Japan Tobacco International (JTI) endorsed the NTA’s Strategic Tobacco Production Information Campaign (STRATPIC), which aims to align tobacco production with global demand and discourage oversupply ahead of the 2026-2027 planting season. JTI said the initiative will support the industry’s long-term sustainability by helping farmers avoid market disruptions, while emphasizing that data-driven planning, stakeholder collaboration, and a stable policy environment are essential to protecting farmer livelihoods and encouraging continued investment in the Philippine tobacco sector.
