TobaccoReporter logo

Category: Agriculture & Sustainability

  • Malawi Leaf Hits New High 

    Malawi Leaf Hits New High 

    Nyasa Tobacco Company (NTC), Malawi’s leading tobacco buyer, made headlines this week by purchasing tobacco at $3.30 per kilogram on the auction floors, the highest so far this season. Fleetwood Haiya, Director of Nyasa Tobacco, praised farmers for consistently delivering high-quality leaf since the marketing season opened in April.

     “This $3.30 is not just a number, it’s a recognition of the sweat, dedication, and hard work that our farmers invest in producing quality tobacco,” said Haiya. “As a proudly local company, we believe in rewarding excellence, and today’s pricing is a direct result of that belief.”

    Haiya emphasized that this price was not from contract farming, but achieved on the open auction floor, making it a true milestone in farmer empowerment and transparent pricing. He also urged farmers to maintain good grading practices, stressing that proper grading significantly enhances the value of their product. “Grading is key. When the leaf is well-graded, we’re more than willing to pay top dollar,” he said. “We want to ensure that every kilogram reflects a fair return on the farmer’s effort.”

  • Brazil Projected to Crack $3B in Tobacco Exports

    Brazil Projected to Crack $3B in Tobacco Exports

    According to yesterday’s projection by consulting firm Deloitte, Brazil’s tobacco exports are expected to surpass the $3 billion mark in 2025. The forecast anticipates an increase of 10% to 15% in volume and value. In February, the projection was $2.977 billion.

    According to data from the Ministry of Development, Industry, Trade and Services, Brazil shipped 104,000 tons of tobacco in the first quarter of 2025. The volume was 1.78% lower compared to the same period in 2024, however, the value of sales rose by 12.85%, reaching $744 million. The main buyers of Brazilian tobacco in the first quarter were China, Belgium, Indonesia, the United States, and the United Arab Emirates.

    In 2024, Brazil exported 455,000 tons of tobacco to 113 countries, generating around $2.9 billion in revenue. This figure exceeded the historical average of the past decade, which stood at $2 billion. Brazil has been the world’s largest tobacco exporter for over 30 years. About 90% of its production is destined for international markets. In terms of overall production, Brazil ranks second only to China.

    “The preference of international customers for Brazilian tobacco is a direct result of the product’s quality and integrity, guaranteed by the Integrated Tobacco Production System,” said Valmor Thesing, president of the Interstate Tobacco Industry Union.

  • Malawi Confiscates 170 “Nested” Tobacco Bales

    Malawi Confiscates 170 “Nested” Tobacco Bales

    Malawi’s Tobacco Commission (TC) confiscated at least 170 nested tobacco bales in the three weeks of sales. Nesting is the concealment of stems, scraps, loose leaves, or any object within a bale to deceive a buyer on quality or quantity.

    “Out of 170 bales, 140 have been confiscated at Lilongwe Floors, 25 at Chinkhoma, and two at Limbe Floors,” TC public relations officer Telephorus Chigwenembe said.  

    Chigwenembe said the confiscated bales have been sent to grading companies for rehandling. Proceeds from the sale of the rehandled bales will be forfeited to the Commission, whereas in years past, the TC split the money with the tobacco owners.

  • Zimbabwe “Will Reach 280M KG,” Hopes to Process More Domestically

    Zimbabwe “Will Reach 280M KG,” Hopes to Process More Domestically

    Zimbabwe’s 2025 tobacco marketing season is underway, with 85 million kilograms of the crop, valued at $292 million, having gone under the hammer. Farmers are happy but expect prices to continue firming as the season progresses.

    “While the season started slowly, we are witnessing a rise in tobacco deliveries and we are confident we will reach our target of 280 million kg this season,” Tobacco Industry and Marketing Board (TIMB)’s acting chief executive officer Emmanuel Matsvaire said. “The highest price offered to date has been $6.30/kg, with the average price sitting at $3.43/kg as of April 17. 

    “TIMB is proud to announce a significant milestone in the decentralization of tobacco production in Zimbabwe. For the second consecutive season, tobacco is being successfully grown in Marula, Mangwe district, Matabeleland South. This is an important step in expanding the crop beyond its traditional strongholds in Manicaland and Mashonaland provinces, [with] 122 small-scale farmers growing 84 hectares of Natural Cured Virginia (NCV) tobacco under a contract arrangement with Atlas Agri. The contractor has since established a local tobacco sales floor, which was inspected and approved by TIMB and will operate this marketing season.”

    Despite the overall positives, stakeholders are concerned about side-marketing issues that continue to threaten the industry.

