Tag: FEELM

  • FEELM Recognized at UKVIA Event

    FEELM Recognized at UKVIA Event

    Photo: FEELM

    Smoore’s atomization technology platform, FEELM, won an award for innovation and was commended for its sustainability initiatives during the U.K. Vaping Industry Association’s (UKVIA) industry forum on Nov. 18.

    The Best Innovation in the Vaping Industry award recognizes FEELM’s breakthrough technologies, including its ceramic coil disposable pod solution, FEELM Max.

    Among other improvements, FEELM Max offers more puffs than other coil technologies with the same e-liquid volume. Its constant output control and flavor lock technologies ensure a high degree of flavor consistency while preventing dry burning. FEELM also established multiple laboratories to help clients comply with stringent industry regulations, including those issued by the U.S. Food and Drug Administration.

    The UKVIA Sustainable Vaping commendation recognized FEELM’s accomplishments in sustainable advanced technologies, responsible marketing and environmental stewardship. In 2019, FEELM created a groundbreaking environmentally friendly disposable electronic atomization device, for example. This year, FEELM developed an environmentally friendly zero nicotine e-atomization device.

    Recently, the company committed to achieving carbon neutrality by 2050, and its automated factory has adopted an energy management system to decrease carbon emissions while increasing energy efficiency.

    “We are delighted to have won the innovation award and been commended in the sustainability category, and we are honored by the recognition the UKVIA has given us,” said FEELM Europe Division Director Echo Liu.

    “A number of leading vaping brands are driven by FEELM, and our vaping devices loaded with our atomizer technology are now being exported to over 50 countries and regions.

    “FEELM can only realize its corporate vision—’atomization makes life better’—by being sustainable and creating value for society. Every day we move a step closer to this goal by creating sustainable advanced technologies and products, using responsible marketing, and embracing a greener future.”

  • Smoore Presents Feelm Max in Jakarta

    Smoore Presents Feelm Max in Jakarta

    Photo: Smoore

    Smoore presented its Feelm Max disposable technology solution at the Indonesia Electronic Atomization Exhibition (IECIE 2022), which took place at the Jakarta International Convention and Exhibition Center.

    Speaking at the exhibition, Smoore Vice President Clayton Shen highlighted the importance of technological innovation in driving progress in the vaping industry.

    Feelm Max features a ceramic coil technology that offers more puffs and consistent flavor, according to a company press release. It is currently sold in more than 10 countries, including the United States and the United Kingdom. Other features include a semi-translucence mouthpiece and environmentally friendly packaging.

    During his presentation of the Feelm Max, Shen explained that the closed system is the fastest-growing category in the new tobacco market and will claim a significant market share in the long run.

    According to Smoore, ceramic coils solve longstanding challenges such as liquid leakage and burnt taste. Ceramic coils, said Shen, are used by leading vapor product manufacturers, such as Reynolds Vapor Co., Relx and Njoy.

    One of the most influential exhibition platforms for companies operating in the vaping sector, the IECIE covered an area of over 12,000 square meters in Jakarta, with over 100 exhibitors and more than 10,000 visitors.

    In recent years, Southeast Asia has become a new industry hub by virtue of its population base and market development potential. Euromonitor expects the Southeast Asian vaping market to grow by 29 percent in 2023.

  • Feelm Earns Chinese Production License

    Feelm Earns Chinese Production License

    Photo: Smoore

    Smoore’s flagship atomization platform, Feelm, has received an e-cigarette production license from China’s State Tobacco Monopoly.

    In early 2022, China introduced new national standards for electronic cigarettes, which required companies manufacturing these devices to obtain a production license. Three Smoore factories, two of which are licensed under the Feelm brand, have been granted these licenses, with Feelm also receiving official approval to produce e-cigarettes as its own entity.

    In a press note, Smoore said it welcomed the new policy framework, as it ensures that all e-cigarette manufacturers now operate in full compliance with the law. The company says it aims to use science and technology as the driving force behind its business model.

    With its products available in more than 50 countries, Feelm now has a total annual production capacity of 2 billion devices and boasts a fully automated production line that can produce more than 7,200 atomizers per hour.

    Earlier, the STMA issued an e-cigarette production license to Smoore’s Vaporesso brand. As of Aug. 4, more than 130 enterprises, including RLX Technology and BYD Electronics, had obtained licenses, according to Panda Daily.

