Vape and Go, a UK-based online vape retailer, released an updated, comprehensive UK vape tax guide to explain HMRC’s upcoming Vaping Products Duty, set to take effect on October 1. The guide outlines the confirmed flat-rate tax of £2.20 per 10ml of vaping liquid, including nicotine-free products, and details the new Vaping Duty Stamps scheme, which requires stamps to be affixed to all retail packaging. The guide also clarifies timelines for registration, duty calculation examples for popular pod and refill formats, and what remains pending, such as the personal duty‑free allowance. Founder Salman Essap emphasized that the guide aims to help adult customers and the retail supply chain understand compliance requirements and navigate the changes as the tax comes into force.
Tag: UK
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Riot Labs Launches Strawberry Orange Crush
UK e-liquid manufacturer Riot Labs launched Strawberry Orange Crush, which it describes as the “best e-liquid flavor ever made.” The new blend is billed as a rich, candied strawberry and orange fusion with a fresh citrus snap and icy finish. Known for its bold flavors, Riot Labs says the release supports its broader mission to challenge the status quo in smoke cessation by offering adult smokers compelling alternatives.
Sales Director Matt Crann said the flavor is designed to be “loud and unapologetic,” adding that innovation and standout taste are central to the brand’s identity. Strawberry Orange Crush is available online and in vape stores nationwide in 5mg, 10mg, and 20mg nicotine strengths, with prices starting at £3.99.
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UK Retailers Bearing Brunt of Disposable Vape Ban
UK convenience vape sales fell sharply following last year’s disposable vape ban, with unit sales down 20.8% and value sales down 12.7% nearly eight months after implementation, according to data from Clarity by Talysis. Tracking EPoS data from thousands of independent and symbol-group stores, Talysis said the ban has delivered a “triple whammy” of reduced footfall, lower turnover, and higher operational complexity, as reusable and pod-based formats have failed to replace disposable sales fully.
While overall vape consumption has not declined, shifts to multi-pod and “big puff” reusable products—offering significantly more liquid per purchase—have reduced store visits and transaction frequency, leaving retailers with lower income and more complex stock management amid a surge of new product SKUs. The agency added that tobacco and smoking alternatives’ share of the convenience market has fallen to 30.3%, with vaping no longer offsetting declines in traditional tobacco sales.
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UK Government Acknowledges Nicotine Pouches as Harm Reduction Tool
The UK government confirmed that nicotine pouches are likely lower-risk alternatives to smoking, recognizing them as a distinct product category under the upcoming Tobacco and Vapes Bill. In response to campaigners advocating for a 20 mg nicotine strength cap, officials emphasized that any future regulations will be evidence-based and proportionate, aiming to protect public health while avoiding rules that could push adults back to smoking. Sales to under-18s will remain illegal, and the Department of Health and Social Care highlighted concerns about youth uptake, particularly among young men.
Campaign groups, including 20isPlenty, We Vape, and Considerate Pouchers, welcomed the acknowledgment, noting that government recognition of nicotine pouches’ lower risk and separate status from cigarettes marks a major concession. Officials also confirmed that upcoming regulations on flavors, ingredients, packaging, and display will be subject to consultation, allowing stakeholders to advocate for measures that preserve adult access while limiting youth appeal.
Further research into nicotine products and vaping has been commissioned, including a “living evidence map” by the National Institute for Health and Care Research to inform policy development. The Tobacco and Vapes Bill, currently awaiting report stage and third reading in the House of Lords, will also implement the government’s “smoke-free generation” plan, banning tobacco sales for anyone born on or after January 1, 2009, starting in 2027.
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UK Seized 1.2M Illicit Vapes in 2025
New figures from UK local councils show that authorities seized an average of two illegal vapes every minute in 2025, removing around 1.2 million illicit devices from high streets nationwide. More than 14,000 enforcement cases were logged involving businesses caught possessing, stocking or selling illegal vaping products, reflecting a sharp rise in unlawful nicotine goods entering local retail outlets.
Over the past year, enforcement teams also confiscated 7.15 million illegal cigarettes, 257,000 illegal disposable vapes and nearly 10,000 nicotine pouches. Consumer confusion remains widespread, with 54% of UK vapers saying they believe they have unknowingly bought illegal products.
The data, compiled by online retailer Vape Club through freedom of information requests to local councils and a survey of 2,000 vapers, found that suspected illegal products were most often bought from convenience stores (36%), followed by vape shops (33%) and market stalls or street traders (26%). Vape Club director Dan Marchant said the trade in non-compliant products is damaging the industry’s reputation and called for tougher enforcement against rogue sellers.
