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Tag: JTI

  • JT Launches EVO Honey Lemon for Ploom

    JT Launches EVO Honey Lemon for Ploom

    Japan Tobacco (JT) introduced the EVO Honey Lemon Crystal, a new flavored smoke stick for its Ploom heated tobacco brand, that will be available in Japan beginning today (December 16) through the CLUB JT online shop and Ploom Shops, followed by a nationwide rollout in convenience stores and tobacco retailers on January 16, 2026.

    The EVO Honey Lemon Crystal “combines lemon-flavored capsules with honey sweetness to offer a balanced, dual-profile sensory experience.” It is compatible with all Ploom devices, sold in packs of 20 sticks at a retail price of JPY 550 ($3.70).

    The launch follows recent additions to the Ploom EVO lineup, including Evo Black Menthol and Evo Fresh Mint (released December 1) and a formula upgrade for Evo Cold Menthol in November, expanding the EVO mint range. JT’s Ploom smoke stick portfolio now totals 27 variants, catering to diverse flavor preferences in Japan’s heated tobacco market.

  • Tobacco Industry Alarmed at Bangladesh’s Policy-Making Exclusion

    Tobacco Industry Alarmed at Bangladesh’s Policy-Making Exclusion

    Bangladesh’s three largest tobacco companies—British American Tobacco, Philip Morris, and JT International—issued a rare joint statement criticizing the government’s move to advance amendments to the Tobacco Control Act without broad stakeholder consultation. The companies said several provisions in the draft ordinance are not evidence-based and would create “far-reaching, negative consequences” for the economy, tax revenue, foreign investment and millions of people connected to the industry.

    The firms argued that proposed ingredient bans would threaten cigarette production entirely, while new retail licensing requirements could disrupt sales for 1.5 million small retailers and impact the livelihoods of 150,000 tobacco farmers. They also warned that prohibiting smokeless nicotine and tobacco products would remove alternatives for adult consumers and likely expand an already growing illicit market, citing experiences in India and Australia.

    Industry leaders urged the government to re-engage manufacturers, farmers, retailers, and other affected groups, noting that previous reforms in 2005 succeeded because of inclusive dialogue. With tobacco tax revenue growth slowing and the sector supporting an estimated 4.4 million livelihoods, the companies called for a “balanced and comprehensive solution” to avoid unintended economic and public-health setbacks.

  • Tobacco Industry Alarmed at Bangladesh’s Policy-Making Exclusion

    In a unified statement, the industry leaders, British American Tobacco Bangladesh (BATB), Philip Morris Bangladesh, and JT International Bangladesh, said:
    “While we fully support the Government’s commitment to public health, we believe that the certain measures proposed in the draft ordinance are not evidence-based, and will jeopardize the local livelihoods, further fuel an already growing illicit tobacco market, result in government tax revenue leak, and discourage further foreign investment – ultimately severely impacting an already declining industry.

    “Amongst multiple detrimental clauses, the draft includes an ingredient ban, which poses direct threat to the current cigarette operations in the country entirely. The ingredients included in the proposal for ban are essential for processing, manufacturing, and preservation, and are critical to ensure product integrity. In addition, other business-critical clauses, such as mandating retailers license to sell cigarettes, will impact the current 1.5 million retailers and disrupt the legal sales of tobacco products to the retailers and the operations of associated 150,000 tobacco farmers, until the licenses are made available to all the impacted parties and this requires a fair and transparent process with proper consultation.

    “Furthermore, the proposed prohibition of smokeless nicotine and tobacco products will take away legitimate choices for adult nicotine consumers, who are looking for reduced risk profile alternatives compared to combustible cigarettes, to transition from combustible tobacco. A de-facto ban on these important product categories will further boost an existing illicit market with compromised quality products, as seen in other countries such as India and Australia. The illicit products will not be controlled by any standards to ensure product quality, further increasing the risk for consumer access to these products.”

