Philip Morris Japan introduced a new heated tobacco product, Sentia Icy Red, for its IQOS ILUMA i device and the IQOS ILUMA-exclusive “SENTIA” sticks. The product will be available in Japan beginning today (December 1) at four IQOS stores nationwide, select Yamada Denki and Bic Camera locations, and IQOS corners in some Don Quijote-affiliated stores. Online sales begin December 4, with availability at tobacco and convenience stores nationwide from December 8.
According to the company, Sentia Icy Red features a strong cold menthol sensation combined with delicate fruity red berry and floral aromas, expanding the Sentia portfolio to 17 brands. The product is priced at 530 yen ($3.39) for 20 sticks.
This launch reflects Philip Morris Japan’s ongoing strategy to diversify flavors and experiences for heated tobacco consumers while promoting its IQOS ILUMA platform.
