Belgian Health Minister Frank Vandenbroucke announced plans to ban all vape flavors except tobacco, following new advice from the Superior Health Council. The move “aims to prevent vaping from becoming a gateway to nicotine addiction among young people.” Vandenbroucke cited the Netherlands, which introduced a similar ban in January 2024, where nearly 30% of users reported vaping less and over 20% quit without returning to cigarettes.
The Superior Health Council, which had previously hesitated over a full ban, now supports stronger restrictions, arguing that protecting youth must take priority. Cancer charity Kom op tegen Kanker also extended its anti-smoking campaign to vaping, warning of rising use among students. Surveys show almost a third of Belgian students have tried e-cigarettes, with weekly use now four times higher than five years ago.
Retailers, represented by Perstablo, condemned the proposal as “absurd” and warned it could fuel the illegal market, where flavored vapes continue to circulate despite bans. The group pledged to explore legal challenges, questioning the validity of the measure. Vandenbroucke’s plan follows earlier steps such as banning disposable vapes and restricting smoking in youth-popular areas, though the timeline for implementation remains unclear.





