BAT France said it has stopped marketing nicotine pouches nationwide as of April 1, complying with a government decree issued on Sept. 5, 2025 that entered into force this week. The company confirmed it is withdrawing the products from sale in line with the regulation.
At the same time, BAT France criticized the move as a regulatory ban adopted without parliamentary debate, arguing it runs counter to harm-reduction strategies and France’s goal of a “tobacco-free generation” by 2032. The company said the decision comes amid ongoing European discussions over revisions to the Tobacco Excise Directive and evaluation of the Tobacco Products Directive, and pledged to continue advocating for what it called a science-based, proportionate framework while focusing on vaping products for adult smokers.
