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  • Quitting Smoking Motivated Nearly Half of Pouch Users: Study

    Quitting Smoking Motivated Nearly Half of Pouch Users: Study

    Haypp Group, the parent company of Nicokick.com and Northerner.com, released its Nicotine Pouch and Oral Nicotine Report 2026, based on purchasing data from more than 172,000 customers and a survey of 2,245 adult nicotine pouch users. The report found that 46% of respondents said quitting smoking, vaping, or both was a reason they first tried nicotine pouches, while 88% had previously used another nicotine product before adopting pouches. The average age of a first-time online nicotine pouch purchaser was 45, and adults aged 55 to 64 represented the fastest-growing customer segment in 2025.

    The report also highlighted differences between online and physical retail channels. Among surveyed customers, 98% recalled completing age verification when purchasing online, compared with 75% for purchases made in physical stores. Respondents who reported obtaining nicotine pouches while underage most commonly cited local shops (52%), friends (23%), and supermarkets (10%), while only 5% reported obtaining them online. Haypp Group said sales through Nicokick.com and Northerner.com increased 22% in 2025 after adjusting for sales interruptions in certain states and supply constraints affecting leading brands. The company noted that the survey reflects the experiences of its own customers and is not intended to represent the broader U.S. nicotine pouch market.

  • Haypp Announces Zyn Ultra Launch Across U.S.  

    Haypp Announces Zyn Ultra Launch Across U.S.  

    Haypp Group announced that Zyn Ultra nicotine pouches are available through its U.S. online retailers, Nicokick.com and Northerner.com, as of June 15. The new Zyn format contains 20 pouches per can, compared with 15 in the flagship lineup, and will initially launch in 9 mg strength across eight flavors, with an 11 mg range scheduled to follow later in June. Haypp said the rollout expands its portfolio of more than 300 nicotine pouch products and follows the resumption of direct-supplied Zyn sales in the U.S. in September 2025.

  • UK Could Shut Down Stores Selling Illicit Products for a Year

    The UK government announced plans today (June 10) to extend closure orders for businesses linked to criminal activity, including retailers selling illegal tobacco and vaping products, following a series of BBC investigations into organized crime on British high streets. Home Secretary Shabana Mahmood said that under the proposed changes, authorities in England and Wales would be able to shut offending premises for up to 12 months, double the current maximum closure period of six months. The Home Office said the longer closures would give enforcement agencies more time to gather evidence, pursue prosecutions and prevent rogue operators from quickly reopening.

    The move has been welcomed by Trading Standards officials and industry observers who have argued that existing powers are insufficient to tackle persistent illegal tobacco and vape sales.

    “This is a welcome step from the government,” said Dr Marina Murphy, senior director of scientific affairs at Haypp. “Too often, we hear of corner shops or mini-marts caught by the authorities selling illicit products simply carrying on with their illegal activities immediately afterwards. The penalty for the illegal activity was simply not a deterrent. This has been a source of frustration for both enforcement authorities and responsible retailers. The potential to issue a 12-month closure order on a business is a much more significant penalty and will make those engaged in illegal behavior think twice.”

    The announcement follows reports linking some convenience stores, vape shops and barbers to illicit cigarette sales, drug trafficking, money laundering and illegal working. The government said the extended closure powers will form part of a broader crackdown on organized crime in retail settings, alongside a newly announced £30 million High Street Crime Unit. The legislation is expected to be introduced later this year and come into force in early 2027.

  • One in 10 vape users still have stockpiled disposables 

    One in 10 vape users still have stockpiled disposables 

    Experts sound the alarm on highly dangerous stockpiled disposable vapes 

    A new UK study reveals that one year on from the disposable vape ban, 10% of vape users surveyed still have stockpiled devices remaining. Experts are warning of the potentially life-threatening fire risks arising from stockpiling vapes for an extended period. 

    According to new research by online nicotine product retailer, Haypp, the ban sparked a massive stockpiling effort, with up to 70% of respondents admitting they bought and stored disposable vapes before the ban took effect. 

    • 20% stockpiled one month’s supply
    • 26% stockpiled three months supply
    • 14% stockpiled six months supply 
    • 10% sill have disposables stockpiled 

    The research also highlights a major environmental failure, with only 10% of respondents saying they recycled disposable vapes they had left after the ban. Despite the ban on disposables, waste professionals say the mountain of discarded devices is still a £1bn-a-year issue, according to a recent report in The Guardian.

    Professor Emeritus Paul Christensen, an expert in lithium-ion battery safety from Newcastle University, urges vape users to stop and think about how to reduce the risk from stockpiled devices: “Just because the batteries are small don’t think there isn’t a risk – it is the total amount of energy in those vape batteries that is a fire risk. If you must keep them, store them separately in very small batches and away from anything that can catch fire”.

    Shelf life matters 

    Disposable vapes typically have a shelf life of 12 to 24 months, but poor storage conditions can shorten that dramatically. To reduce the risk, keep any disposable vapes in a cool, dry place, away from direct sunlight or heat sources. They should never be crushed, punctured, or stored in bulk. 