    “Enacting the proposed Bill without a holistic stakeholder-inclusive consultation poses significant risks to Bangladesh’s economy and public health objectives. We urge the Government to consider the views of manufacturers, impacted farmers, marginalized retailers, hawkers, printers, and others in the value chain, to avoid the negative, unintended consequences caused by these proposed amendments. We are fully committed to collaborating with the Government, alongside other stakeholders, to find a balanced and comprehensive solution.”

  • JT Expands Ploom Aura EVO Menthol Line

    JT Expands Ploom Aura EVO Menthol Line

    Japan Tobacco Inc. launched two new EVO menthol sticks—Evo Black Menthol and Evo Fresh Mint—for its Ploom Aura heated tobacco device, along with an upgraded Evo Cold Menthol variant, Japanese media outlet Kakakumag reported today (December 1). The additions bring the EVO menthol series to three distinct options, offering varying cooling intensities and flavor profiles.

    According to the company, Evo Black Menthol delivers the strongest cooling sensation in the EVO portfolio, while Evo Fresh Mint provides a milder mint aroma with a moderate cooling effect and a prominent tobacco flavor. The upgraded Evo Cold Menthol balances menthol freshness with tobacco body more effectively than before.

    JT has also released a limited-edition Aqua Green Ploom Aura device, complementing the expanded EVO menthol lineup and giving users new design and flavor options.

  • JTI to Open New Romanian Factory in 2027

    JTI to Open New Romanian Factory in 2027

    JTI Romania announced it will build a new state-of-the-art factory in Ștefăneștii de Jos, Ilfov County, replacing its space-constrained Bucharest plant. Groundwork is scheduled to begin in the coming weeks, with completion slated for 2027.

    The Bucharest facility currently exports 75% of its output to more than 70 countries, making it one of JTI’s key European production hubs. Senior VP Philip Livingston said the investment supports JTI’s drive to optimize its global manufacturing footprint, while factory lead Klaus-Walter Thul highlighted continual upgrades since operations began in 1994.

    JTI has invested heavily in Romania, including €25m in 2012 and a €60m program launched in 2021. The company employs 630 staff at the Bucharest factory and more than 1,500 nationwide.

  • JT Announces Board, Leadership Changes

    JT Announces Board, Leadership Changes

    Japan Tobacco Inc. (JT) announced several resolutions from its Board of Directors concerning the company’s new and revised executive appointments, including changes among its Representative Directors. The most notable change is that Takehiko Tsutsui is being promoted from executive vice president of JT International to assume the office as president and Chief Executive Officer, replacing Masamichi Terabatake, who will become the deputy chairperson of the Board. The move will be effective January 1, 2026, subject to ratification at the company’s shareholders’ meeting and approval of the Board of Directors. Tsutsui joined JT in 1997 and has been a vice president since 2012.

    The company also announced that Shigeaki Okamoto will become the new chairperson of the Board, appointed Yukiko Uchida to the Board, and announced the resignations of Yukiko Nagashima and current chair Mutsuo Iwai. The Board changes will be effective at the conclusion of the shareholders’ meeting scheduled for March 25, 2026.

    In other moves, Adam Vilalta was named senior vice president of marketing of Tobacco Business in Japan with the resignation of Igor Dzaja, and Hisashi Shimobayashi was promoted to senior vice president, Chief Technology & Information Security Officer.

  • JTI No Longer Sponsoring The British Museum

    JTI No Longer Sponsoring The British Museum

    The British Museum told The Guardian that it did not renew its 15-year sponsorship deal with Japan Tobacco International after government officials raised concerns that the partnership could breach the WHO Framework Convention on Tobacco Control, which prohibits promotion of smoking products. The deal expired in September and JTI’s name was removed from the museum’s website.

    The move follows years of criticism from campaigners, including a 2016 open letter signed by 1,000 people calling the sponsorship “morally unacceptable.” A report by the University of Bath’s Tobacco Control Research Group described the deal as part of JTI’s lobbying strategy, which still sponsors the Royal Academy of Arts and the London Philharmonic Orchestra. Critics, including Labour MP Dr Simon Opher, said cultural institutions should not “legitimize an industry that profits from harm.”

