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Tag: Northerner

  • Scientist reveals nail salons are worse than “second-hand vaping”

    Scientist reveals nail salons are worse than “second-hand vaping”

    Public confusion should not drive vape policy, says Dr Marina Murphy

    As the UK government considers extending smoke-free legislation to create new vape-free areas in England, experts are warning that vaping policy must be based on evidence—not public misunderstanding.

    Proposals to restrict vaping in areas such as playgrounds, school grounds and outside hospitals are intended to protect the public from second-hand exposure. However, the scientific evidence does not support treating vaping like smoking.

    Here, Dr. Marina Murphy, Director of Scientific Affairs at Northerner, sets out the current scientific understanding of “second-hand vaping” and highlights the need for policy to be based on evidence.

    Is there such a thing as second-hand vapour?

    While often described as “second-hand vapour,” passive exposure to vape aerosol is not comparable to second-hand smoke. Vapes do not contain tobacco, involve no combustion, and produce no side-stream smoke, which is the smoke produced when a cigarette is not being actively smoked, the primary source of harmful passive smoking exposure. 

    UK health authorities, including the NHS and Cancer Research UK, state there is no good evidence that passive vaping is harmful to bystanders.

    What do the public think about second-hand vaping?

    New research commissioned by Northerner highlights widespread public misunderstanding about vaping and health risks. The survey found that 43% of respondents believe exposure to vape aerosol is as harmful as exposure to cigarette smoke, despite this not being supported by the evidence. Only 32% correctly identified the statement as false, while 25% were unsure.

    Almost half (46%) also incorrectly believe vaping involves exposure to more chemicals than smoking. These findings suggest public perceptions are increasingly out of step with the evidence.

    Is secondhand vaping harmful?

    When we talk about public exposure, it’s important to keep the science in perspective. Exhaled vape aerosol generally raises PM₂.₅ levels only slightly above background levels, often in the 1–10 µg/m³ range, and contains no carbon monoxide because there is no combustion. To put this into perspective, many everyday environments generate far higher air-quality impacts:

    • Frying or gas cooking can produce particulate matter₂.₅ peaks above 500 µg/m³
    • Nail salons and beauty products can push particulate levels above 200 µg/m³
    • Urban roadside pollution often ranges 10–50 µg/m³

    Does vaping expose users to more chemicals than smoking?

    No. Cigarette smoke contains around 7,000 chemicals, many of them toxic or carcinogenic. Vape aerosol contains significantly fewer harmful substances and is widely recognised as substantially less harmful than smoking. Claims that vaping exposes users to more chemicals than cigarettes are simply false.

    Should vaping be banned outdoors?

    There is no clear evidence-based justification for broad outdoor vaping bans. Vaping is widely recognised as a lower-risk alternative to smoking and remains one of the most effective tools available to help adults quit cigarettes. Treating vaping like smoking risks sending the wrong message to smokers. If policymakers blur the distinction between the two, they risk reinforcing misinformation, discouraging switching, and undermining tobacco harm reduction. The evidence is clear: vaping is not smoking, and regulating it as though it were is neither scientific nor proportionate.

  • Survey Finds Widespread Confusion Over Nicotine Risks

    Survey Finds Widespread Confusion Over Nicotine Risks

    A survey of 1,973 U.S. adults commissioned by Haypp Group, parent of Nicokick.com and Northerner, found most respondents do not distinguish between the health risks of cigarettes and non-combustible nicotine products. According to the Nicotine Product Harm Perception Report 2026, 73% said vaping is as harmful as, or more harmful than, smoking; 60.6% said the same of nicotine pouches, and 64.9% incorrectly believed nicotine causes cancer.

    While 68.9% of respondents said they feel informed about nicotine risks, many answers conflicted with established evidence that combustion, not nicotine, is the primary cause of smoking-related disease. The survey also found that younger adults perceive smoking as more culturally visible, with 36.3% of those aged 25–34 saying smoking is “back in fashion,” even as U.S. smoking rates have fallen to about 9.9% in 2024.

  • Haypp Resumes Sales in Alabama

    Haypp Resumes Sales in Alabama

    Haypp Group announced that it has resumed operations in Alabama, expanding access to nicotine pouch products for verified adult consumers as part of its broader U.S. growth strategy. The company said its platforms, Nicokick and Northerner, will offer more than 300 products in the state through direct-to-consumer delivery, particularly targeting areas with limited retail availability.