  • Smoore to Research Nicotine Addiction

    Smoore to Research Nicotine Addiction

    Photo: Smoore

    Smoore, the world’s largest vapor product manufacturer, today announced it has launched the first real-time monitoring research project on nicotine addiction.

    In partnership with the Shenzhen Institute of Advanced Technology, Smoore’s new research project aims to explore how best to minimize the nicotine strength in vaping products and ultimately to bring it to below the levels that cause addiction.

    The research will look at the secretion and metabolism of dopamine in animal brains, and will use this data to simulate the human brain when ingesting nicotine. As part of the project, the Shenzhen Neher Neural Plasticity Laboratory will conduct controlled trials by exposing subjects to the aerosol environments created by the atomization of Smoore’s Feelm vaping device and the aerosol environment created by combustible tobacco.

    In addition providing a better understanding of nicotine absorption through different organs, the research will aid Smoore in improving the design of vape devices, including through changes to heating elements and atomizers, to enhance the vaping experience through increased efficiency of delivery.

    “The atomization process between an e-cigarette and a combustible cigarette is very different, hence the physical and chemical properties derived from atomization and tobacco combustion also varies distinctively,” said Xiong Yuming, deputy dean of Smoore Shenzhen Fundamental Research Institute, in a statement.

    “Focusing on the underlying mechanism of atomization and tobacco combustion, our research aims to explore nicotine delivery and absorption, so as to reduce the health impacts of these products.”

    Supported by Southwest University in Chongqing, the researchers expected to release a stage report in the second half of 2022.

  • Smoore Recognized for Industrial Design

    Smoore Recognized for Industrial Design

    Photo: Smoore

    Smoore has been recognized by the Shenzhen Municipality Industrial Design Development Support Program for its innovation and design capabilities.

    The municipality singled out the vaping technology’s specialist for its “innovative design and achievement transformation of closed-pod electronic atomizer based on leadless ceramic heating technology.”

    The industrial design team of Feelm, Smoore’s flagship atomization brand, has designed a number of solutions that combine consumer experience with advanced smart manufacturing.

    Between 2020 and 2022, Feelm’s industrial design team won eight prestige International design awards, including the Red Dot Award, the iF Design Award, the German National Design Award and the MUSE Design Award.

    In 2022, won a Red Dot Product Design Awards for four products, including a lipstick-inspired vaporizer with a twistable nozzle that prevents dust from collecting on the mouthpiece, and an eco-friendly disposable e-cigarette composed of recyclable and reusable aluminum foil.

    “Feelm design is devoted to helping clients in improving the user experience from the perspective of a vaping tech brand,” said Totom Lu, head of Feelm Industrial design team, in a statement. “I think the future direction of design of closed-pod vaping solution should lean on three dimensions: product experience, emotional experience—to identify problems before users notice them—and sustainable experience, to focus on product sustainability.”

  • Feelm Joins Carbon Disclosure Project

    Feelm Joins Carbon Disclosure Project

    Photo: Feelm

    Feelm has joined the Carbon Disclosure Project (CDP), as part of the listing of its parent company, Smoore.

    CDP is an independent not-for-profit organization that manages a global disclosure system and repository for environmental reporting by corporations, municipalities and organizations around the world.

    In 2021, more than 680 financial institutions, representing $130 trillion in assets, supported CDP’s request for data sharing, while over 13,000 companies, accounting for 64 percent of the world’s market capital, disclosed through CDP’s database. Phillip Morris International, British American Tobacco, Japan Tobacco International, Altria Group and Imperial Tobacco also take part in the CDP.

    In May 2022, Feelm announced its commitment to achieve carbon neutrality by 2050, with a strategic executive plan that includes introducing zero-carbon vape technology solutions, adopting eco-friendly materials and green packaging, supporting the global supply chain in de-carbonization and activating a recycling program of vape pod cartridges and devices with clients.

    “Carbon neutrality is an important component of our integrated ESG strategic plan as it helps to accelerate our business transformation, said Sofia Luo, marketing director of Feelm’s business division, in a statement.

    “That is why Feelm follows the measures and roadmap outlined in the ‘Corporate Net-zero Pathway’ published by the UN in 2021. Feelm will press ahead with its commitment to comply with UN standards, disclose information transparently, and welcome scrutiny from international organizations and the public; in order to reach our vision of developing an eco-friendly and low-carbon economy.”

