PMFTC, the Philippine affiliate of Philip Morris International, opened a new IQOS Boutique in Glorietta, marking its latest flagship retail space in the country. The boutique, which opened on December 19, is designed as a multi-sensory environment showcasing IQOS smoke-free technology for legal-aged nicotine users.
PMFTC said the Glorietta location reflects its continued focus on smoke-free alternatives and premium retail experiences, featuring interactive elements such as scent and personalization zones, limited-time engraving services, and curated launch activities. Company executives said the boutique aims to provide adult smokers with a dedicated space to learn about and engage with smoke-free options as part of PMI’s broader smoke-free vision in the Philippines.