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Survey Challenges Perceptions on Youth Access to Pouches
Despite extensive media reporting about online and social media enabling youth access to nicotine pouches, survey data suggests that brick-and-mortar stores are a much more common source for minors in the UK. A new survey by Haypp found that two-thirds of Brits believe minors find it easier to buy nicotine pouches online than in physical stores. However, the Nicotine Pouch Report shows the opposite: 56% of under-18s who admitted purchasing pouches said they bought them from corner shops, 17% from supermarkets, and 31% via friends. Only 21% reported buying online.
Currently, UK law does not prohibit the sale of nicotine pouches to under-18s, a loophole set to close under the forthcoming Tobacco and Vapes Bill. While reputable online retailers use strict digital age verification, many physical stores fail to enforce checks. Haypp is urging all retailers to adopt robust age verification measures to prevent underage sales, stressing that online systems often provide more consistent safeguards than in-person checks.
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QR Tags to Help UK’s Fake Vape Crackdown
The UK government is set to introduce tough new penalties for illegal vape sales, including £10,000 fines and potential prison sentences, as part of a major crackdown to be detailed in Wednesday’s (November 26) budget. All apes will soon require digital tax stamps with QR codes, giving His Majesty’s Revenue and Customs and Border Force expanded powers to seize unlicensed products.
The measures follow rapid growth in vape use and mounting concerns over black-market devices, coming alongside the Tobacco and Vapes Bill’s restrictions on advertising, flavors, and packaging. Officials say the plan will disrupt criminal networks and protect consumers from unregulated goods. Health groups, Trading Standards, and industry representatives welcomed the move, saying stricter enforcement will help reduce youth access while supporting legitimate businesses and smokers using vapes to quit.
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UK Crackdown Seizes Millions in Illegal Cigarettes, Tobacco, and Vapes
More than 4.5 million illegal cigarettes, 600kg of illicit tobacco, and 111,000 illegal vapes have been seized in a nationwide crackdown on criminal activity across UK high streets, officials said. The month-long Operation Machinize 2, led by the National Crime Agency (NCA) with police forces, HMRC, and Trading Standards, targeted businesses being used as fronts for money laundering and illicit sales. Authorities raided 2,734 premises, made 924 arrests, and seized £10.7 million in suspected criminal proceeds.
Officials said the operation disrupted organized crime networks exploiting small shops for tax evasion and the sale of counterfeit goods. The NCA estimated the haul represents £3.4 million in unpaid duty, while counterfeit and harmful products worth £2.7 million were destroyed.
Security Minister Dan Jarvis said the coordinated effort was part of a broader drive to “dismantle criminal networks and protect honest business owners,” while NCA officials hailed the operation as a “new standard” in joint enforcement.
The first phase of Operation Machinize in April yielded far smaller seizures, highlighting the growing scale of illicit trade on UK high streets.
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UK Public Strongly Backs Regulation of Nicotine Pouches, Survey Finds
A new survey from Northerner UK found that the British public overwhelmingly supports stricter regulation of nicotine pouches and stronger safeguards for young people overall, as the government prepares to advance the Tobacco and Vapes Bill. According to the survey, 84% of respondents want the government to introduce new rules governing nicotine pouches, aligning their regulation with that of cigarettes and vapes. A further 82% support a licensing scheme for vape sales, while 81% back age restrictions on social media, and 75% approve of mandatory ID checks for online pornography.
Markus Lindblad, head of external affairs at Northerner, said the results show strong alignment between the public, government, and responsible retailers.
“At the moment, a legal loophole means that there is no minimum age limit on the purchase of nicotine pouches, and this has been exploited by unscrupulous retailers,” Lindblad said. “This survey shows that the public wants action, and there is strong support for the government’s move to close this loophole through the Tobacco and Vapes Bill.”
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Vaping Overtakes Smoking in UK
For the first time, the number of adults in Britain who vape has surpassed those who smoke traditional cigarettes, according to new figures released by the Office for National Statistics (ONS) yesterday (November 4). The ONS reported that 10% of adults (around 5.4 million people) in Great Britain used e-cigarettes daily or occasionally in 2024, overtaking the 9.1% (4.9 million) who still smoke. Cigarette smoking has now fallen to its lowest level since records began in 2011.
Public health specialist Professor John Ashton said “many people are vaping but haven’t stopped smoking.” He cautioned that the long-term effects of vaping remain unknown and that youth uptake is becoming a growing concern. While smoking rates among young adults (18–24) have plummeted from 25.7% in 2011 to 8.1% in 2024, vaping remains most common in the 16–24 age group at 13%.