  • Feelm Unveils Ceramic Coil Disposable Pod

    Feelm Unveils Ceramic Coil Disposable Pod

    Photo” Smoore

    Smoore showcased the Feelm Max, a pioneering ceramic coil disposable pod solution, at Vaper Expo UK 2022

    Most existing disposable vapes are equipped with cotton coil, which produces relatively large aerosol particles, leading to inefficient deposition of inhaled particles in the lungs, hence low nicotine delivery and satisfaction, as well as harshness in throat. Soft cotton coils are also associated with leakage and burnt taste, according to Smoore.

    Equipped with a cotton-free, microporous ceramic coil, the Feelm Max delivers more reliable and efficient atomization, Smoore explained in a press note. At the same liquid volume, it offers 25 percent more puffs than traditional cotton coil disposable vapes. Because the ceramic coil generates smaller vaporized particles, the product leaves less residue in the throat, ensuring a smoother vaping experience. The ceramic coil also guarantees constant vapor production, delivering flavor consistence of more than 95 percent.

    According to Smoore, the Feelm Max has a leakage rate of less than 0.03 percent. It also generates smaller vaporized particles, ensuring efficient lung delivery, along with greater and faster satisfaction.

    At Vaper Expo UK 2022, Feelm also showcased its eco-friendly non-nicotine disposable e-cigarette and anti-dust mouthpiece hygienic e-cigarette. Both were recently awarded Red Dot Awards for their green product concepts and avant-garde design. Unlike traditional disposable e-cigarettes made of plastic, the external structure of the eco-friendly non-nicotine disposable e-cigarette is composed of recyclable and reusable paper and aluminum foil while anti-dust mouthpiece hygienic e-cigarette features a twist nozzle, similar to that used on lipsticks, to prevent the contact of mouthpiece with unclean substances.

    The market for disposable vaping products reached approximately $2.13 billion in 2021, accounting for 22.7 percent of all vaping device sales, according to Frost & Suvillian. The consulting firms expects the segment to expand at a compound annual growth rate of more than 28 percent between 2022 and 2026, making it the fastest-growing category among all vaping products.

  • Feelm Commits to Net-Zero Emissions

    Feelm Commits to Net-Zero Emissions

    Photo: Parradee | Adobe Stock

    Feelm, a division of China-based vaping hardware manufacturer Smoore International, released its “Race to Zero” roadmap to carbon neutrality. Feelm stated that its plan brings forward the company’s ambitions to achieve net-zero carbon emissions by 2050 in its direct production activities and indirect purchased energy, according to a company press release. The company has also made a commitment to use renewable energies in at least 30 percent of its total energy consumption by 2030.

    “As one of China’s first atomization tech brands to make a carbon neutrality commitment, Feelm pledges to reach net zero in full supply chain and full product lifespan by developing sustainable products, improving energy efficiency with automated production, supporting the supply chain in decarbonization, and increasing renewable energies and eco-friendly materials,” the press release states. “Feelm, being the world’s largest closed vape system solution provider, plays a significant role in the global vaping supply chain.

    “On the one hand, it provides millions of global consumers with premium product experience by virtue of partnership with vaping brands around the world; on the other hand, Feelm has been leading a sustainable revolution in the supply chain.”

    Beginning in 2019, Feelm pioneered a number of green vaping solutions. The company won the iF Design Award 2020 for its disposable paper e-cigarette, which is made up of spiral composite paper tubing that improves “the degradability rate to approximately 76 percent of the total volume” compared to the plastic used in traditional vaping products.

    Feelm is also set to unveil another eco-friendly non-nicotine disposable e-cigarette at Vaper Expo U.K. 2022 in late May. The new device was awarded the Red Dot Award for Product Design 2022. Its external structure is composed of recyclable and reusable aluminum foil. It looks similar to a paper foil pouch that also serves as a packaging bag, which reduces the amount of packaging materials.

    “In addition to developing sustainable products, Feelm has also partnered with suppliers to develop and encourage utilizing biodegradable materials while optimizing the water, electricity and gas consumption management,” the release states. “Feelm is also working with global customers to promote the recycling and reusing so as to explore a feasible path toward carbon neutrality for the product lifespan and the supply chain.”

  • Superior Solution

    Superior Solution

    FEELM CEO Frank Han

    Using a new ultra-slim bionic film ceramic coil, the FEELM Air represent a considerable improvement over previous closed-system devices.

    By Timothy S. Donahue

    The vaping industry won’t reach its full potential until its products can deliver nicotine to the body as effectively as a combustible cigarette. The new FEELM Air fully integrated vaping solution brings the industry one step closer to that goal. The FEELM Air offers several improvements on previous closed system vaping devices, including the next generation of FEELM’s industry-leading ceramic coils.