    Haypp emphasized that its return to the Alabama market will operate under strict compliance standards, including robust age and identity verification to ensure sales are restricted to adults 21 and over. The move reinforces the company’s focus on regulated online distribution channels as it continues to expand its presence in the U.S. nicotine market.

    In June 2025, Alabama enacted major changes to its vape and alternative nicotine laws, prompting many companies in the industry to pause sales as parts were clarified and enforcement evolved to ensure compliance.

  • Nicokick, Northerner Expand GOVX Discount for Military Appreciation Month

    Nicokick, Northerner Expand GOVX Discount for Military Appreciation Month

    Nicokick and Northerner announced a promotion offering a 35% discount to verified GOVX members in recognition of Military Appreciation Month. The offer, available from May 20 through May 25 on both retailers’ websites, expands on an existing year-round 25% discount program for eligible adults aged 21 and over, including military personnel, veterans, first responders, healthcare workers, and government employees who use nicotine products.

    The companies said the promotion will be automatically applied at checkout for verified users, with eligibility confirmed through GOVX at no cost. The initiative is positioned as an extension of ongoing discount programs aimed at public service workers, with the temporary discount intended to coincide with Memorial Day observances.

  • Report: Misconceptions Hurting Alternative Nicotine Products

    Report: Misconceptions Hurting Alternative Nicotine Products

    A new report highlights growing public misperceptions about nicotine products, with 59% believing that vaping is as harmful to health as smoking, a number that increases to 72% among 18–24-year-olds. The “Nicotine Product Harm Perception Report 2026,” released by Northerner and Haypp, surveyed 2,000 people in the UK, with nearly half believing vaping exposes users to more chemicals than cigarettes, and 60% registering as misinformed or uninformed when comparing nicotine pouches’ harm to smoking.

    The findings point to a shift in risk perception that contrasts with established public health messaging on relative harm. The report links these beliefs to broader narratives around a perceived “vape epidemic,” with 78% of respondents agreeing such an epidemic exists despite vaping prevalence estimated at around 10% of adults. This disconnect suggests that public understanding may be shaped more by media framing and social discourse than by underlying usage data.

    The report also cites inconsistent policy approaches and negative coverage as contributing factors to mixed public messaging around vaping and harm reduction. Experts warn that confusion over relative risks could affect smoking behavior. Dr. Marina Murphy, the senior director of scientific affairs at Haypp Group, said misperceptions may reduce incentives for smokers to switch to alternatives, potentially slowing or reversing declines in smoking rates.

     “Alarmist messaging and negative framing risk doing real damage,” Murphy said. “If smokers are put off switching, we risk undoing years of progress in reducing smoking rates. People need clear, balanced information about nicotine products so they can make informed choices.” 

  • Haypp Tabs De Prado as President of U.S. Market

    Haypp Tabs De Prado as President of U.S. Market

    Today (January 19), Haypp Group announced the appointment of Gabriel De Prado as president of its U.S. market, effective January 9. The parent company of Nicokick.com and Northerner.com, Haypp said the move is intended to accelerate growth in the nicotine pouch category.

    De Prado, who previously served as Chief Commercial Officer, will oversee U.S. business operations with a mandate to strengthen commercial execution, deepen regulatory engagement, and further position Haypp as a leading compliant retailer in the fast-growing U.S. market. Chief Executive Officer Gavin O’Dowd said the appointment comes at a pivotal moment for the company’s U.S. expansion, citing De Prado’s international leadership experience, commercial discipline, and expertise in highly regulated sectors. De Prado brings more than 20 years of experience across Latin America and Europe, including senior roles at British American Tobacco, where he led strategic planning, consumer insights, and commercial execution across multiple markets.

    During his tenure as Haypp Group’s CCO, De Prado led commercial operations across six countries, supported revenues exceeding €300 million, and built the company’s global insights and analytics function.

    “Responsible growth isn’t optional in this category, it’s fundamental,” De Prado said. “My priorities are clear: disciplined growth, top-tier talent, and setting the highest standard for modern oral nicotine in e-commerce, while continuously listening to and adapting for the American consumer.”

  • Lucy Goods Settles S.F. Pouch Case for $1M

    Lucy Goods Settles S.F. Pouch Case for $1M

    San Francisco secured a $1 million settlement with online tobacco retailer Lucy Goods, Inc., requiring the company to stop shipping flavored nicotine products into the city, City Attorney David Chiu announced yesterday (January 8). The settlement stems from a 2024 lawsuit alleging that several online retailers violated San Francisco’s comprehensive flavored tobacco ban by selling flavored nicotine pouches directly to city residents.