    “Side marketing remains a challenge in the industry,” Matsvaire said. “Some growers sell their tobacco to middlemen, others sell tobacco produced under contract at auction floors using other farmers’ grower numbers. This practice undermines structured markets, while negatively affecting debt and revenue collection, and exposes growers to low value and exploitation.”

    TIMB is also working toward keeping more tobacco processing in the country, as it loses billions of dollars of revenue by exporting semi-processed tobacco. 

    “The target was to increase value addition and beneficiation of tobacco into cut rag and cigarettes production from 2% of total tobacco produced to 30% to increase of exports of cigarettes by 2025, and to date we have achieved 10.15%,” Matsvaire said. “More effort is being put by the government and private partners to increase value addition. Ten cigarette manufacturers with a combined production capacity of around 4.4 billion cigarette sticks per annum are operating in the country.”

  • Zimbabwe: Grower’s Investment in Quality Pays Off

    Zimbabwe: Grower’s Investment in Quality Pays Off

    Thirty days into the marketing season, Zimbabwe’s Tobacco Industry and Marketing Board reminded growers that quality tobacco that is properly grown, cured, conditioned, graded, and baled attracts top prices at the market, and they should handle their tobacco with care at every stage to avoid lamina damage. The board used Pedia Matamisa, a self-financing grower from Murehwa’s Percyvale Farm, as the face of its message.

    Matamisa was a beneficiary of the Land Reform Program under A2 and this year received the highest tobacco price on the auction floor when two of her bales fetched $4.99 per kilogram. Her lowest price was $2.33 per kilogram and she averaged $3.28. She said last year she averaged $1.79.

    Previously using porous, plastic barns to cure, Matamisa said fellow farmers helped her realize that the use of good barns had a bearing on the quality of the leaf and she decided to improve hers. Unable to get a loan, she sold her car to help get the $5,000 she needed to build a “rocket barn.”

    Originally designed in 2008 in Malawi, Kutsaga Research began building the Zimbabwean version of rocket barns in 2011, which not only help provide consistent heat to improve curing quality but also reduce the amount of fuel needed by up to 50%.

    Matamisa also urged other farmers to properly grade their leaves according to size and not mix the short and long ones.

     “I had two bales that were rejected because of these mixing issues,” she said. “Besides the disadvantage of lowering your prices, this also brings additional re-handling costs.”

  • ITGA Announces Annual Meeting

    ITGA Announces Annual Meeting

    Tobacco-producing countries from North, Central, and South America have been invited to participate in the International Tobacco Growers’ Association (ITGA) “Americas Regional Meeting on April 24 in Jujuy, Argentina

    The ITGA is convening stakeholders from the tobacco sector across the Americas to address key issues currently impacting the industry. This year’s discussions will place particular emphasis on the increasing regulatory pressure from the World Health Organization (WHO), driven by its Framework Convention on Tobacco Control (FCTC), which will host its Eleventh Conference of the Parties (COP11) this coming November.

    Brazil—currently the world’s largest exporter of tobacco and the second-largest producer after China—has taken one of the strongest opposing stances in the context of these WHO negotiations. The Brazilian Tobacco Growers’ Association (Afubra) will be in attendance to advocate for the socio-economic importance of tobacco in the regions where it is cultivated and to showcase initiatives that promote family farming both within and beyond the tobacco sector.

    “We must support our Brazilian brothers in defending the sector because it affects us all and must be seen as a joint struggle,” said José Aranda, president of the ITGA.

  • Zimbabwe to Double Shisha Output

    Zimbabwe to Double Shisha Output

    Despite only increasing planted land by 25%, Zimbabwe is expected to see its Shisha crop double in 2025. Mostly being produced under a contract spearheaded by Cavendish Lloyd Zimbabwe Pvt Ltd. (CLZ), the increase in production is being attributed to the adoption of good agronomic practices, collaboration between growers and technicians, and favorable weather conditions.

    “We are projecting a total of 800,000 kilograms of cured Shisha tobacco by the end of the season, a significant increase from last year’s 400,000 kg,” Dr Rebecca Manford, chief executive officer for CLZ said. “The price for the crop has remained strong, with the highest price recorded so far at US$5.75 per kg, an increase from last season’s US$5.70.”

    Shisha was introduced commercially in Zimbabwe in 2022, and last year was negatively impacted by the El Nino drought. The number of growers increased from 65 to 125 this year, yet the land committed only increased from 388 to 485 hectares. Production of the crop has presented farmers with more investment opportunities to widen their farming business as part of the Tobacco Value Chain Transformation Plan.

  • Mixed Reactions as Malawi’s Tobacco Season Opens 

    Mixed Reactions as Malawi’s Tobacco Season Opens 

    The 2025 tobacco marketing season officially opened in Malawi’s capital of Lilongwe Wednesday (April 9), with leaf fetching between $1 and $3.20 per kg. While some farmers described the opening prices as “not so bad,” most farmers said they felt robbed, given the current high cost of living and the expenses that tobacco farming demands.