    FEELM Air brings together three new innovations for its ultra-slim bionic film (USBF) ceramic coil, calling the new coil the world’s thinnest ceramic coil vape pod solution. During a launch event in London on Jan. 18, representatives of FEELM and the flagship atomization technology brand’s parent, Smoore International, detailed several of FEELM Air’s technological breakthroughs in the vaping experience, including ultimate design, reliability, flavor and an exceptional interactive experience.

    There are three major improvements to FEELM’s latest coil technology that are the cumulative achievements of a team of 500 scientists and nearly seven years of research, according to FEELM. “FEELM Air is the outcome of cross-disciplinary research and a revolution to [the] ceramic coil,” said Frank Han, president of FEELM, at the opening remark of the launch event. “It replaces the single-layer film with a seven-layer bionic ultra-slim film. The thickness of the film is reduced from 80 micrometers to 2 micrometers, which is 40 times thinner than the last generation.”

    The overall improvements of FEELM Air are attributed to a new generation of USBF ceramic coils, which incorporate a seven-layer composite heating film made of bionic material for the first time in the vaping industry. FEELM representatives said that each layer leads to an equally enhanced functionality.

    The second innovation in the USBF coil is its use of a nanoscale vacuumed film-forming technique to help the heating film distribute heat more evenly across the coil for accurate temperature distribution. The final innovation is a microporous bionic structure that provides smooth ventilation as well as a strong e-liquid locking layer to prevent any leakage.

    Additional improvements to FEELM’s USBF coil allow the overall FEELM Air to bring major breakthroughs to the vaping experience, including an integrated micro-electromechanical system (MEMS), the industry’s highest level of energy efficiency and its smallest linear motor, according to FEELM.

    “It has the world’s first seven-layer composite heating film made of bionic material. Most of the existing ceramic coils are single layered, and now we have a seven-layered composite heating film,” a FEELM representative explained. “It can improve the harm reduction and improve the energy efficiencies, and each layer will lead to a corresponding functionality improvement.”

    FEELM Air improves the overall harm reduction performance by 80 percent of previous generation ceramic coils. The numerous major breakthroughs the new device provides include:

    • The hybrid composites heating layer and the nanoscale protection layer provide corrosion resistance, thereby reducing the emission of heavy metals by 78.6 percent. The temperature control layer with its thermal conductivity can reduce the emission of aldehydes and ketones by 80.7 percent due to localized overheating.
    • In terms of energy optimization, FEELM Air boasts the world’s highest energy efficiency of 1.3 mg/W by virtue of three layers of composite materials. The nano silver electro layer can reduce invalid energy consumption while the porous thermal resistance layer can effectively reduce heat loss.
    • The patented microporous flavor lock layer improves average flavor release by 33 percent. It’s terraced temperature zone and multilayered atomization allow for a tailored flavor release in different temperature zones and produces aerosols in smaller particle size for consumers to taste the flavor thoroughly and allow for a lower lung absorption than previous generation coils.
    • FEELM Air also uses a second generation of the company’s “puzzle leak-proof” technology that decreases leakage rates by 237 percent. It introduces an upgraded capillary structure and an innovative choke valve to prevent condensation alongside a superabsorbent lock layer that can effectively prevent e-liquid splashing.
    • The innovative FEELM Air also uses the world’s smallest linear motor, which offers a unique shock-wave mode that allows users to include delicate vibrations that allow consumers to feel the resonance in every puff. The power consumption of vibrations per charge is as low as 0.06 percent (equal to two puffs).
    • The FEELM Air also has the industry’s first superpower management system, TOPOWER, which allows for eight hours of vaping with only a 10 minute charge. The energy density is increased by 20 percent, and the battery life is increased by 30 percent over previous generations, according to FEELM. The device also adopts an integrated MEMS, which functions as a reliable airflow switch, to improve the sensitivity of the device while preventing mis-activation.

    “Ever since the launch of the world’s first black ceramic atomization coil with metallic film in 2016, FEELM has changed the whole competitive landscape, ushering in a new era of ceramic coil. It has largely enhanced harm reduction with accurate heating temperature control and revolutionized vaping experience with smooth and pure taste till the last puff,” said Han. “More importantly, FEELM has effectively addressed the industry’s pain points of leakage and dry hits.”