    Under the stipulated judgment and injunction entered by San Francisco Superior Court this week, Lucy Goods must pay $1 million in civil penalties and attorneys’ fees, prohibit the use of San Francisco addresses in shipping or billing fields, and post clear notices on its website stating that flavored tobacco products cannot be sold in the city. The agreement follows earlier settlements with Rogue Holdings LLC, Swisher International Inc., and Northerner Scandinavia Inc., bringing total penalties from the case to nearly $4 million.

    San Francisco banned all flavored tobacco products in 2019, including nicotine pouches, citing evidence that flavors increase youth appeal and addiction risk.

  • Nicokick and Northerner Increase Commitment to Responsible Retailing

    Nicokick and Northerner said they are strengthening their commitment to responsible and compliant retailing for adult consumers aged 21 and over, citing clearer regulatory direction from the U.S. Food and Drug Administration. The companies said their focus is on consumer safety, preventing youth access, and maintaining transparency as regulatory oversight of the category increases. Both retailers enforce a nationwide minimum purchase age of 21 and require age and identity verification through third-party provider Veratad, with orders denied or canceled if verification cannot be completed. Nicokick and Northerner said they also limit sales to states where online nicotine pouch sales are permitted and comply with state-specific requirements, including flavor rules. Products sold on their platforms must show evidence of FDA submissions and undergo third-party quality testing.

    “With enforcement ramping up and scrutiny intensifying, responsible retailing isn’t just a nice-to-have; it’s the backbone of credibility, consumer protection, and the viability of the category’s future,” said Laura Leigh Oyler, vice president for regulatory affairs with Haypp Group (parent company of Nicokick and Northerner). “Our ambition is for Nicokick and Northerner to continue standing as paragons of responsibility in the online nicotine retail space.”

    Additional safeguards include sourcing products directly from manufacturers, applying order and SKU limits, using fraud-detection systems, and restricting marketing and promotions to adult audiences. The companies said educational resources and product information are provided to support informed use, positioning responsible retailing as central to the long-term viability of the nicotine pouch category.

  • UK Public Strongly Backs Regulation of Nicotine Pouches, Survey Finds

    UK Public Strongly Backs Regulation of Nicotine Pouches, Survey Finds

    A new survey from Northerner UK found that the British public overwhelmingly supports stricter regulation of nicotine pouches and stronger safeguards for young people overall, as the government prepares to advance the Tobacco and Vapes Bill. According to the survey, 84% of respondents want the government to introduce new rules governing nicotine pouches, aligning their regulation with that of cigarettes and vapes. A further 82% support a licensing scheme for vape sales, while 81% back age restrictions on social media, and 75% approve of mandatory ID checks for online pornography.

    Markus Lindblad, head of external affairs at Northerner, said the results show strong alignment between the public, government, and responsible retailers.

    “At the moment, a legal loophole means that there is no minimum age limit on the purchase of nicotine pouches, and this has been exploited by unscrupulous retailers,” Lindblad said. “This survey shows that the public wants action, and there is strong support for the government’s move to close this loophole through the Tobacco and Vapes Bill.”

  • Haypp Group Returns ZYN to U.S. Online Portfolio

    Haypp Group Returns ZYN to U.S. Online Portfolio

    Haypp Group announced that ZYN nicotine pouches are once again available for online purchase through its U.S. platforms, Nicokick.com and Northerner.com. According to the company’s press release, the relaunch covers 10 products that received FDA Marketing Granted Orders, offered in 3 mg and 6 mg strengths across flavors such as cinnamon, spearmint, wintergreen, and citrus.

    Peter Grafström, President of Haypp Group U.S., said the move is centered on compliance and adult-only access. “As a responsible online retailer, our priority is ensuring Nicokick and Northerner provide 21 and over consumers with responsible access to tobacco leaf-free alternatives to traditional tobacco products,” he said. The company emphasized its Legal Age Access Only Program and regulatory alignment as key safeguards.

    Haypp said ZYN has been one its top sellers, accounting for 46% of total U.S. sales on Nicokick and Northerner in Q2 2024. With more than 200 smoke-free nicotine alternatives now available across its U.S. e-commerce sites, Haypp says the relaunch reflects both strong consumer demand and the growing role of online retail in the nicotine pouch category.

    For more information, visit Nicokick and Northerner.