    “The offered prices are lower than what we expected,” one farmer told Xinhua in an interview, as other farmers nodded in agreement. “Everything has gone up following our currency’s devaluation, so we expected the leaf to fetch more than what we have witnessed today.”

    However, Minister of Agriculture Sam Kawale said during the opening that the tobacco marketing season has started “on a good note,” considering that the first batch of tobacco to be sold is typically of low quality.

    “The tobacco that has fetched these prices is the bottom leaf, ones close to the ground, and it is mostly disregarded in sales,” said Kawale. “If the lower leaf is fetching that much, we are hopeful that the actual leaf of good quality that is yet to be sold will fetch even more.”

    President Lazarus Chakwera presided over the opening and said, “The bottom leaf may not be the best, but I’m encouraged to see that the prices have gone up, in some cases, by more than 55 cents above the minimum price. That’s a good start.”

    Malawi is expected to increase tobacco production by 30.8% to 174 million kg this year, according to the Tobacco Commission.

  • Zimbabwe Growers Warned Against Illegal Tobacco Seeds 

    Zimbabwe Growers Warned Against Illegal Tobacco Seeds 

    Researchers have warned against illegal tobacco seed imports, which could destroy Zimbabwe’s viable tobacco sector, which was recently earmarked to grow to a $5 billion industry. In a recent notice, Kutsaga Research said the institution had received numerous reports of illegal imports and sales of uncertified flue-cured tobacco seed varieties.

    “This includes some unprescribed old fertile lines and varieties and also landraces purportedly sold as Kutsaga hybrids,” Kutsaga officials said. “Unfortunately, growers who have cultivated these varieties have suffered huge economic losses due to their inherently low or poor agronomic attributes which result in crop and leaf that falls short of market standards for flue-cured tobacco.”

    An illegal variety is that which has not been prescribed and approved by the Tobacco Industry and Marketing Board (TIMB) on the recommendation of the Tobacco Research Board (TRB) for commercial production in Zimbabwe. Kutsaga Research said its unique tobacco attributes were safeguarded by proven and widely adapted locally bred genetics as well as tested and approved foreign varieties.

    Kutsaga said its rigorous industry-wide testing protocols (including agronomic, chemical, smoke quality) guarantee the sought-after quality of all tobacco varieties bred locally or imported in Zimbabwe.

    A farmer from Gutu, Masvingo, is counting his losses after unknowingly buying cigar wrapper type seed from unauthorized and unscrupulous sources, thinking it was flue cured, only to realize the mistake at reaping. The same unfortunate circumstances extended to farmers in Gokwe South and Karoi, who planted varieties that did not align with any recognized tobacco strains.

    Kutsaga Research has warned that growers and merchants will inadvertently suffer financial losses through yield penalties, increased cost in pests and disease control and low value leaf crop (or filler styles).

    “The net effect is that, at the household level, this compromises family income and food security, and at national level, it results in low foreign currency receipts and this goes against the Tobacco Value Chain Transformation Plan and its tenets towards a $5 billion-dollar revenue from the crop,” the institution said.

  • Zimbabwe Tobacco Market Picking Up Steam

    Zimbabwe Tobacco Market Picking Up Steam

    Twenty-three days after Zimbabwe’s tobacco season opened, all parties are reporting to be relatively satisfied with farmers already earning $143 million from 41.6 million kilograms of flue-cured tobacco sold. As is typical for this point in the season, the majority of the tobacco is still in the field, and thus far, the highest-quality product has been scarcely seen.

    According to the Tobacco Industry and Marketing Board (TIMB), 39.2 million kg, valued at $135.2 million, had been sold by contracted growers, while 2.4 million kg, worth $7.7 million, had come from self-financed farmers. Last year, farmers sold 56.7 million kg of flue-cured tobacco valued at $200 million.

    The increase in tobacco production has been attributed to viable prices, an organized market, and the availability of funding through contractors and the government.

    The average price at auction was $3.43 per kg, compared to $3.53 last year, but growers are confident that the price will continue to rise as they grade and bail the best of their product.

    “The participation of merchants has really improved,” said Sam Garabha, operations manager for Premier Tobacco Auction Floors. “Our farmers are quite happy and excited with the offers they are receiving at the auction floors, although we expect better quality. During the past week, we were receiving lower and middle grades, but, as the harvest continues, we are noticing significant improvements in prices.”

    Source: “The Sunday Mail”, Harare; 6 Apr 2025

    Farmers pocket US$143m as auction activity picks up