    To keep up with the enhanced vaping experience the FEELM Air provides vapers, the company announced the launch of its second generation of the FEELM taste evaluation model during the FEELM Air launch event. To better understand taste experiences while vaping, FEELM introduced its first taste evaluation model in December 2020 that gave FEELM researchers the ability to describe the taste of atomization scientifically. Composed of four dimensions—flavor, strength, note and vapor—and 51 specific indexes, the model establishes a system to evaluate the human senses of mouth, tongue, nose and throat.

    “Now, it’s five dimensions and 65 indexes. It’s more complicated in evaluating aroma, aftertaste, taste/mouthfeel, impact and vapor property. We built up an in-house sensory evaluation team. We have experts with certain backgrounds in tobacco science and vaping taste evaluations,” a FEELM representative said. “The team’s experience in the science of evaluating flavors ranges from five years to 13 years. They are the experts in evaluating vape ingredients.”

    During the event, Han also announced a brand refresh for FEELM. The new brand concept is composed of five words: feel, engine, exploration, lifestyle and memory, echoing the five letters of the brand’s name. He has also unveiled the new logo, which has the contour of a ceramic coil in the shape of a window. It symbolizes “FEELM’s ‘window to ultimate sensation,’” said Han. “The ‘open window’ stands for the infinite pursuit of a better sensory experience, representing FEELM’s commitment to ultimate sensation.”

    The FEELM Air may be the bridging device that brings vaping magnitudes closer to the nicotine delivery and sensory experience combustible cigarette smoking offers, only in a format that Public Health England has said is 95 percent safer. It’s too early to tell, but the FEELM Air may motivate an even greater number of cigarette smokers to switch to vaping than previous devices.

    “Vaping devices loaded with FEELM atomizers have been exported to over 50 countries in Europe, America, East Asia, Africa and Oceania with an accumulated sales volume of over 3 billion pieces,” Han said. “FEELM has never stopped the constant exploration for ultimate sensation. By virtue of FEELM Air, equipped with the ultra-slim bionic film ceramic coil, FEELM is ready to drive another paradigm shift in the global vaping industry, leading the second sensory revolution of ultra-slim devices and ceramic coils.”

    Timothy Donahue is the assistant editor of Tobacco Reporter. Since joining our team in January 2013, he has become not only an expert on the traditional tobacco business but also a well-respected voice in the rapidly developing vapor industry. Tim spends much of his time on the road, attending conferences and interviewing industry representatives. His networking skills, work ethic and quick mind are valuable assets to our diverse audience.
  • Feelm Recognized for Design

    Feelm Recognized for Design

    Illustration: Smoore

    Smoore’s flagship brand, Feelm, has received a gold award in the product design category of 2021 Muse Design Awards for its ultra-slim disposable vape with ceramic coil, TA15. Feelm is the only brand winning a 2021 Muse Design Award in the atomization field. The Muse Design Awards are an international competition for designers whose craftsmanship leads to paradigm shifts.

    As the world’s first disposable ultra-slim pod product equipped with a ceramic coil, TA15 marks the opening of a new ceramic era of disposable vapes, according to Smoore. The Feelm atomization coil inside TA15 guarantees low power consumption, a stronger vapor and a stable vaping experience. Despite its ultra-slim body, TA15 offers over 300 puffs.

    Moreover, TA15 adopts an anti-condensation structure to control the dynamic condition of e-liquid, minimizing leakage and offering a premium user experience.

    The slightly arced surface wraps the inner structure compactly, forming a 7.5 mm thin body. The vertically textured surface makes it comfortable to hold and resists fingerprints. The raised part of TA15 prevents the mouthpiece from contact with desks and other surfaces for hygiene. It also features a concealed air inlet.

    Meanwhile, the highlighted “pixel block” is actually a metal sticker, which changes color with flavors and supports customization.

    By virtue of unique design and innovation technology, this product has effectively solved the industry’s pain point of leakage without a silicone plug, according to Smoore. Thanks to a breakthrough in materials and structural science, there’s no burnt taste, offering more delicate vapor and purer taste.

    “I always put users first and attempt to deeply understand and explore their potential needs,” said Qing Ling, ID Designer of TA15, in a statement. “Driven by design thinking, we combine practicability and minimalism, highlighting the performance of our ceramic coil while making other parts as thin as possible.”

    The Muse Design Awards are a part of the Muse Awards Program, which was created by the International Awards Associate (IAA) in 2015. IAA aims to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution.