as 78.5% of users report using vapes purchased before the ban, meaning that products may now be unstable due to aging batteries and poor storage. Haypp’s Markus Lindblad said the findings prove “the ban is not yet working as expected” and welcomed government plans for a retail licensing scheme to help tackle the illegal market.

  • Nearly Half of Gen Z Think UK is Becoming a ‘Nanny State’

    Nearly Half of Gen Z Think UK is Becoming a ‘Nanny State’

    New research suggests growing public unease in the UK with what many see as government overreach into private lives. According to data released today (October 2), 41% of Brits believe the UK is turning into a “nanny state.” The survey, commissioned by online nicotine pouch retailer Northerner, comes as debates intensify over policies such as junk food advertising bans, restrictions on vaping, and the rollout of digital ID cards.

    “It is a fine line between protecting and controlling the public, and it seems many people feel this line is being crossed,” said Markus Lindblad, head of legal and external affairs at Northerner. “Regulations like calorie labelling on menus or the disposable vape ban have not delivered the expected results. If the public does not see any real improvement to their lives from these additional regulations, then it is reasonable for them to question whether the UK is becoming a nanny state.”

    One of the more surprising findings Northerner researchers discovered was the generational divide on the question. Typically, older people tend to be more conservative and younger people more progressive; however, in this survey, 47% of Gen Z respondents  (aged 18 to 24) agreed the UK is becoming a nanny state, compared to just 32% of those aged 45 to 54. This shift, researchers say, suggests fatigue among younger voters, some of whom are increasingly open to alternatives like Reform UK, a party campaigning against lifestyle regulation.

    The UK currently ranks seventh in the 2025 Nanny State Index, placing it in the “least free” category among 29 countries for policies on food, alcohol, smoking, and vaping.

  • U.K. Vape Industry Warns ‘Pride in Place’ Plan Could Backfire

    U.K. Vape Industry Warns ‘Pride in Place’ Plan Could Backfire

    The U.K. Vaping Industry Association (UKVIA) has branded Prime Minister Keir Starmer’s new Pride in Place program “seriously flawed,” warning it risks driving ex-smokers back to cigarettes and fueling the illicit vape trade. The plan would allow residents to block new vape shops on their high streets. UKVIA Director General John Dunne said this wrongly equates specialist vape stores with betting shops and other “unwanted” outlets, despite vaping being “the most effective method of helping adult smokers quit.”

    Instead, UKVIA is urging the government to introduce a compulsory vape retail licensing scheme, funded by retailers, to keep vapes out of unsuitable venues and support tougher enforcement against rogue sellers. Dunne argued that blocking legitimate vape stores undermines the U.K.’s smoke-free targets and risks strengthening the black market.

  • Study: 78M Cigarettes Smoked Daily in Britain

    Study: 78M Cigarettes Smoked Daily in Britain

    More than 78 million cigarettes are smoked each day across England, Wales, and Scotland—equating to roughly 900 every second—according to a new study by University College London (UCL), funded by Cancer Research UK.

    The study, published in Nicotine & Tobacco Research, highlights sharp inequalities in smoking habits. People from lower socioeconomic backgrounds smoke more—11 cigarettes a day on average—compared to 9.4 among more affluent groups. Regionally, smokers in the North East and Scotland top the charts with 11.7 cigarettes per day, while Londoners smoke the fewest at 8.4.

    Despite falling smoking rates—from 18.8% in 2013 to 11.9% in 2023—Britain is unlikely to meet its smokefree targets. England, aiming for 5% prevalence by 2030, is projected to hit that mark by 2039. Scotland may not reach it until the late 2040s.

  • New ASH data showing a rise in youth smoking is ‘deeply troubling’ says UK Vaping Industry Association

    New ASH data showing a rise in youth smoking is ‘deeply troubling’ says UK Vaping Industry Association

    PRESS RELEASE

    The UK Vaping Industry Association (UKVIA) is alarmed at new data from Action on Smoking and Health (ASH) which reveals a worrying increase in the numbers of young people smoking.

    The new data reveals that one-in-five 11-17-year-olds have tried vaping, unchanged since 2023, while ever smoking among young people has increased from 14% in 2023 to 21% in 2025.

    Vaping prevalence among adults remains at 10.4%, unchanged since 2024, suggesting the growth in uptake has stalled. With around a quarter of adult smokers in GB never having tried vaping, this is an issue which must be urgently addressed.

    UKVIA Director General John Dunne said: “The UKVIA has always been clear that under 18s should not be vaping (or smoking for that matter) and it is deeply troubling to see smoking rates rise, particularly after a long period of decline and especially so among under 18s.