    The Hidden Danger 

    The sealed lithium-ion batteries inside disposable vapes can become unstable when exposed to heat, moisture, or physical damage, especially if stored in large quantities. In some cases, this can trigger what’s known as thermal runaway – a reaction that can lead to fires, toxic gas release, or even explosions. This risk is not specific to vapes. Any product with lithium-ion batteries needs to be handled and stored with appropriate care. E-bikes and scooters with lithium-ion batteries have been found to be the cause of a number of tragic fires across the UK in recent years.

    Risky storage 

    While incidents are rare, the risk increases significantly when devices are mishandled or stored without care and as the number of stored vapes increases. Storing vapes in confined or unventilated spaces, like under stairs or in cupboards, increases the risk.

    Dr Marina Murphy, Senior Director of Scientific Affairs at Haypp, said: “It’s very concerning to learn that one in ten of the vapers surveyed still have stockpiled devices. This highlights the ongoing need for clear consumer education about product safety and is a reminder of how blanket bans can have unintended consequences. In May, Argentina ended its long-running ban on alternative nicotine products having found it had not curtailed use but had fuelled a black market for unregulated products. Prohibition does not work. We urge anyone still purchasing disposable vapes to find a legal alternative that works for them, shop with responsible retailers, and to always recycle their devices safely and correctly.”

  • Scientist reveals nail salons are worse than “second-hand vaping”

    Scientist reveals nail salons are worse than “second-hand vaping”

    Public confusion should not drive vape policy, says Dr Marina Murphy

    As the UK government considers extending smoke-free legislation to create new vape-free areas in England, experts are warning that vaping policy must be based on evidence—not public misunderstanding.

    Proposals to restrict vaping in areas such as playgrounds, school grounds and outside hospitals are intended to protect the public from second-hand exposure. However, the scientific evidence does not support treating vaping like smoking.

    Here, Dr. Marina Murphy, Director of Scientific Affairs at Northerner, sets out the current scientific understanding of “second-hand vaping” and highlights the need for policy to be based on evidence.

    Is there such a thing as second-hand vapour?

    While often described as “second-hand vapour,” passive exposure to vape aerosol is not comparable to second-hand smoke. Vapes do not contain tobacco, involve no combustion, and produce no side-stream smoke, which is the smoke produced when a cigarette is not being actively smoked, the primary source of harmful passive smoking exposure. 

    UK health authorities, including the NHS and Cancer Research UK, state there is no good evidence that passive vaping is harmful to bystanders.

    What do the public think about second-hand vaping?

    New research commissioned by Northerner highlights widespread public misunderstanding about vaping and health risks. The survey found that 43% of respondents believe exposure to vape aerosol is as harmful as exposure to cigarette smoke, despite this not being supported by the evidence. Only 32% correctly identified the statement as false, while 25% were unsure.

    Almost half (46%) also incorrectly believe vaping involves exposure to more chemicals than smoking. These findings suggest public perceptions are increasingly out of step with the evidence.

    Is secondhand vaping harmful?

    When we talk about public exposure, it’s important to keep the science in perspective. Exhaled vape aerosol generally raises PM₂.₅ levels only slightly above background levels, often in the 1–10 µg/m³ range, and contains no carbon monoxide because there is no combustion. To put this into perspective, many everyday environments generate far higher air-quality impacts:

    • Frying or gas cooking can produce particulate matter₂.₅ peaks above 500 µg/m³
    • Nail salons and beauty products can push particulate levels above 200 µg/m³
    • Urban roadside pollution often ranges 10–50 µg/m³

    Does vaping expose users to more chemicals than smoking?

    No. Cigarette smoke contains around 7,000 chemicals, many of them toxic or carcinogenic. Vape aerosol contains significantly fewer harmful substances and is widely recognised as substantially less harmful than smoking. Claims that vaping exposes users to more chemicals than cigarettes are simply false.

    Should vaping be banned outdoors?

    There is no clear evidence-based justification for broad outdoor vaping bans. Vaping is widely recognised as a lower-risk alternative to smoking and remains one of the most effective tools available to help adults quit cigarettes. Treating vaping like smoking risks sending the wrong message to smokers. If policymakers blur the distinction between the two, they risk reinforcing misinformation, discouraging switching, and undermining tobacco harm reduction. The evidence is clear: vaping is not smoking, and regulating it as though it were is neither scientific nor proportionate.

  • Survey Finds Widespread Confusion Over Nicotine Risks

    Survey Finds Widespread Confusion Over Nicotine Risks

    A survey of 1,973 U.S. adults commissioned by Haypp Group, parent of Nicokick.com and Northerner, found most respondents do not distinguish between the health risks of cigarettes and non-combustible nicotine products. According to the Nicotine Product Harm Perception Report 2026, 73% said vaping is as harmful as, or more harmful than, smoking; 60.6% said the same of nicotine pouches, and 64.9% incorrectly believed nicotine causes cancer.