    The museum said it was grateful for JTI’s support, noting sponsorship helps secure financial stability and accessibility. However, the decision underscores ongoing controversies over corporate funding in UK cultural institutions, with the museum’s £50m deal with BP in 2023 still drawing protests from climate activists and scrutiny from the sector’s new code of ethics. Members of the Museums Association, an industry body, voted last month to adopt a code of ethics that expects museums to transition away from sponsorship by “organizations involved with environmental harm (including fossil fuels), human rights abuses, and other sponsorship that does not align with the values of the museum.”

  • JT Reports Strong Q3 2025 Results, Raises Full-Year Forecasts

    JT Reports Strong Q3 2025 Results, Raises Full-Year Forecasts

    Japan Tobacco Inc. (JT) reported robust growth for the first nine months of 2025, with revenue up 13.2% to ¥2.63 trillion ($17.1 billion) and adjusted operating profit at constant FX up 27.2% to ¥849 billion ($5.5 billion), driven by solid pricing and higher tobacco volumes. The company also completed the transfer of its pharmaceutical business to Shionogi & Co., Ltd. and its subsidiary TORII PHARMACEUTICAL, marking a strategic shift to focus on its core tobacco operations.

    At the end of September 2025, total assets stood at ¥8.2 trillion ($53.2 billion), down ¥175.7 billion ($1.1 billion) year-to-date, mainly due to lower cash holdings, while equity increased to ¥4.17 trillion ($27.1 billion) on higher retained earnings. Operating cash flow remained strong at ¥287 billion ($1.9 billion), supported by steady contributions from the tobacco business, despite payments related to the Canadian litigation settlement.

    Reflecting strong performance, JT raised its full-year forecasts across all metrics, projecting a 13.1% rise in revenue and a 24.3% increase in adjusted operating profit at constant FX. CEO Masamichi Terabatake credited growth in the Ploom heated tobacco segment, with Ploom AURA and EVO premium sticks boosting Japan’s HTS market share to 15.5%. JT also announced a revised annual dividend of ¥234 ($1.52) per share, up ¥26 ($0.17), in line with record-high earnings and its shareholder return policy.

  • JTI UK Launches Strongest Nordic Spirit Nicotine Pouch Yet

    JTI UK Launches Strongest Nordic Spirit Nicotine Pouch Yet

    JTI UK announced the launch of its most potent nicotine pouch to date, Nordic Spirit Frosty Mint Max (17mg), which is now available via JTI360 and key multiple grocers, with wider rollout to independent and symbol retailers from November 3. Priced at £6.50 RRP, JTI said it is targeting the fast-growing “max strength” segment, which now accounts for 16% of nicotine pouch sales in the Independents & Symbols channel.

    The new variant debuts Nordic Spirit’s refreshed branding, featuring darker tones and bold design cues to emphasize strength. With the UK nicotine pouch market valued at £15.9 million per month, JTI says the product will help retailers meet rising demand for high-strength options.

  • JTI Introduces Ploom AURA in Romania

    JTI Introduces Ploom AURA in Romania

    Japan Tobacco International launched its latest heated tobacco device, Ploom AURA, in Romania, offering adult consumers a modern and premium experience. The device features “SMART HEATFLOW technology, which preserves authentic tobacco flavors without combustion or smoke, while its sleek, curved design ensures ease of use and a sophisticated look.” Sobranie refills with CleanSeal technology complement the device, preventing tobacco leakage and enhancing the overall experience.

    Marian Zamfir, Marketing Director for JTI Romania, Moldova, and Bulgaria, said the device meets three essential consumer needs: taste, experience, and style, saying, “Ploom AURA was designed for adult consumers seeking solutions that align with their lifestyle and evolving preferences.” The launch follows JTI’s entry into Romania’s heated tobacco market in 2023 with the Ploom X device.

    Alexander Pitchka, General Manager of JTI Romania, Moldova, and Bulgaria, highlighted the company’s long-term vision in the country, citing its success in developing premium brands like Sobranie. He emphasized that the launch reflects JTI’s commitment to sustainability, consumer choice, and innovation.