The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) demanded the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC) end its exclusion of consumer organizations and adopt evidence-based tobacco harm reduction (THR) as a vital public health strategy ahead of its COP11 meeting.
CAPHRA called on COP11 delegates to grant formal observer status to consumer groups, adopt risk-proportionate regulations distinguishing safer products from cigarettes, and subject WHO FCTC policies to United Nations human rights oversight.
“The WHO must evolve. Consumer advocates are not the enemy—they’re the bridge to pragmatic solutions and essential partners in reducing smoking-related harm,” said Nancy Loucas, CAPHRA Executive Coordinator. “COP11 must prioritize transparency and science over ideology. Lives hang in the balance.”
CAPHRA pointed to New Zealand’s progressive vaping policies that have helped the adult smoking rate drop below 6% in 2024 and Japan’s adoption of heated tobacco products have also driven smoking rates to record lows. Conversely, Australia’s prohibitionist approach has fueled a thriving black market for unregulated vaping products, exposing consumers to greater risks.
“The WHO’s refusal to engage with consumer groups—those most directly affected by its policies—undermines global public health,” said Loucas. “By silencing consumer voices and dismissing safer alternatives, they prioritize ideology over science, costing lives.”
