The European Commission launched a public consultation on plans to update the EU’s tobacco control framework, reflecting changing market dynamics, evolving consumption trends, and the growing role of digital marketing in nicotine product promotion. The proposed directive aims to strengthen public health protections, improve the functioning of the EU internal market, and support implementation of the World Health Organization Framework Convention on Tobacco Control in line with Europe’s Beating Cancer Plan. The feedback period for the initiative runs from May 18 to June 15, and is expected to inform future regulatory changes affecting traditional tobacco products as well as emerging nicotine categories.