    While 68.9% of respondents said they feel informed about nicotine risks, many answers conflicted with established evidence that combustion, not nicotine, is the primary cause of smoking-related disease. The survey also found that younger adults perceive smoking as more culturally visible, with 36.3% of those aged 25–34 saying smoking is “back in fashion,” even as U.S. smoking rates have fallen to about 9.9% in 2024.

  • WHO’s Report on Nicotine Pouches Draws Industry Response

    WHO’s Report on Nicotine Pouches Draws Industry Response

    Today (May 15), the World Health Organization released its first global report on nicotine pouches, warning that rapid market growth and uneven regulation could increase youth exposure to nicotine. The report, issued ahead of World No Tobacco Day, says sales exceeded 23 billion units in 2024 and values the category at nearly $7 billion in 2025. WHO said, “nicotine itself is highly addictive and harmful,” and accused companies of using “widespread industry tactics” to appeal to younger audiences, and outlined policy options for governments, including limits on flavors and nicotine strength, age-verification requirements, advertising restrictions, and clearer labeling for the oral nicotine products.

    In response, Dr. Marina Murphy, senior director of scientific affairs at Haypp, said the report does not sufficiently distinguish between combustible tobacco and lower-risk nicotine formats. She pointed to regulatory approaches in the United Kingdom, the United States, Germany, and Sweden as examples in which authorities have set product standards, age controls, and manufacturing requirements while allowing adult access. Murphy cited toxicological comparisons to nicotine replacement therapies and population data suggesting most pouch users are current or former smokers, arguing that regulatory frameworks can address youth concerns while preserving alternatives for adults.

    “The WHO should be leading a science-based strategy to end smoking. Instead, it remains ideologically opposed to the very products helping make that goal achievable,” Murphy said. “The lesson is straightforward. Countries that follow the evidence are accelerating the decline of smoking and reducing disease.

    “Those who treat all nicotine products as equally problematic risk protecting cigarettes from competition. The WHO should be helping governments distinguish between products that kill and products that can help people move away from smoking. Until the WHO embraces this reality, its reports will look increasingly detached from both the science and the real-world policy successes unfolding around it.”

  • Haypp Resumes Sales in Alabama

    Haypp Resumes Sales in Alabama

    Haypp Group announced that it has resumed operations in Alabama, expanding access to nicotine pouch products for verified adult consumers as part of its broader U.S. growth strategy. The company said its platforms, Nicokick and Northerner, will offer more than 300 products in the state through direct-to-consumer delivery, particularly targeting areas with limited retail availability.

    Haypp emphasized that its return to the Alabama market will operate under strict compliance standards, including robust age and identity verification to ensure sales are restricted to adults 21 and over. The move reinforces the company’s focus on regulated online distribution channels as it continues to expand its presence in the U.S. nicotine market.

    In June 2025, Alabama enacted major changes to its vape and alternative nicotine laws, prompting many companies in the industry to pause sales as parts were clarified and enforcement evolved to ensure compliance.

  • Report: Misconceptions Hurting Alternative Nicotine Products

    Report: Misconceptions Hurting Alternative Nicotine Products

    A new report highlights growing public misperceptions about nicotine products, with 59% believing that vaping is as harmful to health as smoking, a number that increases to 72% among 18–24-year-olds. The “Nicotine Product Harm Perception Report 2026,” released by Northerner and Haypp, surveyed 2,000 people in the UK, with nearly half believing vaping exposes users to more chemicals than cigarettes, and 60% registering as misinformed or uninformed when comparing nicotine pouches’ harm to smoking.

    The findings point to a shift in risk perception that contrasts with established public health messaging on relative harm. The report links these beliefs to broader narratives around a perceived “vape epidemic,” with 78% of respondents agreeing such an epidemic exists despite vaping prevalence estimated at around 10% of adults. This disconnect suggests that public understanding may be shaped more by media framing and social discourse than by underlying usage data.

    The report also cites inconsistent policy approaches and negative coverage as contributing factors to mixed public messaging around vaping and harm reduction. Experts warn that confusion over relative risks could affect smoking behavior. Dr. Marina Murphy, the senior director of scientific affairs at Haypp Group, said misperceptions may reduce incentives for smokers to switch to alternatives, potentially slowing or reversing declines in smoking rates.

     “Alarmist messaging and negative framing risk doing real damage,” Murphy said. “If smokers are put off switching, we risk undoing years of progress in reducing smoking rates. People need clear, balanced information about nicotine products so they can make informed choices.” 

  • Nicokick Urges Clarity on Smoke-Free Information

    Nicokick Urges Clarity on Smoke-Free Information

    Nicokick.com, owned by Haypp Group, called on policymakers and health professionals to provide clearer, evidence-based information distinguishing the risks of combustible cigarettes from non-combusted nicotine products. The appeal follows a report by the Foundation for American Innovation highlighting high tobacco and nicotine use among U.S. servicemembers and recommending that institutions recognize differences between product types when addressing health and readiness. Nicokick cited the U.S. Food and Drug Administration’s recognition of a “continuum of risk” across tobacco products and said improved adult-focused communication could help consumers and healthcare professionals better understand these distinctions while reinforcing that smoke-free products are intended only for existing adult users.