    “We can’t afford to wait a moment longer to clamp down hard on retailers who sell age-gated products to minors. This is why we need a vape licensing scheme to ensure compliance with the law, put persistent offenders out of business and act as a deterrent to others.

    “Enforcement in the UK is patchy at best, fines are woefully low and rogue retailers will continue flouting the law if they think they can get away with it.”

    The ASH data on adult vaping trends shows that misperceptions about vaping harms have increased, with 53% of adult smokers believing that vaping is as harmful or more harmful than smoking. The ASH youth survey revealed that 63% of young people have the same misperception – up from 41% in 2022.

    John added: “The misperceptions regarding the relative risks of smoking and vaping threaten to derail the government’s smokefree goals and we need a national public health information campaign to set the record straight.

    “The rise in youth smoking experimentation should be a wake-up call for the government. Policies must prioritise reducing youth access to all nicotine products and not come at the cost of reversing progress on smoking rates.

    “We urge public health authorities to step up efforts to communicate the clear scientific consensus that vaping is significantly less harmful than combustible tobacco use  and remains the UK’s most effective quit aid for adult smokers. Smoking still claims 220 lives every day in the UK and we must bring these numbers down.

    “As the UK moves into a new regulatory phase following the ban on single-use vapes, the UKVIA and its members remain committed to working with regulators, trading standards and public health experts to ensure products stay out of children’s hands while remaining accessible and appealing to adult smokers who want to quit.”

    On a more positive note, the figures show that 10% of GB adults vape, equal to an estimated 5.5 million people.

  • 87% of UK Vapers Purchase Online

    87% of UK Vapers Purchase Online

    Despite the proliferation of brick-and-mortar stores, 87% of UK vapers buy at least some of their products online, according to a survey by Haypp. Convenience was the main reason for 43% of online shoppers, while 38% pointed to better pricing.

    Another notable aspect identified by those who vape is the ability to make more informed purchasing decisions when shopping online, with product information immediately available. At brick-and-mortar stores, they said, product information is often limited to simple display advertising or the random knowledge of the staff members working at the time.

    “We expect there to be a lot of change in the industry over the next 18 months, so staying aware of new product innovations and the changing needs of vape users is incredibly important, not just for retailers but for policymakers too,” Markus Lindblad, director of Haypp, said. “Vape education is key in the UK right now.

    “We recommend retailers focus on providing comprehensive product information, educating consumers, and guiding them towards the alternative product that works for them.” 

    The 35–44 age group is the most likely to buy vapes online (93%), citing access to information as their main reason. The 55+ group has the highest proportion (34%) of users buying all their vapes online, mainly because it’s cheaper (64%).

  • Industry-First ‘Assured Advice’ on Nicotine Pouch Packaging Published

    Industry-First ‘Assured Advice’ on Nicotine Pouch Packaging Published

    Arcus Compliance Limited, a leading UK regulatory consultancy, today (June 11) published the first ever Assured Advice on nicotine pouch packaging requirements in England — a major development for businesses operating in the evolving nicotine alternatives market.

    Authored by John Donoghue, commercial director at Arcus Compliance, with oversight from Jennifer Harker of Cambridgeshire and Peterborough Trading Standards, the guidance provides much-needed regulatory clarity for manufacturers, distributors, and retailers of nicotine pouches.

    Assured Advice is available to businesses under Arcus Compliance’s coordinated Primary Authority Partnership (PAP) scheme, representing a critical step toward regulatory certainty in an increasingly scrutinized product category. The advice offers a comprehensive interpretation of: General Product Safety Regulations (GPSR); Great Britain Classification, Labelling and Packaging (CLP) legislation; and PAS 8877:2022 — the British Standards Institution’s guidance for oral nicotine products.

    “This document will become the de facto standard for packaging compliance across the UK,” said Shem Baldeosingh, director at the Global Institute for Novel Nicotine (GINN). “GINN members will directly benefit from this excellent resource and leadership.”

    Click here to request a copy of Assured Advice.

  • GWI Study: Majority of Vapers Support Disposable Vape Ban

    GWI Study: Majority of Vapers Support Disposable Vape Ban

    PRESS RELEASE:

    New data from global insights platform GWI reveals that six in 10 (61%) UK vapers support the proposed ban on disposable vapes. This news comes ahead of the UK government’s decision on whether to ban single use vapes on the 1st of June.

    The new data, which looks into vaping habits, shows that health concerns may be a factor in supporting a ban on disposable vapes, with nearly a third (29%) of UK adult vapers claiming they ‘often’ think about the health risks associated with vapes, and 14% saying they ‘always’ think about them.

