Zimbabwe’s 2025 tobacco marketing season opened this week (March 5) with stakeholders upbeat about increased output due to favorable weather, contrasting to last year’s El Nino-induced drought.
“We are expecting a bigger crop, much bigger than last year, over 280 million kg, and I think it will sell well,” said Patrick Devenish, chairman of the industry regulator Tobacco Industry and Marketing Board.
Last year, Zimbabwe produced more than 240 million kg worth $1.4 billion in export earnings. China is the largest importer of Zimbabwe’s tobacco and is expected to have high demand for its top-quality leaf this year.