    In addition, nearly a third (29%) of UK adult vapers say that the health warnings on tobacco/nicotine alternatives, like vapes, impact their decision to purchase ‘quite a bit’, while 12% say it impacts their decision ‘very much’.

    Despite the obvious concern for their health and their support of a disposable vape ban, nearly half (46%) of UK adult vapers say that they vape daily and four in 10 (40%) say that they use single-use vapes.

    Interestingly, four in 10 (40%) UK adult smokers say that they are trying to ‘cut down’ on smoking traditional cigarettes with a further two in 10 (21%) stating that they are using vapes in order to help them stop smoking traditional cigarettes.

    In fact, vaping or e-cigarettes is the second most popular way UK smokers who plan to cut down on smoking aim to do it with a third (31%)  turning to vaping, second only to willpower (40%).

    Speaking on the data, Chartered Health Psychologist, Dr Ravi Gill, says: “The fact that a significant portion of adult vapers frequently think about the health risks suggests a growing cognitive dissonance regarding vaping— knowing the harm yet continuing the habit. From a psychological standpoint, this tension can lead to anxiety and guilt, but it also opens the door for meaningful change, as evidenced by vapers support of the ban on disposable vapes.

    “Disposable vapes encourage impulsive and automatic use by removing barriers such as refilling or recharging. As such, they’re easy, accessible, and also heavily marketed in ways that appeal to younger users. A ban represents a critical intervention—it disrupts habitual behaviour, reduces youth appeal, and alleviates the mental strain many users associate with ongoing health concerns.

    “Ultimately, removing easy access to products that users associate with health anxiety can be a protective public health strategy, not just physically but psychologically.”

    Chris Beer, data journalist at GWI also adds: “Cognitive dissonance crops up in research more often than most people would expect and the strong support for a vaping ban—even among people who vape daily— is a perfect illustration of the disconnect between what people want or believe they should do, and what they actually do.

    “We see this across categories: consumers passionately want brands to be eco-friendly, yet happily shop fast fashion from brands like Shein; people say they’re cutting down on social media, even as their usage metrics rise; and many express concern about how companies use personal data, while continuing to use data-heavy platforms.

    “These contradictions don’t make the data less valuable—in fact, they tell us a deeper story. They reveal emotional complexity, societal pressure, and the tension between values and habits. That’s where the real insight lies.”

  • U.K. Vape Market on the Rise

    U.K. Vape Market on the Rise

    The e-cigarette market in the U.K. is estimated to grow by $1.47 billion from 2025-2029, according to Technavio, a market research company that specializes in growth opportunities, growing at a CAGR of 13.6%.

    “The U.K. e-cigarette market is undergoing a substantial evolution, marked by inventive product improvements,” Technavio writes. “Notable is the shift from disposable e-cigarettes toward reusable pod systems. These systems offer environmental benefits, as they allow for recharging and refilling, thereby reducing waste. Moreover, advancements in e-liquid formulations, like nicotine salts, provide enhanced nicotine delivery with a smoother sensation. Innovations in coil technology further boost flavor intensity and vapor production, thereby improving user experience.”

  • UK Generational Smoking Ban Clears First Hurdle

    UK Generational Smoking Ban Clears First Hurdle

    TR Archive

    A landmark bill in the United Kingdom to ban its younger generation from smoking has cleared its first hurdle in the House of Commons.

    If it becomes law, the legislation, backed by a 415 to 47 vote, would prevent anyone born after January 1, 2009, from buying tobacco.

    Before then, the bill must go through further parliamentary stages, with MPs able to suggest amendments to any aspects they don’t like.

    The legislation includes powers to introduce a licensing scheme for retailers to sell tobacco, vape, and nicotine products in England, Wales, and Northern Ireland.

    Other proposed measures include a total ban on vaping product advertising and sponsorship, with a possible ban on the sale of sweet vape flavors, subject to consultation.

    While the numbers indicate large cross-party support, there was strong criticism from Conservative, Liberal Democrat, and Reform UK MPs, who raised concerns about “civil liberties.”

    The division list showed Tory leader Kemi Badenoch voted against the measure, having previously said “people born a day apart will have permanently different rights,” reports Sky News.

    Former home secretary Suella Braverman, shadow immigration minister Robert Jenrick, and Sir Iain Duncan Smith were among the other high-profile Conservatives who didn’t back the bill.

    While most Liberal Democrats did vote to support the bill, the party’s health spokeswoman Helen Morgan said: “The introduction of a phased smoking ban is problematic and not because Liberal Democrats want to see people smoke themselves into an early grave – far from it – but because it raises issues of practicality and raises issues of civil liberties.”